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Vantage | Marks & Spencer in online fashion retailers, 2nd of 30, UK | Tilio

Marks & Spencer

marksandspencer.comOnline Fashion Retailers, United Kingdom

Measured 27 Oct 2026, published 27 Oct 2026.

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Visibility this week

16.0%No change shown: First published reading, so there is nothing to compare against yet.

Named in 80 of 501 eligible answers.

2nd of 30new

First published reading, so there is nothing to compare against yet.

Named in 80 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

Marks & SpencerCategory average

0%5%10%15%20%27 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	Marks & Spencer	Category average	Rank
27 Oct 2026	16.0%	3.4%	2nd

What the results show

The scan of 27 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

Marks & Spencer was named in 80 of 501 eligible AI answers to 169 online fashion retailers questions in the scan of 27 Oct 2026: a visibility of 16.0%. It ranks 2nd of 30 companies measured. This is its first published reading, so there is no change to show yet. The category average is 3.4%, so Marks & Spencer sits 12.6 pp above it.

By engine, Marks & Spencer is strongest on Google AI Mode (17.8%, named in 30 of 169 answers) and weakest on ChatGPT (14.8%). It is above the category average on 3 of 3 engines.

It appears in answers to 44 of 169 questions. Where it is absent, other measured companies are named instead, most often ASOS.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 25 of 169 answers · most visible: ASOS, 21.3%
Marks & Spencer: 14.8%
Category average: 4.1%

The questions

Which of the 169 questions the engines named Marks & Spencer for, and which they answered with other companies instead.

Where Marks & Spencer is named

Named in answers to 44 of 169 questions this week. Most often:

I need detailed garment measurements to help find a suitable fit. Which UK online fashion retailers offer those alongside a broad size range?
Fit, sizing and inclusive rangesNamed in 3 of 3 answers · 3 of 3 engines
Which UK online fashion retailers should I shortlist for well-made everyday basics that hold up to frequent wear without costing too much?
Product information, quality and durability

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample · 80 answers named Marks & Spencer this week in total.

ChatGPTCaptured 27 Oct 2026, 11:46 UTC
“I struggle to find smart-casual clothes for work that feel like my style. How can I make it easier to find suitable options?”
… and artsy combinations. www.next.co.uk Best for versatile basics Explore ways to make everyday trousers, jeans and simple tops feel more intentional. www.marksandspencer.com Best for affordable inspiration …
Marks & Spencer namedProduct range and discovery
Also named: Next
Google AI OverviewsCaptured 27 Oct 2026, 11:46 UTC
“Could you suggest some UK online shops where I can browse clothes, shoes and accessories all in one place?”
… through major UK online fashion and department stores like ASOS, Marks & Spencer , and John Lewis.[[1]](https://www.justyouroutfit.com/blogs/news/toponlinefashionstoresintheukformenandwomen)[[2]](https://www.reship.com/blog/online-shopping-uk) - ASOS: Offers a massive selection of men’s and women’s clothing, footwear, and accessories spanning high-street brands, designer labels, and its own house lines with inclusive sizing options. Visit the [ASOS …
Marks & Spencer namedProduct range and discovery
Also named: ASOS, The Very Group
Google AI ModeCaptured 27 Oct 2026, 11:46 UTC
“Which UK fashion retailers do shoppers recommend to friends for putting things right when an online order arrives incomplete or incorrect?”
… - Marks & Spencer (M&S): Known for a legacy of high street and digital accountability, M&S consistently scores high for no-quibble refunds, clear in-store or postal return paths, and responsive customer care when items are missing from a parcel or arrive mis-sized/incorrect. - John Lewis & Partners: While operating across department store categories, John Lewis is heavily recommended by UK shoppers for fashion and soft goods because of its transparent escalation process, straightforward replacement policies, and reliable customer support line when an online order goes wrong. #### …
Marks & Spencer namedReputation, trust and customer service
Also named: Next
ChatGPTCaptured 27 Oct 2026, 11:46 UTC
“Which online fashion retailers do UK shoppers recommend for everyday wardrobe basics, and what do customers say makes their range worth recommending?”
… Shop Uniqlo UK --- ## 2\. Marks & Spencer (Best for lasting staples) Best for: Jeans, cotton tops, knitwear and timeless casual clothing. Customers highlight the perceived longevity of M&S clothing, its denim range and classic styling. Some report still wearing pieces bought years ago. Fabric composition matters to fans: cotton, linen and merino wool are often preferred over synthetic-heavy alternatives. [www.reddit.com](https://www.reddit.com/r/AskUK/comments/1owrbf4/what_are_your_go_to_womens_fashion_brands/ [Shop …
Marks & Spencer namedProduct range and discovery
Also named: Fast Retailing, Next, H&M Group, Sainsbury's, John Lewis Partnership
Google AI OverviewsCaptured 27 Oct 2026, 11:46 UTC
“Which online fashion retailers do UK shoppers recommend for workwear, and what do they say about finding different professional styles?”
… - Marks & Spencer (M&S): Widely recommended across AskUK for consistent quality. Forum users specifically praise M&S for smart shirts, blouses, and comfortable flat shoes . For a more premium edge, shoppers highlight their Jaeger diffusion line.[[1]](https://www.reddit.com/r/HENRYUK/comments/1kp4v1t/female_henrys_where_do_you_buy_work_clothes/)[[2]](https://www.reddit.com/r/AskUK/comments/1ukwa4p/ladies_where_are_we_buying_this_work_clothes/) - …
Marks & Spencer namedProduct range and discovery
Also named: Fast Retailing, Next, TFG London, H&M Group
Google AI ModeCaptured 27 Oct 2026, 11:46 UTC
“I prefer retailers that use recycled fibres. How can I check whether the recycled-content percentage stated for a garment is genuine and traceable?”
… or ask customer support for the Transaction Certificate (TC) linking that specific garment batch to a certified recycler.[[1]](https://corporate.marksandspencer.com/sites/marksandspencer/files/marks-spencer/polyster/m-and-s-recycled-material-sourcing-policy%20(2).pdf)[[2]](https://cse-net.org/verify-recycled-content-product-claim/) 3. Distinguish Between Post-Consumer and Pre-Consumer Waste - Post-Consumer Waste: Materials discarded by end-users (like recycled plastic bottles or old clothes), which offer a higher net environmental benefit. - Pre-Consumer (Industrial) Waste: …
Marks & Spencer namedSustainability, sourcing and circular fashion
ChatGPTCaptured 27 Oct 2026, 11:46 UTC
“Which UK online fashion retailers do customers recommend for getting orders delivered when promised?”
… getting customer support. uk.trustpilot.com - Marks & Spencer\: recent reviews include complaints about nominated-day deliveries being missed and inadequate updates. Its Trustpilot score is around 1.8/5, although the reviews cover more than clothing orders. uk.trustpilot.com ## My recommendation I'd start with Next, then consider John Lewis if …
Marks & Spencer namedReputation, trust and customer service
Also named: Next, John Lewis Partnership, JD Sports Fashion, ASOS
ChatGPTCaptured 27 Oct 2026, 11:46 UTC
“I prefer a close fit. Which UK online fashion retailers do customers recommend for getting the fit they expect?”
If you prefer a close, true-to-size fit, I’d focus on UK fashion retailers that customers consistently praise for predictable sizing, good garment measurements and cuts that match the size you order — rather than simply retailers with the biggest ranges. One important distinction: a retailer can be true to size overall but still vary considerably between jeans, dresses, trousers and different brands. Customer feedback about sizing consistency is more useful for your needs than general ratings for quality or delivery. ## UK online retailers worth trying for a reliable fit These are the …
Marks & Spencer not namedFit, sizing and inclusive ranges
Also named: Next, Boden, Seasalt Cornwall, Fast Retailing, ASOS
Google AI OverviewsCaptured 27 Oct 2026, 11:46 UTC
“Which of two fashion retailers has the easier-to-use app search and filters, including controls that work well for shoppers with accessibility requirements?”
To give you the most accurate comparison, I need to know which two fashion retailers you are looking to compare (for example, ASOS vs. Zara, or Nike vs. H&M).Once you share the brands, I will evaluate their apps on: - Search Smartness: How well they handle typos, autocomplete, and natural language. - Filter Efficiency: The ease of narrowing down sizes, colors, and cuts without burying options. - Accessibility Compliance: Support for screen readers (like VoiceOver/TalkBack), text resizing, high-contrast visuals, and large tap targets for motor accessibility. Which **two …
Marks & Spencer not namedWebsite, app and accessibility
Also named: ASOS
Google AI ModeCaptured 27 Oct 2026, 11:46 UTC
“I have barely used the benefits this year. Should I cancel my fashion membership before it renews?”
Deciding whether to cancel a fashion membership (like ASOS Premier, Amazon Prime, or a brand-specific loyalty club) when you haven't used it comes down to a quick mathematical check and your future plans. Here is a quick way to evaluate your options: - Calculate your usage: Divide the annual membership cost by the number of orders or deliveries you made this year. If the cost per use is higher than what you would have paid for standard shipping or individual perks, it's losing you money. - Project the next few months: Look at your upcoming calendar. If you have a string of events, seasonal …
Marks & Spencer not namedLoyalty, membership and repeat shopping
Also named: ASOS

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

38 of the 80 answers naming Marks & Spencer linked to its own website (48%). A citation is a link in the answer; it is recorded where the engine showed one.

marksandspencer.comown site35
asos.com25
next.co.uk

Track this company

Get Marks & Spencer’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

Against the 29 other companies measured, Marks & Spencer ranks 2nd. ASOS is the most visible at 20.2%, 4.2 pp ahead. Next (12.0%) sits just below it.

Competitors measured against the same questions, with Marks & Spencer in position
#	Company	Visibility	Change
1	ASOS	20.2%, 101 of 501 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	Marks & SpencerThis company