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Vantage | British Airways in airlines, 1st of 30, UK | Tilio

British Airways

ba.comAirlines, United Kingdom

Measured 26 Oct 2026, published 26 Oct 2026.

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Visibility this week

37.9%No change shown: First published reading, so there is nothing to compare against yet.

Named in 116 of 306 eligible answers.

1st of 30new

First published reading, so there is nothing to compare against yet.

Named in 116 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

British AirwaysCategory average

0%12.5%25%37.5%50%26 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	British Airways	Category average	Rank
26 Oct 2026	37.9%	7.7%	1st

What the results show

The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

British Airways was named in 116 of 306 eligible AI answers to 110 airlines questions in the scan of 26 Oct 2026: a visibility of 37.9%. It ranks 1st of 30 companies measured. This is its first published reading, so there is no change to show yet. The category average is 7.7%, so British Airways sits 30.2 pp above it.

By engine, British Airways is strongest on Google AI Overviews (40.7%, named in 35 of 86 answers) and weakest on Google AI Mode (36.4%). It is above the category average on 3 of 3 engines. It is the most visible company on ChatGPT, Google AI Overviews and Google AI Mode.

It appears in answers to 58 of 110 questions. Where it is absent, other measured companies are named instead, most often easyJet.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 41 of 110 answers · the most visible company on this engine
British Airways: 37.3%
Category average: 7.9%

The questions

Which of the 110 questions the engines named British Airways for, and which they answered with other companies instead.

Where British Airways is named

Named in answers to 58 of 110 questions this week. Most often:

How do the airlines’ policies and charges compare if I want to take a musical instrument as cabin or checked baggage?
BaggageNamed in 3 of 3 answers · 3 of 3 engines
Which airlines should a larger family group compare for simple seating and baggage arrangements when travelling from or to the UK?
Family and group travel

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample · 116 answers named British Airways this week in total.

ChatGPTCaptured 26 Oct 2026, 16:22 UTC
“Which airlines do travellers recommend for flying from London to New York, and what makes them a good fit for this route?”
Best airlines for flying from London to New York For this route, Virgin Atlantic, British Airways and JetBlue are particularly strong options, depending on whether you prioritise customer service, convenient flight times, or value for money. Delta and United are also worth considering, especially for frequent flyers and onward connections in the US. Traveller reviews and route-specific comparisons published in 2026 highlight that the best airline depends on your cabin, budget and preferred New York airport. …
British Airways namedRoutes and network
Also named: Virgin Atlantic, JetBlue, Delta Air Lines, United Airlines, Norse Atlantic Airways
Google AI OverviewsCaptured 26 Oct 2026, 16:22 UTC
“If my preferred airline changes my flight time substantially after I book, what options should I check for changing the booking or getting a refund?”
… consumer regulations):[[1]](https://www.moneysavingexpert.com/travel/flight-changes/)[[2]](https://www.tiktok.com/@going/video/7210144005039033646) - British Airways: Usually 2 hours or more. - Ryanair: Usually 3 hours or more. - EasyJet: Usually 5 hours or more. - Virgin Atlantic: Usually 12 hours or more. - US Department of Transportation (DOT) / General Standards: Often delays or changes exceeding 3 hours for domestic or 6 hours for international …
British Airways namedRefunds and passenger rights
Also named: Ryanair, easyJet, Virgin Atlantic, United Airlines
Google AI ModeCaptured 26 Oct 2026, 16:22 UTC
“Which airlines should I consider for UK business travel if I need a good chance of getting another flight the same day when disruption puts a meeting at risk?”
… rotations a day on that route or has massive partner networks to pivot you onto. The top options to consider for UK business travel recovery include: 1. British AirwaysBritish Airways (BA) - Why consider them: As the primary network carrier out of London (Heathrow and Gatwick), BA offers the highest frequency of flights to major UK, European, and global business hubs. - **Disruption …
British Airways namedBusiness travel
Also named: Lufthansa, Air France, KLM, easyJet
ChatGPTCaptured 26 Oct 2026, 16:22 UTC
“Which airlines should a larger family group compare for simple seating and baggage arrangements when travelling from or to the UK?”
For a larger family group travelling to or from the UK, I’d compare British Airways, Jet2, easyJet, TUI, Virgin Atlantic and Ryanair first. The best choice depends on whether you prioritise sitting together, taking several suitcases, travelling with young children, or keeping the total cost down. My main tip: compare the total price for everyone, including seats and baggage, rather than just the advertised airfare. British Airways and Jet2 are particularly worth checking if you want an overhead cabin bag included, while easyJet and Ryanair can still be competitive if your group travels …
British Airways namedFamily and group travel
Also named: Jet2, easyJet, Virgin Atlantic, Ryanair, TUI Airways
Google AI OverviewsCaptured 26 Oct 2026, 16:22 UTC
“Please list several airlines I could consider for flying from London to Cape Town, including those with practical connections.”
Direct Nonstop Airlines - British Airways : Operates daily non-stop flights from London Heathrow (LHR) to Cape Town International Airport (CPT) with a flight duration of about 11 to 12 hours. - Virgin Atlantic : Offers seasonal or regular non-stop service from London Heathrow (LHR) to Cape Town (CPT). - Norse Atlantic UK : Provides lower-cost, direct long-haul flights from London Gatwick (LGW) to Cape Town (CPT).[[1]](https://www.aquaterra.co.za/direct-flights-to-cape-town/)[[2]](https://www.google.com/travel/flights/flights-from-london-to-cape-town.html --- ### Practical …
British Airways namedRoutes and network
Also named: Virgin Atlantic, Norse Atlantic Airways, Emirates, Qatar Airways, Lufthansa, Turkish Airlines
Google AI ModeCaptured 26 Oct 2026, 16:22 UTC
“Which airlines are worth shortlisting for UK work trips booked at short notice, when I need a choice of convenient departure times?”
… should balance high-frequency routing, strong network coverage from major hubs, and reliable on-time performance. ### Top Airlines to Shortlist 1. - British Airways (BA)* - Why it fits: As the primary UK flag carrier, BA offers high-frequency domestic and European business routes (particularly out of London Heathrow and London City). Booking last-minute gives you multiple daily rotations, making it easier to pivot if a meeting runs late or changes unexpectedly. - Consideration: Short-haul punctuality sits around 78–82%, but its deep schedule density provides the best recovery …
British Airways namedBusiness travel
Also named: easyJet, Loganair, Jet2, Ryanair
- jet2plc.com
- compareflights.co.uk
ChatGPTCaptured 26 Oct 2026, 16:22 UTC
“Which airlines are good options for parents flying from the UK with young children, particularly for boarding and getting everyone settled?”
If your priority is making the airport and boarding process less stressful with young children, I’d start with British Airways, TUI and easyJet\. All three explicitly offer early boarding for families with young children, giving parents a chance to get everyone seated, put bags away and settle little ones before the rest of the passengers board. [hotline.britishairways.com](https://hotline.britishairways.com/content/information/family-travel/at-the-airport The best choice also depends on whether you're flying short-haul for a family holiday or taking a longer flight with a baby or …
British Airways namedFamily and group travel
Also named: easyJet, TUI Airways, Virgin Atlantic, Jet2
ChatGPTCaptured 26 Oct 2026, 16:22 UTC
“I’m planning a trip from Manchester to Barcelona. Which airlines do passengers recommend for this route?”
For Manchester to Barcelona, I’d compare Jet2, easyJet and Ryanair, focusing on passenger reviews, punctuality, baggage rules and the overall price rather than just the cheapest ticket. The best choice depends on whether you value a smooth journey, flexible fares or keeping costs down. One important distinction: a highly rated airline overall isn't necessarily the most recommended airline on this particular route, so it’s worth looking at route-specific passenger feedback and recent reviews. ## Which airlines do passengers recommend? ### 1\. Jet2 ## 8.2/10 Very Good 203 passenger reviews …
British Airways not namedRoutes and network
Also named: Jet2, easyJet, Ryanair, Vueling
Google AI OverviewsCaptured 26 Oct 2026, 16:22 UTC
“What might happen if my bag is heavier or larger than allowed, and could I be charged extra?”
If your bag is heavier or larger than the airline's limit, you will likely be charged an extra fee , forced to repack or leave items behind, or have the bag refused at the gate or check-in desk.[[1]](https://www.confused.com/travel-insurance/guides/travel-holidays-how-much-will-being-overweight-on-baggage-or-luggage-cost-you)[[2]](https://www.going.com/glossary/excess-baggage)[[3]](https://www.tripadvisor.co.uk/ShowTopic-g1-i10702-k11982650-Baggage_weight_overage-Air_Travel.html) ### What Will Happen? - Excess Baggage Fees: Airlines typically charge per-kilogram or flat-rate fees if …
British Airways not namedBaggage
Also named: Ryanair, American Airlines, Delta Air Lines
Google AI ModeCaptured 26 Oct 2026, 16:22 UTC
“Can you give me a shortlist of airlines for travelling from Bristol to Bangkok with straightforward connections?”
There are no direct flights from Bristol Airport (BRS) to Bangkok (BKK), meaning your journey will require one well-positioned connection. A shortlist of airlines offering the most straightforward, single-stop connections includes: [[1]](https://www.google.com/travel/flights/flights-from-bristol-to-bangkok.html - KLM : Offers reliable, frequent connections out of Bristol with a single smooth stopover at Amsterdam Airport Schiphol (AMS) before heading straight to Bangkok. It is one of the most seamless SkyTeam options available …
British Airways not namedRoutes and network
Also named: Lufthansa, Air France

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

None of the 116 answers naming British Airways linked to its own website. A citation is a link in the answer; it is recorded where the engine showed one.

britishairways.com40
easyjet.com26
google.com

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Get British Airways’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

British Airways is the most visible of the 30 companies measured in airlines this scan, 9.1 pp ahead of easyJet (28.8%).

Competitors measured against the same questions, with British Airways in position
#	Company	Visibility	Change
1	British AirwaysThis company	37.9%, 116 of 306 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	easyJet