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BT Group
bt.com·Telecommunications, United Kingdom
Measured 26 Oct 2026, published 26 Oct 2026. Measured against the same 139 buyer questions, on the same engines, in the same scan as every other company in telecommunications. Visibility is the share of eligible answers that named the company.
23.6%–No change shown: First published reading, so there is nothing to compare against yet.
Named in 90 of 382 eligible answers.
2nd of 30new
First published reading, so there is nothing to compare against yet.
Named in 90 eligible answers this week
Change over time
One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.
BT Group visibility by published scan, against the category average
BT GroupCategory average
0%7.5%15%22.5%30%26 Oct 2026
One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.
View 1 scan as a table
Measured
BT Group
Category average
Rank
26 Oct 2026
23.6%
3.9%
2nd
What the results show
The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.
BT Group was named in 90 of 382 eligible AI answers to 139 telecommunications questions in the scan of 26 Oct 2026: a visibility of 23.6%. It ranks 2nd of 30 companies measured. This is its first published reading, so there is no change to show yet. The category average is 3.9%, so BT Group sits 19.7 pp above it.
By engine, BT Group is strongest on ChatGPT (27.3%, named in 38 of 139 answers) and weakest on Google AI Mode (20.1%). It is above the category average on 3 of 3 engines. It is the most visible company on ChatGPT and Google AI Overviews.
It appears in answers to 53 of 139 questions. Where it is absent, other measured companies are named instead, most often VodafoneThree.
By engine
Each engine was asked the same questions. The company against the category average on each engine, on one scale.
BT Group's visibility on each of 3 engines, against the category average on that engine: from 20.1% to 27.3%.
ChatGPT
Named in 38 of 139 answers · the most visible company on this engine
BT Group: 27.3%
Category average: 3.9%
The questions
Which of the 139 questions the engines named BT Group for, and which they answered with other companies instead.
Where BT Group is named
Named in answers to 53 of 139 questions this week. Most often:
For home broadband, what are the practical differences between choosing a provider on a shared open-access fibre network and one that runs its own network, if both serve my property?
Consumer fixed broadbandNamed in 3 of 3 answers · 3 of 3 engines
For a small business premises, does the installation appointment include connecting and testing the equipment, and when should I expect the broadband to be ready to use?
Provisioning and installation
Recorded answers
A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.
Showing 10 of 10 recorded answers in this sample · 90 answers named BT Group this week in total.
ChatGPTCaptured 26 Oct 2026, 16:26 UTC
“Our small business in a remote village gets very slow internet at busy times, even after we restart our equipment. How can we find out whether local network capacity is the cause, and what can we do while waiting for an improvement?”
… www.ofcom.org.uk [www.openreach.com](https://www.openreach.com/fibre-checker --- Broadband Universal Service Obligation If you cannot obtain at least 10 Mbps download and 1 Mbps upload, you may qualify to request an upgraded connection, subject to eligibility and cost rules. [Read Ofcom's eligibility …
Google AI OverviewsCaptured 26 Oct 2026, 16:26 UTC
“For a new UK telecoms entrant with limited capital, how does buying wholesale access on an open-access network compare with building and operating our own access network?”
For a new UK telecoms entrant with limited capital, buying wholesale access on an open-access network (like Openreach or CityFibre) is almost always the superior strategy compared to building your own network. Building a physical network requires massive, upfront capital expenditure (CapEx) and has a long runway to profitability, whereas wholesaling converts your costs into predictable operational expenditure (OpEx) that scales with your customer base.Here is a direct comparison of the two models based on your constraints: ### Direct Comparison Feature Buying Wholesale Access …
“For a small business premises, does the installation appointment include connecting and testing the equipment, and when should I expect the broadband to be ready to use?”
… will be ready to use. ### Does the installation appointment include connecting and testing? Yes. When an engineer attends your premises (such as an Openreach or network provider engineer), the standard appointment covers: - Physical setup: Installing or checking the external entry point, running necessary cabling, and fitting the internal termination box (like an Optical Network Terminal [ONT] for full fibre) and the …
“What evidence can I use to check a provider’s record of meeting business WAN service levels, such as verified availability figures or outage reporting, before choosing them?”
… and service-level guarantees for standard contracts. www.ofcom.org.uk/ Its published statistics cover selected installation and repair measures for underlying access services, rather than the complete end-to-end WAN. [www.openreach.com](https://www.openreach.com/about/our-company/our-performance-faqs - [UK Government guidance on telecoms …
Google AI OverviewsCaptured 26 Oct 2026, 16:26 UTC
“I want to sell business Ethernet and leased-line services across the UK without building access infrastructure. Which wholesale network providers or access models should I compare?”
… - How it works: You partner with a wholesale aggregator (such as ICUK, Exascale, or VeloxServ) that plugs into 15+ underlying physical networks (Openreach, CityFibre, Virgin Media O2, Neos Networks, etc.). You get a single quoting/ordering portal to compare live prices, manage SLAs, and provision circuits across the UK. - Best for: Rapid go-to-market, wide national footprint, and automated multi-carrier price-checking. - Control level: High brand control (often white-label PDFs/portals), medium-to-high …
“I’m looking at a newly converted property. Could extra work be needed to install fixed broadband, and how would that affect when the service is ready?”
… pub, or large house split into flats). Unlike standard new-build developments where a developer registers the whole site with network operators like Openreach in advance, conversions often present unique infrastructure hurdles. ### Potential Extra Work Required - New Address Registration (New Site/NRS): If the conversion has split one old postal address into multiple new units (e.g., Flat 1 to Flat 4, 10 High Street), the Royal Mail and network providers might not yet recognize the individual addresses in their databases. An …
“We have different opening hours at each site, and callers sometimes reach a location that is closed. What could be going wrong with our current arrangements, and what should we check?”
… checklist] These checks align with telephone-system guidance on business-hour rules, holiday schedules, routing destinations and fallback handling. See BT Business: managing business hours and BT Business: troubleshooting call queues/ …
BT Group namedBusiness telephony and unified communications
“At our small shop, one till and staff computer lose access to cloud stock records while other devices stay connected. What could explain the difference, and what should we check?”
If one till and one staff computer lose access to your cloud stock records while other devices remain online, the most likely explanation is a problem affecting those two devices or the part of the network they share, rather than a complete internet outage. The key is to work out whether both devices share a connection, network setting, security rule, or software issue. ## What could explain the difference? 1\. A local network or Wi-Fi problem The till and staff computer may use the same Wi-Fi access point, Ethernet switch, wall socket circuit, or network cable route. A failing port, …
Google AI OverviewsCaptured 26 Oct 2026, 16:26 UTC
“Mobile data is almost unusable inside our rural home, although it improves outside. What could explain this, and how can I check whether the issue is inside the house or patchy local coverage?”
The fact that mobile data works outside but fails inside points to a building-interference issue rather than a total breakdown of your local network.[[1]](https://rural4gbroadband.net/news/how-to-improve-4g-signal-indoors/)[[2]](https://www.getflexmobile.com/blogs/flex/why-is-my-cell-service-bad-at-home) ### Why Mobile Data Works Outside But Fails Inside - Thick or Dense Construction: Traditional rural building materials like thick stone walls, solid brick, or slate roofs can heavily block cellular …
BT Group not namedNetwork coverage and performance
“If I cancel my home broadband rather than renew, how should I decide whether the money saved is worth going without a fixed connection?”
Deciding whether to cancel your home broadband and rely solely on mobile data or go completely without a fixed connection involves weighing the cash savings against major lifestyle and productivity trade-offs. Here is how you can evaluate whether the money saved is truly worth giving up your home router. ### Financial Evaluation - Cost Comparison: Calculate the exact annual savings by subtracting your potential alternative costs (like extra mobile data add-ons or tethering allowances) from your current broadband contract. Compare this number against your yearly income or discretionary …
Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.
Sources and citations
Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.
34 of the 90 answers naming BT Group linked to its own website (38%). A citation is a link in the answer; it is recorded where the engine showed one.
ofcom.org.uk31
openreach.com24
business.bt.comown site
Track this company
Get BT Group’s visibility, rank and change by email each week it is measured.
Category average
3.9% · +19.7 pp
Most visible
VodafoneThree · 24.6%
Answers citing its site
34
Google AI Overviews
Named in 24 of 104 answers · the most visible company on this engine
BT Group: 23.1%
Category average: 3.8%
Google AI Mode
Named in 28 of 139 answers · most visible: VodafoneThree, 26.6%
BT Group: 20.1%
Category average: 3.9%
BT Group Category average on that engine
Measured against the same questions
The most visible companies in the industry and the companies either side of this one, this week.
Against the 29 other companies measured, BT Group ranks 2nd. VodafoneThree is the most visible at 24.6%, 1.0 pp ahead. Virgin Media O2 (18.8%) sits just below it.
Competitors measured against the same questions, with BT Group in position
–No change shown: First published reading, so there is nothing to compare against yet.
2
BT GroupThis company
Named in 3 of 3 answers · 3 of 3 engines
How much does postcode-level broadband availability shape whether UK households recommend a provider, and should word-of-mouth feedback be compared between areas?
Consumer fixed broadbandNamed in 3 of 3 answers · 3 of 3 engines
I’m looking at a newly converted property. Could extra work be needed to install fixed broadband, and how would that affect when the service is ready?
Provisioning and installationNamed in 3 of 3 answers · 3 of 3 engines
How far ahead are fixed broadband installation appointments usually booked, and what happens if I can’t provide access to the property on the offered date?
Provisioning and installationNamed in 3 of 3 answers · 3 of 3 engines
I want to sell business Ethernet and leased-line services across the UK without building access infrastructure. Which wholesale network providers or access models should I compare?
Wholesale and interconnectionNamed in 3 of 3 answers · 3 of 3 engines
Since my phone service changed, I can’t make outgoing calls from the landline. What might be causing this, and what should I try or report to my provider?
Fixed-line voice and PSTN transitionNamed in 3 of 3 answers · 3 of 3 engines
My provider says our phone service is changing to a digital setup, but I’m not confident with digital services. What does this mean for making calls, and what simple steps can I take to avoid being left without a working phone?
Fixed-line voice and PSTN transitionNamed in 3 of 3 answers · 3 of 3 engines
For a flat in a converted building, what should I check about landlord permission and access to communal areas before booking a fixed broadband installation, and how soon could it be live?
Provisioning and installationNamed in 3 of 3 answers · 3 of 3 engines
For a new UK telecoms entrant with limited capital, how does buying wholesale access on an open-access network compare with building and operating our own access network?
Wholesale and interconnectionNamed in 3 of 3 answers · 3 of 3 engines
Where others are named instead
Questions this week where BT Group was not named and other measured companies were.
Which UK providers have flexible monthly options for someone who makes calls regularly but whose data use varies from month to month?
Answers citing each domain, across the answers that named BT Group. One answer can cite several domains.
Reading this profile
Google AI Overviews showed no AI answer for 25.2% of completed searches; those searches are not in the denominator.
Why a company is named or absent is a hypothesis until the recorded answers show otherwise. Weak coverage of a buying question, a third-party source that names competitors, or an unclear description of the business are places to look, not conclusions.
23.6%, 90 of 382 eligible answers
–No change shown: First published reading, so there is nothing to compare against yet.
The signal at our farm is too weak for calls, but coverage is better a few miles away. How should we check and report this location-specific coverage problem, and what are the realistic next steps?
We are choosing connectivity for equipment expected to remain in service for 10 to 15 years. What UK IoT network and provider types should we consider for long-term support?
Files load from our online work systems, but sending updates or uploading documents is painfully slow. What could cause that, and how can we narrow it down?
