Add your brandGain AEO

Improve your
AI visibility with Gain AEO

Your next customer is asking AI for recommendations. Give your business a stronger chance of being one of them.

Gain AEO is Tilio’s monthly programme for turning AI search insight into agreed content, technical and off-site improvements.

Find your opportunity
Track the questions your buyers ask and see where competitors are winning attention.
Act on what matters
Strengthen your content, technical foundations and presence on the sites AI answers draw on.
Improve month by month
Review what changed and agree the next priorities around your commercial goals.

Vantage is independent of Tilio’s client work. No company can pay to be included or moved, and a listing does not mean a company is a Tilio client.

Vantage | LuxExperience in online fashion retailers, 15th of 30, UK | Tilio

LuxExperience

mytheresa.comOnline Fashion Retailers, United Kingdom

Measured 27 Oct 2026, published 27 Oct 2026.

Track this company Discuss your AI visibility

Visibility this week

1.8%No change shown: First published reading, so there is nothing to compare against yet.

Named in 9 of 501 eligible answers.

15th of 30new

First published reading, so there is nothing to compare against yet.

Named in 9 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

LuxExperienceCategory average

0%1%2%3%4%27 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	LuxExperience	Category average	Rank
27 Oct 2026	1.8%	3.4%	15th

What the results show

The scan of 27 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

LuxExperience was named in 9 of 501 eligible AI answers to 169 online fashion retailers questions in the scan of 27 Oct 2026: a visibility of 1.8%. It ranks 15th of 30 companies measured. This is its first published reading, so there is no change to show yet. The category average is 3.4%, so LuxExperience sits 1.6 pp below it.

By engine, LuxExperience is strongest on ChatGPT (2.4%, named in 4 of 169 answers) and weakest on Google AI Mode (1.2%). It is above the category average on 0 of 3 engines.

It appears in answers to 6 of 169 questions. Where it is absent, other measured companies are named instead, most often ASOS.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 4 of 169 answers · most visible: ASOS, 21.3%
LuxExperience: 2.4%
Category average: 4.1%
Google AI Overviews

The questions

Which of the 169 questions the engines named LuxExperience for, and which they answered with other companies instead.

Where LuxExperience is named

Named in answers to 6 of 169 questions this week. Most often:

Which online fashion retailers in the UK have plenty of choice in men’s clothing and footwear?
Product range and discoveryNamed in 3 of 3 answers · 3 of 3 engines
I’m looking for a wide range of women’s clothing and accessories online. Which UK retailers should I consider?
Product range and discovery

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample.

ChatGPTCaptured 27 Oct 2026, 11:46 UTC
“Which online fashion retailers have a good range of wedding guest outfits, shoes and accessories?”
… dresses and smart wedding outfits. - Monsoon — monsoon.co.uk for embellished dresses, prints and occasion accessories. - Net-a-Porter — net-a-porter.com for designer dresses, statement shoes and luxury bags. ## Which would I choose? If you want… Start here -------- -------- Plenty of choice at different prices ASOS Dress, shoes and accessories together Next Elegant outfits and hats or fascinators John Lewis A polished, formal wedding look Coast or Phase Eight Contemporary, minimalist …
LuxExperience namedProduct range and discovery
Also named: ASOS, Next, John Lewis Partnership, TFG London, Mango, Marks & Spencer
Google AI OverviewsCaptured 27 Oct 2026, 11:48 UTC
“Which online fashion retailers in the UK have plenty of choice in men’s clothing and footwear?”
… ### High-End & Premium Luxury Retailers - MR PORTER : For those with a higher budget looking for investment pieces, MR PORTER[[2]](https://www.youtube.com/watch - …
LuxExperience namedProduct range and discovery
Also named: ASOS, Zalando, Frasers Group
Google AI ModeCaptured 27 Oct 2026, 11:48 UTC
“Which online fashion retailers in the UK have plenty of choice in men’s clothing and footwear?”
ASOS, NEXT, MR PORTER, ZARA , and JD Sports are the top online fashion retailers in the UK offering massive, wide-ranging choices for men’s clothing and footwear. ### Top UK Online Retailers for Men's Fashion - ASOS ASOS - Range: Huge selection of casualwear, streetwear, smart-casual outfits, suits, activewear, and a massive wall of footwear (trainers, boots, loafers, and sandals). - Price/Vibe: Budget-friendly house brands (ASOS Design, Topman) alongside mid-to-high-tier labels (Nike, Carhartt, New Balance, The North Face). - …
LuxExperience namedProduct range and discovery
Also named: ASOS, Next, JD Sports Fashion
ChatGPTCaptured 27 Oct 2026, 11:48 UTC
“Which online fashion retailers in the UK have plenty of choice in men’s clothing and footwear?”
… Price range: budget to mid-range. Shop Sports Direct --- ## 7\. MR PORTER Best for designer clothing and premium footwear A curated collection of luxury labels, designer trainers, leather shoes, tailoring, outerwear and contemporary menswear. Best if you have a larger budget and want higher-end brands. www.standard.co.uk ## Which should you try first? If you want… …
LuxExperience namedProduct range and discovery
Also named: ASOS, Zalando, Next, Marks & Spencer, JD Sports Fashion, Frasers Group
Google AI OverviewsCaptured 27 Oct 2026, 11:50 UTC
“Do UK customers recommend any online fashion retailers for knitwear? What reasons do they give about the range and choice of styles?”
… discussions focus on several key themes: - The Trend vs. Investment Dilemma: Online multi-brand retailers (like ASOS or Net-A-Porter ) offer an endless variety of fast-fashion cuts and colors, but customers frequently warn that high-street brands focused purely on trend-responsive designs often substitute natural fibers for high synthetic content (like acrylic and polyester). This can result in garments that lose their shape or bobble after minimal …
LuxExperience namedProduct range and discovery
Also named: H&M Group, Marks & Spencer, ASOS
Google AI ModeCaptured 27 Oct 2026, 11:52 UTC
“Compare how clearly two UK fashion retailers present product photos, descriptions, colours, sizes and other details in their online shops.”
… high-street sizing, and fabric technology clarity.[[1]](https://www.google.com/search Would you like to compare these with a luxury UK retailer (like Net-a-Porter or Selfridges) or a sustainable/independent brand to see how their detail clarity stacks up?
LuxExperience namedWebsite, app and accessibility
Also named: ASOS, Marks & Spencer
ChatGPTCaptured 27 Oct 2026, 11:50 UTC
“Which UK online fashion retailers have a strong sustainability focus and offer clothing made with lower-impact materials? Please suggest several options.”
If you’re shopping for clothes online in the UK and want to make more sustainable choices, I’d look for retailers that use organic cotton, recycled fibres, linen, hemp and responsibly sourced lyocell, alongside evidence of durable design, transparent supply chains and efforts to reduce waste. Here are several options worth exploring, from everyday basics and affordable high-street fashion to outdoor clothing and more distinctive independent labels. I've drawn on retailer material policies and independent sustainable-fashion guides, including Ethical Consumer's guide updated in September …
LuxExperience namedSustainability, sourcing and circular fashion
Also named: Seasalt Cornwall
ChatGPTCaptured 27 Oct 2026, 11:46 UTC
“I struggle to find smart-casual clothes for work that feel like my style. How can I make it easier to find suitable options?”
Finding smart-casual clothes for work that actually feel like you can be surprisingly difficult. Often, the problem isn't a lack of clothes — it's that workwear advice can feel too generic, too formal, or completely disconnected from your personal style. The easiest way to approach it is to start with the style you already love and adapt it to your workplace, rather than trying to build a whole new work wardrobe. ## 1\. Make finding your style easier Build a visual style moodboard Save 10–15 outfits you genuinely like from Pinterest, Instagram or shop websites. Don't limit yourself …
LuxExperience not namedProduct range and discovery
Also named: Next, Marks & Spencer
Google AI OverviewsCaptured 27 Oct 2026, 11:46 UTC
“Which of two fashion retailers has the easier-to-use app search and filters, including controls that work well for shoppers with accessibility requirements?”
To give you the most accurate comparison, I need to know which two fashion retailers you are looking to compare (for example, ASOS vs. Zara, or Nike vs. H&M).Once you share the brands, I will evaluate their apps on: - Search Smartness: How well they handle typos, autocomplete, and natural language. - Filter Efficiency: The ease of narrowing down sizes, colors, and cuts without burying options. - Accessibility Compliance: Support for screen readers (like VoiceOver/TalkBack), text resizing, high-contrast visuals, and large tap targets for motor accessibility. Which **two …
LuxExperience not namedWebsite, app and accessibility
Also named: ASOS
Google AI ModeCaptured 27 Oct 2026, 11:46 UTC
“I have barely used the benefits this year. Should I cancel my fashion membership before it renews?”
Deciding whether to cancel a fashion membership (like ASOS Premier, Amazon Prime, or a brand-specific loyalty club) when you haven't used it comes down to a quick mathematical check and your future plans. Here is a quick way to evaluate your options: - Calculate your usage: Divide the annual membership cost by the number of orders or deliveries you made this year. If the cost per use is higher than what you would have paid for standard shipping or individual perks, it's losing you money. - Project the next few months: Look at your upcoming calendar. If you have a string of events, seasonal …
LuxExperience not namedLoyalty, membership and repeat shopping
Also named: ASOS

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

None of the 9 answers naming LuxExperience linked to its own website. A citation is a link in the answer; it is recorded where the engine showed one.

asos.com5
glamourmagazine.co.uk4
marksandspencer.com

Track this company

Get LuxExperience’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

Against the 29 other companies measured, LuxExperience ranks 15th. ASOS is the most visible at 20.2%, 18.4 pp ahead. Yours Clothing (2.0%) sits just above it.

Competitors measured against the same questions, with LuxExperience in position
#	Company	Visibility	Change
1	ASOS	20.2%, 101 of 501 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	Marks & Spencer