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Amazon

amazon.co.ukPet Retail, United Kingdom

Measured 26 Oct 2026, published 26 Oct 2026.

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Visibility this week

11.1%No change shown: First published reading, so there is nothing to compare against yet.

Named in 37 of 334 eligible answers.

1st of 16new

First published reading, so there is nothing to compare against yet.

Named in 37 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

AmazonCategory average

0%5%10%15%20%26 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	Amazon	Category average	Rank
26 Oct 2026	11.1%	2.9%	1st

What the results show

The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

Amazon was named in 37 of 334 eligible AI answers to 120 pet retail questions in the scan of 26 Oct 2026: a visibility of 11.1%. It ranks 1st of 16 companies measured. This is its first published reading, so there is no change to show yet. The category average is 2.9%, so Amazon sits 8.2 pp above it.

By engine, Amazon is strongest on Google AI Overviews (19.1%, named in 18 of 94 answers) and weakest on ChatGPT (5.8%). It is above the category average on 3 of 3 engines. It is the most visible company on Google AI Overviews and Google AI Mode.

It appears in answers to 27 of 120 questions. Where it is absent, other measured companies are named instead, most often Pets at Home.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 7 of 120 answers · most visible: Pets at Home, 13.3%
Amazon: 5.8%
Category average: 3.2%

The questions

Which of the 120 questions the engines named Amazon for, and which they answered with other companies instead.

Where Amazon is named

Named in answers to 27 of 120 questions this week. Most often:

Several pet-supply orders renew in the same week and strain our budget. Can I stagger their delivery dates without risking a gap in essential supplies?
Subscriptions and repeat purchasingNamed in 3 of 3 answers · 3 of 3 engines
Can you shortlist retailers and suitable products for a budgie habitat, including a cage, perches, food and enrichment, for a first-time owner?
Habitats and species-specific supplies

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample · 37 answers named Amazon this week in total.

ChatGPTCaptured 26 Oct 2026, 16:36 UTC
“Can you shortlist retailers and suitable products for a budgie habitat, including a cage, perches, food and enrichment, for a first-time owner?”
… than choose the cheapest item in each category. 1\. Cage — prioritise flight space (Highest priority) Panana large flight cage ## £59.99 Listed via an Amazon UK marketplace seller. This is a candidate to inspect, not an automatic recommendation. Check the actual internal dimensions, horizontal flying space, safe bar spacing (about 1.2 cm or less is a sensible target), door security and coating quality. Prefer a roomy rectangular cage over a narrow, tall design. For two budgies, go larger still. [Find this cage](https://www.amazon.co.uk/s --- **2\. Perches — different shapes and …
Amazon namedHabitats and species-specific supplies
Also named: Pets at Home
Google AI OverviewsCaptured 26 Oct 2026, 16:36 UTC
“Which retailers offer a good choice of complete vegetarian foods for adult dogs?”
… dry and wet food options as well as eco-friendly supplements. Check out selections on Vegan Supermarket. - Amazon UK : A broad general marketplace carrying various plant-based and vegetarian adult dog food brands like Benevo and Yarrah with flexible bag sizes and subscription choices. Review listings on Amazon UK I can …
Amazon namedFood, nutrition and treats
Google AI ModeCaptured 26 Oct 2026, 16:36 UTC
“My 12-week-old puppy comes back with muddy paws every day, and I don’t want to bathe him constantly. What’s a safe, simple way to clean him?”
… rubbing. - Dog-Safe Wet Wipes : Use alcohol-free, fragrance-free puppy wipes (like those from Pets at HomePets at Home or Amazon UKAmazon UK for a quick wipe down before he steps onto your carpets. - Portable Paw Cleaner Cup : A gentle silicone bristle cup like the MudBuster on Amazon UKMudBuster on Amazon UK lets you add a little warm water, insert each muddy paw, twist gently, and dab dry. It’s a game-changer for …
Amazon namedHealth, hygiene and non-prescription care
Also named: Pets at Home
ChatGPTCaptured 26 Oct 2026, 16:36 UTC
“Which retailers offer suitable housing, hay racks, bedding and enrichment for guinea pigs when floor space at home is limited?”
… without taking up too much of the usable floor area. Hideouts · Tunnels · Comfort accessories Shop Little Hay Co --- 5\. Amazon UK Useful for comparing washable cage liners, hanging hay bags and compact tunnels in different sizes and price ranges. Check dimensions, materials and seller reviews carefully; not every item marketed for small animals is suitable for guinea pigs. Budget accessories · Bedding · Hay bags · Enrichment Shop Amazon UK These are suggested retailers to compare rather than a guarantee that every item is …
Amazon namedHabitats and species-specific supplies
Also named: Pets at Home
Google AI OverviewsCaptured 26 Oct 2026, 16:36 UTC
“What are some good complete dry food options for an adult indoor cat?”
… Nutrition Indoor with Chicken](https://api.dataforseo.com/cdn/i/10261634-2331-0066-0000-99f4372cc359:13) IAMS Advanced Nutrition Indoor with Chicken Amazon.co.uk& more 4.4(122)](https://www.google.com/search A complete and balanced daily dry food containing 89% animal protein, fresh chicken, omega-3 and omega-6 fatty acids for skin and coat health, plus tailored nutrition for weight management, hairballs, and litter odour control. Available via [Amazon.co.uk](https://www.amazon.co.uk/Iams-Vitality-Indoor-Fresh-Chicken/dp/B07H5RTXTY ONE Indoor (Turkey and Whole …
Amazon namedFood, nutrition and treats
Also named: Royal Canin, zooplus, Jollyes, Pet Supermarket
Google AI ModeCaptured 26 Oct 2026, 16:36 UTC
“I’m finding it hard to brush my adult dog’s teeth, and his breath is stale. What safe everyday products could help me keep his mouth clean?”
… Fresh Breath Water Additive](https://medicanimal.com/products/tropiclean-fresh-breath-water-additive or [NutriPaw Dental Formula Water Additive](https://www.amazon.co.uk/NutriPaw-Dental-Formula-Water-Additive/dp/B0BQ7H2QY7 mix right into your dog's drinking bowl. They use ingredients like natural green tea extracts or specialized enzymes to target the bacteria that cause bad breath and break down plaque as your dog drinks throughout the day.[[1]](https://www.google.com/search - Dental Powders: Meal-toppers such as [ProDen PlaqueOff …
Amazon namedHealth, hygiene and non-prescription care
ChatGPTCaptured 26 Oct 2026, 16:38 UTC
“What should I verify about electrical safety and temperature controls on a heated bed intended for an older cat?”
… simply says “pet safe.” www.gov.uk and Electrical Safety First's Ancol heated pet blanket recall are useful …
Amazon namedProduct quality and safety
ChatGPTCaptured 26 Oct 2026, 16:36 UTC
“What do owners say about the quality of food bowls recommended for kittens once those bowls are used by full-grown cats?”
The main takeaway from owner reviews is that a good kitten food bowl can continue to work well for a full-grown cat, but size, shape and long-term durability matter more than whether it was marketed for kittens. Owners generally favour wide, shallow bowls made of stainless steel or glazed ceramic. The most common complaints are bowls that turn out to be too small, ceramic that chips or breaks, and materials or coatings that become unpleasant to clean. [kittencoalition.org](https://kittencoalition.org/eat-drink-clean-selecting-food-and-water-bowls/ ## What owners report after using bowls …
Amazon not namedReviews and recommendations
Also named: zooplus
Google AI OverviewsCaptured 26 Oct 2026, 16:36 UTC
“Where can I compare safe cages, substrate and climbing and enrichment supplies designed for pet rats? Give me a shortlist of retailers.”
When sourcing equipment for pet rats, you need to balance distinct needs: spacious, narrow-barred cages to prevent escapes, low-dust absorbent substrates to protect their sensitive respiratory systems, and highly durable climbing and foraging enrichment.[[1]](https://mischiefmade.co.uk/products/enrichment-set-a-worth-over)[[2]](https://www.google.com/search following UK-accessible retailers specialize in rat-safe supplies: ### 1. Specialist Independent Retailers (Best for Food, Enrichment & Deep Substrate) - RatRations : Widely considered the gold standard by the UK rat …
Amazon not namedHabitats and species-specific supplies
Also named: Jollyes
Google AI ModeCaptured 26 Oct 2026, 16:36 UTC
“Which retailers offer a good choice of complete vegetarian foods for adult dogs?”
When looking for complete, nutritionally balanced vegetarian or vegan foods for adult dogs in the UK, specialty online pet stores and ethical retailers offer the widest and most reliable selections. Specialist online stockists and select mainstream platforms carry established, vet-approved complete plant-based brands (such as V-dog, Benevo, Yarrah, and Hownd): - V-dog Traditional Flakes stock the most extensive variety of complete …
Amazon not namedFood, nutrition and treats
Also named: zooplus
- google.com

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

10 of the 37 answers naming Amazon linked to its own website (27%). A citation is a link in the answer; it is recorded where the engine showed one.

google.com16
amazon.co.ukown site10
facebook.com

Track this company

Get Amazon’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

Amazon is the most visible of the 16 companies measured in pet retail this scan, 1.8 pp ahead of Pets at Home (9.3%).

Competitors measured against the same questions, with Amazon in position
#	Company	Visibility	Change
1	AmazonThis company	11.1%, 37 of 334 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	Pets at Home

Vantage | Amazon in pet retail, 1st of 16, UK | Tilio