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University of Edinburgh

ed.ac.ukUniversities, United Kingdom

Measured 26 Oct 2026, published 26 Oct 2026.

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Visibility this week

8.1%No change shown: First published reading, so there is nothing to compare against yet.

Named in 40 of 491 eligible answers.

6th of 30new

First published reading, so there is nothing to compare against yet.

Named in 40 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

University of EdinburghCategory average

0%2.5%5%7.5%10%26 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	University of Edinburgh	Category average	Rank
26 Oct 2026	8.1%	5.0%	6th

What the results show

The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

University of Edinburgh was named in 40 of 491 eligible AI answers to 179 universities questions in the scan of 26 Oct 2026: a visibility of 8.1%. It ranks 6th of 30 companies measured. This is its first published reading, so there is no change to show yet. The category average is 5.0%, so University of Edinburgh sits 3.1 pp above it.

By engine, University of Edinburgh is strongest on ChatGPT (10.1%, named in 18 of 179 answers) and weakest on Google AI Overviews (6.7%). It is above the category average on 3 of 3 engines.

It appears in answers to 31 of 179 questions. Where it is absent, other measured companies are named instead, most often University College London.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 18 of 179 answers · most visible: University of Bristol, 15.6%
University of Edinburgh: 10.1%
Category average: 6.5%

The questions

Which of the 179 questions the engines named University of Edinburgh for, and which they answered with other companies instead.

Where University of Edinburgh is named

Named in answers to 31 of 179 questions this week. Most often:

Which UK universities should I compare for teaching-focused versus research-focused academic jobs if I want stable working conditions and clear promotion routes?
University employmentNamed in 2 of 3 answers · 2 of 3 engines
Can you suggest UK universities to compare for senior management roles, focusing on fair contracts and ongoing professional development?
University employmentNamed in 2 of 3 answers · 2 of 3 engines

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample · 40 answers named University of Edinburgh this week in total.

ChatGPTCaptured 26 Oct 2026, 18:00 UTC
“Can you suggest UK universities to compare for senior management roles, focusing on fair contracts and ongoing professional development?”
… and whether development plans lead to tangible career progression. Human Resources and organisational development --- ## 6\. University of Edinburgh Strong comparator for continuing leadership development Edinburgh's published development offer includes senior leadership talks, management programmes, coaching, networking, online learning and 360-degree feedback. [www.ed.ac.uk](https://www.ed.ac.uk/jobs/benefits/career-development Investigate\: How development is tailored to directors and executive-level staff, and what flexibility and relocation …
University of Edinburgh namedUniversity employment
Also named: University of Liverpool, University of Manchester, University of York, University of Birmingham, University of Bristol, University of Cambridge
Google AI OverviewsCaptured 26 Oct 2026, 18:00 UTC
“Which UK universities should I compare for teaching-focused versus research-focused academic jobs if I want stable working conditions and clear promotion routes?”
… traditional academic hierarchies and grant-writing infrastructure are deeply entrenched: - Russell Group Research Giants (e.g., University of Oxford, UCL, University of Edinburgh, University of Birmingham): Offer unmatched resources, PhD supervision pipelines, and global brand recognition for research-heavy …
University of Edinburgh namedUniversity employment
Also named: University of Manchester, London School of Economics and Political Science, University of Glasgow, University of Bristol, University of Oxford, University College London, University of Birmingham
Google AI ModeCaptured 26 Oct 2026, 18:00 UTC
“Which UK universities offer exchange, joint-degree or dual-award options for international applicants, and what should I compare when shortlisting these programmes?”
… University) and dual undergraduate pathways, particularly in law and biomedical sciences.[[1]](https://www.kcl.ac.uk/global/international-education) - University of Edinburgh : Features dedicated transnational and dual-award structures, such as the Zhejiang University–University of Edinburgh Institute (ZJE) providing dual undergraduate/postgraduate awards, alongside global joint PhD and master's avenues.[[1]](https://edinburgh-global.ed.ac.uk/global-partnerships/transnational-education) - University of Portsmouth : Provides structured undergraduate dual degrees where students split …
University of Edinburgh namedInternational study
Also named: University of Portsmouth
ChatGPTCaptured 26 Oct 2026, 18:00 UTC
“I care for a family member and cannot travel to campus regularly. Which UK universities offer distance-learning degrees with flexible study schedules?”
… details](https://le.ac.uk/courses/human-resource-management-bsc-dl/2026) le.ac.uk [study.ed.ac.uk](https://study.ed.ac.uk/postgraduate/degree-types/taught/online-learning ## How to choose a degree that works with caring Before applying, I recommend asking each university these four questions\: - Can I study asynchronously? Can …
University of Edinburgh namedStudy modes and flexibility
Also named: The Open University, University of York, University of Portsmouth
Google AI OverviewsCaptured 26 Oct 2026, 18:00 UTC
“I care for a family member and cannot travel to campus regularly. Which UK universities offer distance-learning degrees with flexible study schedules?”
… - The University of Edinburgh - Details: Provides a wide range of online postgraduate taught master’s degrees, postgraduate diplomas, and certificates (in fields like data science, digital education, history, and global health). - Flexibility: Taught entirely through a virtual learning environment (VLE) with flexible part-time, intermittent, or full-time schedules stretching across 1 to 6 years depending on the program. - Link: Check options through [University of Edinburgh Online …
University of Edinburgh namedStudy modes and flexibility
Also named: The Open University
Google AI ModeCaptured 26 Oct 2026, 18:00 UTC
“Can you suggest UK universities to compare for senior management roles, focusing on fair contracts and ongoing professional development?”
… alongside tailored internal strategic development workshops.[[1]](https://www.sussex.ac.uk/organisational-development/leadership-management/development) - University of Edinburgh — Features comprehensive governance frameworks, explicit commitments to fair employment charters, and structured leadership development portfolios aimed at aligning executive accountability with sustainable workloads. ### Key Dimensions for Comparison 1. Contractual Transparency: Examine whether they utilize standardized senior-staff framework grades versus bespoke, highly variable executive contracts. Check …
University of Edinburgh namedUniversity employment
Also named: University of Leeds, University of Manchester, University of Sussex
ChatGPTCaptured 26 Oct 2026, 18:00 UTC
“Which UK universities should I consider for doctoral study, and what should I compare about research opportunities, supervision and visa requirements?”
… population health, social sciences and many other fields. Compare research centres as well as departments. Website: ucl.ac.uk --- University of Edinburgh Edinburgh, Scotland A broad research university with opportunities in informatics, AI, medicine, humanities, social sciences and environmental research. A useful option if you want a major research university outside London. Website: ed.ac.uk --- University of Manchester Manchester, England Consider it for materials science, engineering, medicine, social sciences, business and …
University of Edinburgh namedInternational study
Also named: University of Oxford, University of Cambridge, Imperial College London, University College London, University of Manchester, University of Glasgow, University of Bristol
ChatGPTCaptured 26 Oct 2026, 18:00 UTC
“Which UK universities are worth considering for international students seeking flexible study options, and what practical details should I compare?”
For international students looking at UK universities, I’d focus on institutions that offer flexible modes of study, clear international-student support, transparent total costs, and qualifications that fit your career goals\. Flexibility can mean different things: studying online from your home country, attending part-time while working, choosing evening or weekend classes, taking a blended course, or starting in different months of the year. Not every university offers all of these, and flexibility can differ substantially between courses at the same institution. ## UK universities …
University of Edinburgh not namedInternational study
Also named: The Open University, Queen Mary University of London, University of York
Google AI OverviewsCaptured 26 Oct 2026, 18:00 UTC
“Which UK universities offer exchange, joint-degree or dual-award options for international applicants, and what should I compare when shortlisting these programmes?”
Many top UK universities offer global exchange, joint-degree, and dual-award programmes tailored for international applicants . These qualifications differ significantly from traditional single-subject degrees and allow you to study across multiple institutions and continents.[[1]](https://www.port.ac.uk/study/dual-degrees)[[2]](https://gradright.com/dual-degree-courses-in-the-uk-top-universities-benefits-admission/) --- ### 1. Types of Global Programmes Available Before shortlisting, it is important to distinguish between the three primary structures: - Dual-Award / Double Degrees: …
University of Edinburgh not namedInternational study
Also named: University of Portsmouth, University of Warwick, Queen Mary University of London, University of Sussex, University of Glasgow
Google AI ModeCaptured 26 Oct 2026, 18:00 UTC
“Please suggest UK universities or research institutes for a lab-based PhD where I can assess research facilities, group culture and supervision quality.”
When looking for a lab-based PhD in the UK where you can tangibly evaluate facilities, group culture, and supervision quality, your best targets are major research-intensive universities (often part of the Russell Group) and dedicated independent research institutes . These institutions typically have structured Doctoral Training Partnerships (DTPs), transparent feedback mechanisms, and high concentrations of well-funded labs. Here is a breakdown of top-tier UK institutions renowned for world-class lab infrastructure, alongside practical strategies to evaluate their culture and supervision …
University of Edinburgh not namedResearch degrees and academic research
Also named: University of Cambridge, University of Oxford, Imperial College London, University College London, University of Manchester

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

30 of the 40 answers naming University of Edinburgh linked to its own website (75%). A citation is a link in the answer; it is recorded where the engine showed one.

study.ed.ac.ukown site16
bristol.ac.uk10
ucas.com

Track this company

Get University of Edinburgh’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

Against the 29 other companies measured, University of Edinburgh ranks 6th. University of Manchester is the most visible at 11.0%, 2.9 pp ahead. University College London (9.4%) sits just above it and University of Leeds (7.1%) just below.

Competitors measured against the same questions, with University of Edinburgh in position
#	Company	Visibility	Change
1	University of Manchester	11.0%, 54 of 491 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	University of Bristol

Vantage | University of Edinburgh in universities, 6th of 30, UK | Tilio