Vantage | Home Furnishings AI visibility ranking, UK

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AI visibility with Gain AEO

Your next customer is asking AI for recommendations. Give your business a stronger chance of being one of them.

Gain AEO is Tilio’s monthly programme for turning AI search insight into agreed content, technical and off-site improvements.

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Track the questions your buyers ask and see where competitors are winning attention.
Act on what matters
Strengthen your content, technical foundations and presence on the sites AI answers draw on.
Improve month by month
Review what changed and agree the next priorities around your commercial goals.

Vantage is independent of Tilio’s client work. No company can pay to be included or moved, and a listing does not mean a company is a Tilio client.

Home Furnishings

Dunelm leads the UK ranking for home furnishings, scoring 4.7% on the AI visibility index in the scan of 26 Oct 2026.

AI visibility is the share of AI answers that mention a brand. Compare brand rankings and weekly changes across ChatGPT, Google AI Overviews and Google AI Mode.

ChatGPT

Google AI Overviews

Companies ranked by visibility. Change is in percentage points against the previous published scan.
		By engine			Last 1 scans
1new	Dunelmdunelm.com	9.0%ChatGPT 1.7%Google AI Overviews 2.8%Google AI Mode	4.7%, 19 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
2new	John Lewisjohnlewis.com	9.7%ChatGPT 0.9%Google AI Overviews 1.4%Google AI Mode	4.2%, 17 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
3new	IKEAikea.com	5.5%ChatGPT 3.5%Google AI Overviews 2.8%Google AI Mode	4.0%, 16 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
4new	World of Fashion (Manchester) Limitedfurnitureinfashion.net	2.8%ChatGPT 5.2%Google AI Overviews 2.1%Google AI Mode	3.2%, 13 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
5new	DFSdfs.co.uk	4.8%ChatGPT 1.7%Google AI Overviews 2.1%Google AI Mode	3.0%, 12 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
6new	Amazonamazon.co.uk	1.4%ChatGPT 5.2%Google AI Overviews 2.1%Google AI Mode	2.7%, 11 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
6new	Jingdong Retail (UK) Limitedjoybuy.co.uk	0.0%ChatGPT 9.6%Google AI Overviews 0.0%Google AI Mode	2.7%, 11 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
8new	Marks & Spencermarksandspencer.com	2.8%ChatGPT 2.6%Google AI Overviews 1.4%Google AI Mode	2.2%, 9 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
8new	Silentnight Group Limitedsilentnight.co.uk	1.4%ChatGPT 3.5%Google AI Overviews 2.1%Google AI Mode	2.2%, 9 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
10new	Argosargos.co.uk	5.5%ChatGPT 0.0%Google AI Overviews 0.0%Google AI Mode	2.0%, 8 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
11new	Furniture Villagefurniturevillage.co.uk	3.4%ChatGPT 0.9%Google AI Overviews 0.7%Google AI Mode	1.7%, 7 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
12new	Wayfairwayfair.co.uk	1.4%ChatGPT 0.9%Google AI Overviews 2.1%Google AI Mode	1.5%, 6 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
13new	JYSK	1.4%ChatGPT 1.7%Google AI Overviews 0.0%Google AI Mode	1.0%, 4 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
14new	H&M Home	0.0%ChatGPT 1.7%Google AI Overviews 0.7%Google AI Mode	0.7%, 3 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
14new	Nextnext.co.uk	1.4%ChatGPT 0.9%Google AI Overviews 0.0%Google AI Mode	0.7%, 3 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
16new	Happy Beds	0.7%ChatGPT 0.9%Google AI Overviews 0.0%Google AI Mode	0.5%, 2 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
16new	Simba Sleepsimbasleep.com	0.7%ChatGPT 0.0%Google AI Overviews 0.7%Google AI Mode	0.5%, 2 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
16new	Bensons for Bedsbensonsforbeds.co.uk	0.0%ChatGPT 0.9%Google AI Overviews 0.7%Google AI Mode	0.5%, 2 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
16new	Dreamsdreams.co.uk	0.0%ChatGPT 1.7%Google AI Overviews 0.0%Google AI Mode	0.5%, 2 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
16new	The White Company	1.4%ChatGPT 0.0%Google AI Overviews 0.0%Google AI Mode	0.5%, 2 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
16new	Barker and Stonehousebarkerandstonehouse.co.uk	0.7%ChatGPT 0.9%Google AI Overviews 0.0%Google AI Mode	0.5%, 2 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history
22new	Habitat	0.0%ChatGPT 0.0%Google AI Overviews 0.0%Google AI Mode	0.0%, 0 of 405 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.	Building history

Last 1 scans

1new

Dunelmdunelm.com

4.7%

Building history

2new

John Lewisjohnlewis.com

4.2%

Building history

3new

IKEAikea.com

4.0%

Building history

4new

World of Fashion (Manchester) Limitedfurnitureinfashion.net

3.2%

Building history

5new

DFSdfs.co.uk

3.0%

Building history

6new

Amazonamazon.co.uk

2.7%

Building history

6new

Jingdong Retail (UK) Limitedjoybuy.co.uk

2.7%

Building history

8new

Marks & Spencermarksandspencer.com

2.2%

Building history

8new

Silentnight Group Limitedsilentnight.co.uk

2.2%

Building history

10new

Argosargos.co.uk

2.0%

Building history

11new

Furniture Villagefurniturevillage.co.uk

1.7%

Building history

12new

Wayfairwayfair.co.uk

1.5%

Building history

13new

JYSK

1.0%

Building history

14new

H&M Home

0.7%

Building history

14new

Nextnext.co.uk

0.7%

Building history

16new

Happy Beds

0.5%

Building history

16new

Simba Sleepsimbasleep.com

0.5%

Building history

16new

Bensons for Bedsbensonsforbeds.co.uk

0.5%

Building history

16new

Dreamsdreams.co.uk

0.5%

Building history

16new

The White Company

0.5%

Building history

16new

Barker and Stonehousebarkerandstonehouse.co.uk

0.5%

Building history

22new

Habitat

0.0%

Building history

Engine	Eligible answers	No AI answer	Completed
ChatGPT	145	None	100%
Google AI Overviews	115	21%	100%
Google AI Mode	145	None	100%

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AI visibility with Gain AEO

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Act on what matters

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Home Furnishings

How to read this table

What the engines were asked

Follow this industry

Living room furniture · 10

Dining and kitchen furnishings · 7

Beds and mattresses · 12

Storage and organisation · 3

Window coverings · 7

Bathroom furnishings · 5

Lighting · 10

Sustainability and materials · 9

Floor coverings and rugs · 9

Outdoor and conservatory furnishings · 8

Home office furnishings · 6

Care, repair and aftercare · 7

Soft furnishings and bedding · 12

Rental and subscription furnishings · 1

Accessible and age-friendly furnishings · 3

Second-hand and circular furnishings · 8

Retailers, delivery and installation · 19

Bespoke and made-to-measure furnishings · 8

Decorative accessories · 1

What each engine contributed

Improve your AI visibility with Gain AEO

Find your opportunity

Act on what matters

Improve month by month

Home Furnishings

Ranking

How to read this table

What the engines were asked

Living room furniture · 10

Dining and kitchen furnishings · 7

Beds and mattresses · 12

Storage and organisation · 3

Window coverings · 7

Bathroom furnishings · 5

Lighting · 10

Sustainability and materials · 9

Floor coverings and rugs · 9

Outdoor and conservatory furnishings · 8

Home office furnishings · 6

Care, repair and aftercare · 7

Soft furnishings and bedding · 12

Rental and subscription furnishings · 1

Accessible and age-friendly furnishings · 3

Second-hand and circular furnishings · 8

Retailers, delivery and installation · 19

Bespoke and made-to-measure furnishings · 8

Decorative accessories · 1

What each engine contributed

Improve your
AI visibility with Gain AEO