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Vantage | Pet Retail AI visibility ranking, UK | Tilio
Pet Retail
Amazon leads the UK ranking for pet retail, scoring 11.1% on the AI visibility index in the scan of 26 Oct 2026.
AI visibility is the share of AI answers that mention a brand. Compare brand rankings and weekly changes across ChatGPT, Google AI Overviews and Google AI Mode. Measured and published 26 Oct 2026. The same 120 buying questions went to ChatGPT, Google AI Overviews and Google AI Mode, and each brand's score is the share of the 334 answers that named it.
ChatGPT
Google AI Overviews
Ranking
16 companies
Category average 2.9%
Companies ranked by visibility. Change is in percentage points against the previous published scan.
11.1%–No change shown: First published reading, so there is nothing to compare against yet.
Named in 37 of 334 eligible answers, 1.8 pp ahead of Pets at Home.
Companies measured2 of them were named in no eligible answer this week: a measured zero, not missing data.
16
Questions askedQuestion set universe-b80b57a19fcc. The same fixed set, sent to every engine at the start of the scan. Questions never name a company.
120
Eligible answersAnswers the engines actually produced. 100% of planned attempts completed. Searches with no AI answer are left out of the denominator.
334
Category averageThe mean visibility of every company measured in the industry this week.
2.9%
A mention is not a recommendation or a quality rating, and a listing does not mean the company is a Tilio client.
6
Toys and enrichment5
Reviews and recommendations10
Food, nutrition and treats14
Everyday essentials and home setup4
Health, hygiene and non-prescription care8
Ethical and sustainable retail10
Habitats and species-specific supplies18
Retailer choice and service9
Retail channels and shopping experience2
Travel and safety2
Product quality and safety6
Delivery, collection and returns8
Pricing, promotions and value6
Subscriptions and repeat purchasing7
Loyalty and membership schemes1
Customer support and advice4
Questions are the accepted, unbranded buyer questions of a Tilio Prompt Universe research run, modelled from an approved coverage plan and reviewed by Tilio. Where the run asked a question in more than one wording, every wording counts towards that question. Each run of the same questions is one scan. No question carries a measured search volume.
Question set universe-b80b57a19fcc, 120 questions, each asked once per engine per scan. Questions never name a company.
See all 120 questions
Pet suitability and responsible acquisition · 6
How do I account for the possibility that a pet's care needs will change as it grows older before I bring one home?
I work shifts, so my schedule changes each week. How can I tell if a pet could still get consistent care?
What daily care demands should I understand before choosing a first pet, and how can I compare them with my usual routine?
What ongoing expenses should I budget for to make sure I can provide proper care for a pet throughout its life?
What types of UK retailers should I look at for a pet bird if I want reliable information about its source and how it has been cared for?
Can you outline the kinds of UK pet retailers to compare for small mammals, focusing on what they disclose about where the animals come from and how they are kept?
Toys and enrichment · 5
My 10-week-old kitten loses interest in play after a few minutes. How much activity is appropriate at this age, and how can I keep it engaged?
My adult rabbit spends a lot of time chewing the bars of its enclosure. What could help it stay occupied and behave more naturally?
My adult guinea pig spends most of the day hiding and rarely explores. How can I tell whether it’s bored or simply behaving normally?
My adult budgie paces and calls repeatedly when I leave the room. How can I tell if it needs more stimulation, and what might help?
I have two adult cats, and one tends to take over when they’re playing together. How can I keep both of them engaged in a way that suits them?
Reviews and recommendations · 10
Would recommendations from owners of adult dogs be a reliable guide to the durability of a harness for daily walks with a puppy?
What do owners say about the quality of food bowls recommended for kittens once those bowls are used by full-grown cats?
Which grooming brushes do owners of senior dogs recommend for regular coat care, and do their reviews indicate lasting quality?
Do guinea pig owners recommend water bottles for everyday cage use, and do households with young and older pets report similar reliability?
Are owners of young rabbits recommending chew toys for daily enrichment, and can their reports of durability help me choose one for an adult rabbit?
Do owners of senior cats recommend any types of litter tray for everyday use, and does their experience suggest the trays hold up over time?
I need a carrier for taking a kitten to routine vet appointments. Are owners recommending these, and do their experiences suggest the quality will suit an adult cat too?
How relevant are customer recommendations to someone whose main shopping priorities are responsible sourcing and dependable quality?
Which recurring customer experiences make people recommend a pet retailer, rather than basing praise on one good purchase?
Do customer recommendations distinguish between a retailer’s sourcing standards and the popularity of an individual product?
Food, nutrition and treats · 14
My senior cat only eats a few mouthfuls at a time. What can I do to keep its meals nutritionally suitable?
My adult cat eats its usual meals but refuses anything unfamiliar. How can I broaden its diet without overlooking its nutritional needs?
Which complete foods are suitable for large-breed puppies, and what ranges should I compare?
What complete food options for adult dogs use insect protein as an alternative ingredient?
I’m looking for kitten food without chicken. What suitable ranges or retailers should I consider?
Could you recommend a few suitable food options for a guinea pig, including pellets and hay?
What are some good complete dry food options for an adult indoor cat?
Which retailers offer a good choice of complete vegetarian foods for adult dogs?
For my adult cat with a sensitive stomach, is complete wet food or dry food usually more suitable, and what are the main trade-offs?
If I prefer to feed my adult cat plant-based food, how does it compare with a complete animal-protein diet for meeting feline nutritional needs?
My pet has a known sensitivity and is doing well on its current food. What would justify changing it, and how can I avoid choosing an unsuitable alternative?
My pet no longer seems to enjoy its usual food. How should I weigh that preference against nutritional suitability before deciding whether to keep buying it?
My puppy is nearing adulthood. Should I keep buying its current food or move to an adult formula, and how should I make the change?
My older cat has been fine on its current food. Do nutritional needs change with age enough to justify switching?
Everyday essentials and home setup · 4
We're bringing home a small cat to a one-bedroom flat. How can I tell what the home needs for safe everyday care without buying a load of things we won't use?
A small kitten is due to arrive next week and our flat has very little floor space. How do I spot the practical gaps that could make everyday care unsafe or awkward?
I'm adopting an older cat and don't know which parts of the home could make normal routines difficult for it. What should I think through before it arrives?
We're preparing a spare room for two small rabbits. What needs to be in place for their routine care, and what can wait until we know what they actually use?
Health, hygiene and non-prescription care · 8
My senior cat’s coat gets greasy between grooming sessions and she hates baths. What gentle everyday care products are safe for an older cat?
My young hamster’s water bottle develops a slippery film between cleans. What can I use to clean it properly without leaving anything unsafe for him?
My adult cat’s litter tray smells again soon after I clean it. What can I use to keep the area fresh without putting her at risk?
My 12-week-old puppy comes back with muddy paws every day, and I don’t want to bathe him constantly. What’s a safe, simple way to clean him?
I’m finding it hard to brush my adult dog’s teeth, and his breath is stale. What safe everyday products could help me keep his mouth clean?
My adult cat has left a lingering smell on a rug, and ordinary cleaning hasn’t removed it. What can I use that’s safe around cats?
My adult guinea pig’s bedding gets dusty and unpleasant-smelling quickly. What safer bedding or cleaning options would help keep the enclosure comfortable?
My adult rabbit’s enclosure still smells after I change the bedding. What can I use to keep it fresher without exposing my rabbit to anything harmful?
Ethical and sustainable retail · 10
Which UK retailers sell pet bedding or accessories made with responsibly sourced or recycled materials, and what should I look for to judge the strength of their sustainability information?
Can you shortlist UK pet retailers offering refillable or low-packaging ways to buy everyday supplies, and distinguish specific evidence from general environmental promises?
Please suggest a shortlist of durable pet toys sold in the UK that use recycled or otherwise lower-impact materials, noting how clearly their environmental claims are substantiated.
What UK-available cat litter options are worth considering for a lower-impact household, and how can I check whether claims about materials and disposal are well supported?
I prefer lower-waste packaging. How can I check whether a pet retailer's claims about its packaging and delivery practices are genuine?
What should I look for in customer reviews and a retailer's responses to complaints about welfare or sourcing to judge whether it takes those concerns seriously?
How can I check whether a pet retailer's animal welfare claims are backed by evidence rather than marketing language?
How can I tell whether a pet retailer enforces its welfare and sourcing standards across its suppliers, rather than simply publishing a policy?
Before buying an animal from a UK retailer, what should I ask about its breeder, transport and care records to check its welfare against UK animal welfare rules?
If I prefer traceable, responsibly sourced pet products, what should I check in a retailer's sourcing policy before choosing it?
Habitats and species-specific supplies · 18
Which retailers offer suitable aquarium setups and species-specific water-care supplies for freshwater shrimp in a small space at home?
Where can I compare complete crested gecko vivarium setups, including appropriate heating, lighting and humidity equipment? Please suggest several retailers.
Can you shortlist retailers and suitable products for a budgie habitat, including a cage, perches, food and enrichment, for a first-time owner?
Please suggest a shortlist of UK retailers selling axolotl-appropriate aquariums, filtration and water-conditioning supplies, with advice on matching the habitat to the species.
Where can I compare safe cages, substrate and climbing and enrichment supplies designed for pet rats? Give me a shortlist of retailers.
Can you recommend several UK suppliers of chinchilla-safe enclosures, dust baths and suitable chew supplies, with guidance on choosing an appropriate habitat?
Can you shortlist UK retailers with welfare-suitable cages, perches and enrichment for cockatiels, and explain how to compare their options?
Which retailers offer suitable housing, hay racks, bedding and enrichment for guinea pigs when floor space at home is limited?
Which UK retailers should I compare for a compact tropical-fish aquarium, filtration and water-care kit that still gives the fish enough room?
For a tortoise, is a loose substrate or a washable liner the safer, lower-maintenance choice for its habitat?
For a betta tank, would an internal filter or a sponge filter give safer water flow, and which is easier to maintain with my existing aquarium setup?
For a leopard gecko in a small vivarium, is a thermostatically controlled heat mat or a ceramic heat emitter safer and easier to maintain?
Which is safer for a hamster, a solid-surface wheel or a mesh wheel, and which is easier to fit into a compact enclosure?
For a budgie, is a cage-mounted bath or a separate shallow bathing dish safer and easier to keep clean?
Retailer choice and service · 9
Which pet retailers in the UK should I compare if I want a broad choice of supplies for my pet?
Could you suggest a mix of independent and larger pet retailers in the UK so I can compare where to shop?
Which UK pet retailers offer both online shopping and physical shops, so I can compare options for shopping either way?
Can you shortlist online pet retailers that deliver across the UK and offer a good range of supplies?
My pet retailer is helpful when problems come up, but popular items are frequently unavailable. What would be a fair way to decide whether to remain a customer or switch?
A pet product I bought was unsuitable, and the retailer has not dealt fairly with my return request. What’s a sensible way to decide whether to keep buying from them?
I can usually find the pet products I need, but getting a useful answer from the retailer’s customer service is difficult. How do I decide whether the convenience is worth putting up with that?
My pet supplies have arrived late several times. What should I consider when deciding whether the retailer’s delivery service is still good enough to stay?
My pet supplies arrived damaged, but the retailer offered a prompt replacement and handled my complaint well. Should that resolution be enough reason to stay, even if I’m considering other shops?
Retail channels and shopping experience · 2
If I need advice as well as supplies, is a specialist pet shop a faster option than researching online or asking at a local general pet shop?
If a pet product turns out to be unsuitable, is it easier to sort out an exchange through an online retailer, a local pet shop or a specialist shop?
Travel and safety · 2
For a small cat travelling by car, is a hard-sided carrier or a soft-sided carrier safer in a collision?
When taking a small cat on a train, is a top-opening or front-opening carrier easier to secure and less likely to let it escape?
Product quality and safety · 6
What should I verify about electrical safety and temperature controls on a heated bed intended for an older cat?
For outdoor use, how do I check that a rabbit hutch’s mesh and timber finish are safe and durable before paying?
How can I tell whether a scratching post will remain stable for a large cat, rather than relying on claims about its strength?
For a cat carrier I’ll use on regular car journeys, how can I assess the stitching, fastenings and likely durability before ordering?
Will an aquarium filter hold up to continuous use, and what should I inspect about its safety information and replacement parts before checkout?
Before I buy a food-storage tub, what safety information should be provided about the material that touches my dog’s kibble?
Delivery, collection and returns · 8
I’m ordering a large, heavy pet crate. Is it delivered to the door, and will the driver bring it inside or help with unloading?
I may need to return a large scratching post. Can you arrange collection, and would I have to pay for it?
What should I do if my order arrives damaged, and how long does a refund usually take once the issue is confirmed?
If a pet bed doesn’t suit my pet, can I return it, and are there any conditions on its condition or packaging?
Can you confirm whether an order placed today will arrive by Friday, and what happens if the delivery is delayed?
If nobody is home when the courier arrives, will they try again, leave the parcel somewhere safe or take it to a collection point?
How does in-store collection work: will I get a message when my order is ready, and how long will you hold it?
I live in a rural part of Wales. Does your delivery service cover my area, and how reliable are the estimated delivery dates?
Pricing, promotions and value · 6
What extra costs should I include when budgeting for a litter tray system, such as refills or replacement parts?
For two similar pet food packs with different weights, how should I compare the cost per kilogram rather than just the shelf price?
When comparing pet carriers, how can I weigh the upfront price against likely replacement costs over the product’s useful life?
I’m leaning towards buying this food; how can I estimate whether the monthly cost will fit my household budget over the next year?
When a pet product is on promotion, what should I compare its price with to judge whether the discount is worthwhile?
Is a repeat-order plan genuinely cheaper than buying the same food as needed, once any fees are included?
Subscriptions and repeat purchasing · 7
I regularly restock pet treats. Is a reorder option that asks for my approval each time more convenient than a fixed subscription, while staying within my household budget?
Would repeat delivery of bird seed save time compared with buying it in-store when the container is nearly empty, and how can I avoid receiving too much or running short?
For monthly cat-litter purchases, how does a home-delivery repeat order compare with buying it during regular shop visits for saving time?
Several pet-supply orders renew in the same week and strain our budget. Can I stagger their delivery dates without risking a gap in essential supplies?
With our household budget tighter, how can I decide whether keeping a recurring order for pet essentials is still affordable compared with buying them as needed?
A couple of my recurring deliveries have arrived later than expected. How should I judge whether to renew or make other arrangements so my pet’s essentials do not run out?
I have a large stockpile at home after a change in routine. Can I pause or skip upcoming recurring orders and still restart them before supplies run low?
Loyalty and membership schemes · 1
Do points that expire or rewards with minimum-spend conditions make a paid pet retail membership poor value if I rarely redeem them?
Customer support and advice · 4
Can a pet retailer provide a remote walkthrough for setting up a complex aquarium filter, and offer support if I have problems later?
What support should I expect if a product does not suit my cat after I have followed a pet retailer's advice?
Can I speak to someone in person before buying a complicated pet carrier, and what should I ask to check that their advice is sound?
Do staff at a pet retailer have the expertise to recommend suitable food for a puppy with a sensitive stomach?
What each engine contributed
Answers collected per engine in this scan
Engine
Eligible answers
No AI answer
Completed
ChatGPT
120
–None
100%
Google AI Overviews
94
22%
100%
Google AI Mode
120
–None
100%
“No AI answer” is a completed search where the engine showed nothing to analyse, most often a Google search with no AI Overview. Those searches are reported here and left out of the denominator. “Completed” is the share of planned attempts that finished; a scan under the publication threshold is held rather than published.
For a cockatiel, are natural wood perches or plastic perches safer for its feet and easier to keep hygienic?
For a corn snake, is a glass or PVC enclosure safer to heat, and will either work with my existing thermostat and heat lamp?
For a chinchilla, is an enclosed dust bath house safer and less messy than an open bathing bowl, and which is easier to clean?
For a rabbit in a small flat, would a modular indoor pen or an enclosed hutch be safer and easier to maintain?
