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Simms International

IT and Technology Distribution, United Kingdom

Measured 26 Oct 2026, published 26 Oct 2026.

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Visibility this week

0.7%No change shown: First published reading, so there is nothing to compare against yet.

Named in 3 of 427 eligible answers.

12th of 21new

First published reading, so there is nothing to compare against yet.

Named in 3 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

Simms InternationalCategory average

0%1%2%3%4%26 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	Simms International	Category average	Rank
26 Oct 2026	0.7%	3.0%	12th

What the results show

The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

Simms International was named in 3 of 427 eligible AI answers to 148 IT and technology distribution questions in the scan of 26 Oct 2026: a visibility of 0.7%. It ranks 12th of 21 companies measured. This is its first published reading, so there is no change to show yet. The category average is 3.0%, so Simms International sits 2.3 pp below it.

By engine, Simms International is strongest on Google AI Overviews (1.5%, named in 2 of 131 answers) and weakest on Google AI Mode (0.0%). It is above the category average on 0 of 3 engines.

It appears in answers to 2 of 148 questions. Where it is absent, other measured companies are named instead, most often TD SYNNEX.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 1 of 148 answers · most visible: TD SYNNEX, 16.2%
Simms International: 0.7%
Category average: 3.0%

The questions

Which of the 148 questions the engines named Simms International for, and which they answered with other companies instead.

Where Simms International is named

Named in answers to 2 of 148 questions this week. Most often:

Where can I source DDR5 ECC memory modules rated for extended-temperature operation in small, irregular quantities, and which UK suppliers can confirm stock and lead times?
Components and specialist technologyNamed in 2 of 3 answers · 2 of 3 engines
For a UK reseller, what distributor options can cover a business hardware catalogue spanning computers, server equipment, storage and peripherals?
Hardware distributionNamed in 1 of 3 answers · 1 of 3 engines

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample.

ChatGPTCaptured 26 Oct 2026, 17:24 UTC
“Where can I source DDR5 ECC memory modules rated for extended-temperature operation in small, irregular quantities, and which UK suppliers can confirm stock and lead times?”
… module sourcing and quotation Industrial components enquiry For additional sourcing, Simms International is another UK memory distributor worth approaching for an industrial-memory cross-reference. Its ability to supply a particular extended-temperature SKU would need confirmation. ## 4\. What to put in your RFQ :::writing{variant="email" id="58321" subject="RFQ – DDR5 ECC industrial-temperature memory, small quantities"} Hello Sales Team, I am looking to source DDR5 ECC memory modules for an …
Simms International namedComponents and specialist technology
Google AI OverviewsCaptured 26 Oct 2026, 17:24 UTC
“For a UK reseller, what distributor options can cover a business hardware catalogue spanning computers, server equipment, storage and peripherals?”
… A specialist UK value-added distributor explicitly focused on cutting-edge server, storage, and data management solutions. - Simms International: A highly regarded UK distributor dedicated specifically to enterprise memory and storage solutions.[[1]](https://revenuebase.ai/companies/memory-and-storage-distributors/united-kingdom)[[2]](https://www.titandatasolutions.com/)[[3]](https://www.simms.co.uk/) To help tailor this breakdown, what specific hardware brands (e.g., Dell, HPE, Lenovo) does your business focus on most, and do you require **pre-delivery …
Simms International namedHardware distribution
Also named: Ingram Micro, TD SYNNEX
Google AI OverviewsCaptured 26 Oct 2026, 17:24 UTC
“Where can I source DDR5 ECC memory modules rated for extended-temperature operation in small, irregular quantities, and which UK suppliers can confirm stock and lead times?”
… who handle niche industrial lines (such as Innodisk, Apacer, or ATP) and are structured to provide explicit lead times and stock tracking.[[1]](https://www.simms.co.uk/dram/)[[2]](https://www.penguinsolutions.com/en-us/products/smart-modular/ddr5-udimm-ecc) ### Specialized UK Suppliers & Distributors These specialized B2B UK technology providers can confirm stock levels and precise manufacturer lead times for industrial-grade parts: - Assured Systems : As an official UK distributor for Innodisk , they actively supply specialized lines like the [Innodisk DDR5 Wide Temp. ECC …
Simms International namedComponents and specialist technology
ChatGPTCaptured 26 Oct 2026, 17:24 UTC
“Why is it so difficult to track purchase status across suppliers when our procurement team has limited capacity?”
Tracking purchase status across multiple suppliers is difficult because procurement teams are often trying to coordinate a process that is fragmented across different systems, communication channels, and supplier workflows — without enough time or people to manage every detail manually. The core problem is that purchasing is a connected process, but purchase-status information is usually scattered. A small procurement team can spend more time chasing updates and reconciling information than managing suppliers, controlling costs, or preventing delays. ## Why tracking purchase status is so …
Simms International not namedSourcing and procurement
Also named: Amazon Business EU SARL, UK Branch
Google AI OverviewsCaptured 26 Oct 2026, 17:24 UTC
“Which UK IT distributors can help a reseller expand its partner-led sales across several technology categories, with support to match?”
Top UK IT distributors provide multi-category support, cloud marketplaces, and go-to-market enablement to help resellers expand partner-led sales:[[1]](https://www.channelweb.co.uk/news/top-distributors-2024-part-three)[[2]](https://www.arrow.com/globalecs/uk/solutions/vendors/) - Arrow ECS (Arrow UK ): Offers multi-vendor enterprise technologies, the ArrowSphere cloud marketplace (integrating thousands of IT providers), go-to-market acceleration, financing, leasing, and …
Simms International not namedChannel and partner relationships
Also named: Arrow Electronics, CMS Distribution, Infinigate, Westcon-Comstor, Climb Global Solutions
Google AI ModeCaptured 26 Oct 2026, 17:24 UTC
“For a UK reseller, what distributor options can cover a business hardware catalogue spanning computers, server equipment, storage and peripherals?”
For a UK-based reseller managing a comprehensive business hardware catalogue—spanning client computers, enterprise servers, data storage, and peripherals—working with the right mix of broadline and specialist distributors is vital. The primary UK distributor options capable of covering this breadth of enterprise and commercial hardware include: - TD SYNNEX : As one of the absolute largest global and UK broadline distributors, they maintain deep portfolios across client computing (PCs, laptops), enterprise server hardware (HPE, Dell, Lenovo), massive storage arrays, and standard …
Simms International not namedHardware distribution
Also named: TD SYNNEX, Ingram Micro, CMS Distribution, Exclusive Networks, Westcon-Comstor, Midwich Group
- omdia.tech.informa.com
- channelweb.co.uk
ChatGPTCaptured 26 Oct 2026, 17:24 UTC
“For a growing UK reseller relying on partner-led sales, which IT distributors provide strong product training and sales enablement?”
For a growing UK IT reseller that relies on partner-led sales, I’d prioritise distributors that do more than supply hardware and software. The strongest partners help your sales team identify opportunities, build product confidence, run vendor campaigns, develop technical capability and turn training into repeatable revenue. Based on the published UK partner programmes, TD SYNNEX and Ingram Micro are the strongest starting points to evaluate, with Westcoast and Exertis Micro-P worth comparing depending on your product mix. ## UK IT distributors to shortlist Assessment based on published …
Simms International not namedChannel and partner relationships
Also named: TD SYNNEX, Ingram Micro, Westcoast
Google AI OverviewsCaptured 26 Oct 2026, 17:24 UTC
“I’m building a UK reseller business and want to scale through partner-led sales. Which distributors offer the best onboarding for new partners?”
Scaling a UK reseller business through partner-led sales requires a distributor that goes beyond traditional order fulfillment. For a new partner, the best distributors offer automated marketplaces, low barriers to entry, dedicated account managers, and rapid provisioning.[[1]](https://partnershipleaders.com/post/build-reseller-program-strategic-alliances/)[[2]](https://journeybee.io/resources/scale-your-partner-channel-in-10-steps-you-wont-guess-number-10)[[3]](https://www.youtube.com/watch top UK technology distributors excel at onboarding new partners, categorized by your business …
Simms International not namedChannel and partner relationships
Also named: Pax8, Giacom, Ci Distribution, TD SYNNEX
Google AI ModeCaptured 26 Oct 2026, 17:24 UTC
“How do the two IT distributors on my shortlist compare for consistent, dependable service?”
To give you a precise comparison of your two shortlisted IT distributors, I need a little more context. Could you tell me the names of the two IT distributors on your shortlist? Once I know which companies you're looking at (e.g., TD Synnex, Ingram Micro, Westcoast, Exertis, Pax8, etc.), I can break down their comparative performance regarding: - Logistics and fulfillment reliability (stock availability and on-time delivery) - RMA, returns, and customer support responsiveness - Digital platform stability and account management efficiency
Simms International not namedReputation and service reliability
Also named: TD SYNNEX, Ingram Micro, Pax8
ChatGPTCaptured 26 Oct 2026, 17:24 UTC
“Help me identify several cybersecurity distributors with technically knowledgeable teams who can discuss trade-offs between solution approaches with an IT security lead.”
If you're looking for cybersecurity distributors who can have a genuinely technical conversation with an IT security lead, I'd prioritize value-added distributors (VADs) over companies that primarily process orders. The strongest candidates have security architects, pre-sales engineers, solution labs, and teams that can explain why one architecture may be preferable to another. For example, you want a team that can compare endpoint detection and response (EDR) with extended detection and response (XDR), discuss the trade-offs between SASE and a traditional VPN architecture, or evaluate …
Simms International not namedNetworking and cybersecurity distribution
Also named: Infinigate, Exclusive Networks, Westcon-Comstor, e92plus, TD SYNNEX

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

simms.co.uk3
apacer.com2
assured-systems.com2

Track this company

Get Simms International’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

Against the 20 other companies measured, Simms International ranks 12th. TD SYNNEX is the most visible at 15.7%, 15.0 pp ahead. Amazon Business EU SARL, UK Branch (0.9%) sits just above it.

Competitors measured against the same questions, with Simms International in position
#	Company	Visibility	Change
1	TD SYNNEX	15.7%, 67 of 427 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	Ingram Micro

Vantage | Simms International in IT and technology distribution, 12th of 21, UK | Tilio