Pricing
Take a few moments to review our plans. If you have any questions about which one is right for you, reach out or book a call.
The four layers
Layer 1 measures how AI describes and recommends you. Layer 2 adds content, Layer 3 adds factcheck, and Layer 4 adds third party mentions.
Layer 1
Baseline
AI search analytics
From £499/month
You stop guessing whether AI recommends you.
Layer 2
Momentum
Everything in Layer 1, plus content
From £1,750/month
We build the assets that change the answer.
Layer 3
Integrity
Everything in Layer 2, plus factcheck
From £4,250/month
What AI says about you is true, and stays true.
Layer 4
Authority
Everything in Layer 3, plus third party mentions
Enquire for pricing
The sources AI trusts most start talking about you.
Why four layers?
A comprehensive AI search strategy has exactly four layers: analytics, content, brand truths and the source ecosystem. The four plans map onto them one for one, and each plan includes the layers below it.
For what each layer involves in practice, see our AEO and GEO agency programme.
Analytics
Measure how AI describes and recommends you across the engines your buyers use, so every decision that follows starts from evidence rather than guesswork.
Layer 1: Baseline
Content
Build the assets that change the answer, aimed at the prompts where your analytics shows you are missing or misrepresented.
Layer 2: Momentum
Brand truths
Keep what AI says about you accurate: a maintained base of verified facts, claims monitored, and corrections made when answers drift.
Layer 3: Integrity
Source ecosystem
Earn mentions in the third party sources AI trusts most, so the answers about you rest on more than your own site.
Layer 4: Authority
Investing in AI search compounds like a flywheel: analytics shows where to act, content changes the answers, brand truths keep them accurate, and trusted sources amplify them. Every turn of the wheel shows up in your analytics as stronger visibility, which is why each plan simply adds the next layer to the ones below it.
Compare every layer
Everything each layer includes, feature by feature. Each layer contains the one below it, so read down a column to see everything you get, and across a row to see what changes as you move up.
| What's included | Layer 1 Baseline | Layer 2 Momentum | Layer 3 Integrity | Layer 4 Authority |
|---|---|---|---|---|
| Price | From £499/month | From £1,750/month | From £4,250/month | Enquire for pricing |
Plan and commitment | ||||
| Minimum term | 30 day rolling, cancel anytime | 30 day rolling, cancel anytime | 3 month minimum, then 30 day rolling | 4 month minimum, then 30 day rolling |
| Annual prepay | 10% discount | 10% discount | 10% discount | 10% discount |
Answer engines and coverage | ||||
| Answer engines |    | |      | |
| Markets and languages | UK and English only | UK and 80+ regions and multiple languages | UK and 80+ regions and multiple languages | UK and 80+ regions and multiple languages |
Monitoring | ||||
| Tracked prompts, monitored daily | 50 to 100 | 100 to 150 | 150 to bespoke | 250 to bespoke |
| Competitors benchmarked | 3 to 15 | Expanded competitor and category benchmarking | Expanded competitor and category benchmarking | Expanded competitor and category benchmarking |
| Baseline AI search audit | Day one | Day one | Day one | Day one |
| Dashboard access with named logins | Included | Included | Included | Included |
Content and actions | ||||
| AI search playbook with roadmap | Included | Included | Included | Included |
| Content calendar mapped to prompt gaps | Not included | Included | Included | Included |
| Technical retrieval audit | Not included | Included | Included | Included |
| Content pieces per month | None | 6 to 20 | 12 to 35 | 35+ |
| Existing page optimisations | None | 4 to 15 | 8 to set by scope | Set by scope |
| Unlimited revisions | Not included | From the mid tier | Included | Included |
| AI bot traffic analysis | Not included | With full coverage | Included | Included |
| Referral tracking from answer engines | Not included | Included | Included | Included |
Accuracy | ||||
| Brand truth base, built and maintained | Not included | Not included | Included | Included |
| Claim monitoring | Not included | Not included | Monthly to continuous | Continuous |
| Corrections executed per month | Not included | Not included | 6 to unlimited | 15 to unlimited |
| Before and after evidence on every correction | Not included | Not included | Included | Included |
Authority | ||||
| Source ecosystem map | Not included | Not included | Included | Included |
| Third party mentions secured per month | Not included | Not included | Not included | 4 to 10 plus |
| 90 day impact measurement per mention | Not included | Not included | Not included | Included |
| Mention budget | Not included | Not included | Not included | From £1,500/month, client approved, billed separately |
Reporting and support | ||||
| Reporting cadence | Weekly to daily | Up to daily | Up to daily | Up to daily |
| Monthly insight summary | Included | Included | Included | Included |
| Monthly results call | Not included | Included | Included | Included |
| Quarterly benchmark review | Included | Included | Included | Included |
| Quarterly executive review | Not included | Not included | Not included | Included |
On smaller screens, scroll the table sideways to reach every layer. The feature column stays in view.
What every layer includes
Whichever layer you start on, this is the floor beneath it.
- A baseline AI search audit on day one
- Daily monitoring across your tracked prompts
- Dashboard access with named logins
- A monthly insight summary and a quarterly benchmark review
- A named contact, and 10% off when you prepay annually
Before the ladder: one-off audits
You do not have to start on a monthly programme. Three steps sit below it: a free scan of your own site, then two fixed-price audits, each broader than the last, with no call required before you buy.
- Free AI visibility checker
Free, instant
Whether AI systems can read your site: robots.txt, crawler access, structured data and metadata. It checks your site, not the answers.
- Competitor Snapshot
£500, 3 working days
Which brands AI recommends in your category, scored against three named competitors prompt by prompt, and the sources behind those recommendations.
- AI Visibility Audit
£800, 3 working days
Everything in the snapshot, plus your own visibility scorecard, what AI gets wrong about you, technical readiness, and a sequenced 90 day plan.
Both are credited in full against your first three months if you move onto a managed programme within 30 days.
Pricing FAQs
Common questions about the four layers and how they work.
What happens if I want to move up a layer?+
You can move up whenever you are ready. Because each layer contains the one below it, moving up only adds the new work. Nothing is unpicked or repeated. We agree the new scope, apply it from the next cycle, and your history and dashboards carry across.
Why is there a minimum term on the higher layers?+
Layers 3 and 4 build accuracy and third party authority, and that work compounds over months rather than weeks. A short exit would sell an outcome the timescale cannot deliver, so Layer 3 has a 3 month minimum and Layer 4 a 4 month minimum, both moving to 30 day rolling after that. Layers 1 and 2 are 30 day rolling from the start.
Can I change my prompt set?+
Yes. Your tracked prompts should reflect the questions your buyers actually ask, so we refine them during onboarding and adjust them as your priorities move. The number of prompts scales with your layer.
What is the difference between the three engine and ten engine options?+
Layer 1 covers the three engines where most buyer journeys start today: ChatGPT, Perplexity and Google AI Overviews. Full coverage adds the rest for ten in total, including Google AI Mode, Gemini, Copilot, Meta AI, Claude, Grok and DeepSeek. Layer 2 can run on either the three or all ten. Layers 3 and 4 include all ten as standard.
Do you work with agencies?+
Yes. We work directly with brands and also support agencies, in house teams and existing SEO partners, including on a white label basis. Tell us how you want to work and we will fit around it.
How is each layer priced?+
Each layer scales with scope: the number of prompts, engines, markets, content volume and corrections all move within a layer, so the price follows the work. Layers 1 to 3 start from a published figure and Layer 4 is priced on enquiry. We agree exactly where you sit before you start.
Is there a discount for paying annually?+
Yes. Annual prepay saves 10% on every layer.
Can I start with a one-off audit instead of a monthly plan?+
Yes. A Competitor Snapshot is £500 and the full AI Visibility Audit is £800, both fixed price, both delivered within three working days of you approving the prompt set, and neither requires a call before you buy. Both are credited in full against your first three months if you move onto a managed programme within 30 days.
Which layer is right for you?
That depends on what you are looking to achieve. Read the questions under each layer, and start where you catch yourself thinking “that’s us”.
Layer 1: Baseline
You stop guessing whether AI recommends you.
- Do you know what AI says when buyers ask about your category?
- Are competitors being named in AI answers while you are not sure you appear at all?
- Do you need evidence of where you stand before committing further budget?
Layer 2: Momentum
We build the assets that change the answer.
- Do you already know you are missing from answers you should be in?
- Was your content written for blue links rather than AI answers?
- Do you want the answers changed, not just watched?
Layer 3: Integrity
What AI says about you is true, and stays true.
- Has AI ever described your products, pricing or services wrongly?
- Would one wrong answer cost you a deal, a client or a compliance problem?
- Do you need what AI says about you checked and corrected, not just tracked?
Layer 4: Authority
The sources AI trusts most start talking about you.
- Do you want to be the first name AI reaches for in your category?
- Are the sources AI trusts most citing your competitors and not you?
- Is your own site already in good shape, and the wider ecosystem the missing piece?
Still between two layers? Tell us where you are and what you want AI search to do. We will point you to the right layer, or to a sensible starting point below it.