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Pet Supermarket

pet-supermarket.co.ukPet Retail, United Kingdom

Measured 26 Oct 2026, published 26 Oct 2026.

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Visibility this week

1.2%No change shown: First published reading, so there is nothing to compare against yet.

Named in 4 of 334 eligible answers.

10th of 16new

First published reading, so there is nothing to compare against yet.

Named in 4 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

Pet SupermarketCategory average

0%1%2%3%4%26 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	Pet Supermarket	Category average	Rank
26 Oct 2026	1.2%	2.9%	10th

What the results show

The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

Pet Supermarket was named in 4 of 334 eligible AI answers to 120 pet retail questions in the scan of 26 Oct 2026: a visibility of 1.2%. It ranks 10th of 16 companies measured. This is its first published reading, so there is no change to show yet. The category average is 2.9%, so Pet Supermarket sits 1.7 pp below it.

By engine, Pet Supermarket is strongest on Google AI Overviews (3.2%, named in 3 of 94 answers) and weakest on ChatGPT (0.0%). It is above the category average on 1 of 3 engines.

It appears in answers to 3 of 120 questions. Where it is absent, other measured companies are named instead, most often Pets at Home.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 0 of 120 answers · most visible: Pets at Home, 13.3%
Pet Supermarket: 0.0%
Category average: 3.2%
Google AI Overviews

The questions

Which of the 120 questions the engines named Pet Supermarket for, and which they answered with other companies instead.

Where Pet Supermarket is named

Named in answers to 3 of 120 questions this week. Most often:

What are some good complete dry food options for an adult indoor cat?
Food, nutrition and treatsNamed in 2 of 3 answers · 2 of 3 engines
For my adult cat with a sensitive stomach, is complete wet food or dry food usually more suitable, and what are the main trade-offs?
Food, nutrition and treatsNamed in 1 of 3 answers · 1 of 3 engines

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample.

Google AI OverviewsCaptured 26 Oct 2026, 16:36 UTC
“What are some good complete dry food options for an adult indoor cat?”
… for indoor cats with sensitive digestions or common food intolerances.[[1]](https://www.telegraph.co.uk/recommended/home/pets/best-cat-food/)[[2]](https://medicanimal.com/blogs/pet-advice/cat-food-guide-wet-vs-dry-diet-advice-top-uk-picks Kitchen Crunchy Nibbles](https://www.google.com/search A natural, ethical UK brand offering high meat content formulas free from meat meals or artificial fillers, enriched with botanical herbs and natural …
Pet Supermarket namedFood, nutrition and treats
Also named: Royal Canin, zooplus, Amazon, Jollyes
Google AI ModeCaptured 26 Oct 2026, 16:36 UTC
“What are some good complete dry food options for an adult indoor cat?”
… Vitality Indoor with Fresh Chicken](https://api.dataforseo.com/cdn/i/10261634-2331-0066-0000-c136bf955b61:13) IAMS for Vitality Indoor with Fresh Chicken Pet-Supermarket.co.uk& more 4.6(337)](https://www.google.com/search - Key Benefits: A complete and balanced recipe containing 89% animal protein (out of total protein). It features 14% less fat than standard adult recipes to help maintain a lean body weight for inactive indoor cats. It also includes a tailored prebiotic and beet pulp fiber blend for healthy digestion and hairball reduction. Available for home delivery via …
Pet Supermarket namedFood, nutrition and treats
Also named: Royal Canin, Amazon, zooplus
Google AI OverviewsCaptured 26 Oct 2026, 16:38 UTC
“For my adult cat with a sensitive stomach, is complete wet food or dry food usually more suitable, and what are the main trade-offs?”
… dpepper.com/blogs/news/wet-vs-dry-cat-food)[[3]](https://www.wellnesspetfood.com/blog/how-premium-wet-food-supports-your-cats-sensitive-stomach/)[[4]](https://medicanimal.com/blogs/pet-advice/cat-food-guide-wet-vs-dry-diet-advice-top-uk-picks) --- ### Main Trade-Offs Feature Complete Wet Food Complete Dry Food (Kibble) --- --- --- Hydration High (supports digestion, kidneys, and urinary health) Low (cats must actively drink more water, which many do not) Digestibility Often gentler on sensitive stomachs and easier to break down Higher in …
Pet Supermarket namedFood, nutrition and treats
Google AI OverviewsCaptured 26 Oct 2026, 16:38 UTC
“What support should I expect if a product does not suit my cat after I have followed a pet retailer's advice?”
… specifically following a staff member's recommendation and ask if they will offer an exchange, goodwill gesture, or manager's exception.[[1]](https://support.pet-supermarket.co.uk/i-accidentally-bought-the-wrong-product) 3. Gather evidence: Keep a record of the purchase, any packaging, and notes on what the staff member recommended. If you can share which retailer you bought it from , the type of product (e.g., food, harness, medical suit), and how long ago you purchased it, I can look up their exact policy and help you draft a response to customer service.
Pet Supermarket namedCustomer support and advice
Also named: Pets at Home
ChatGPTCaptured 26 Oct 2026, 16:36 UTC
“What do owners say about the quality of food bowls recommended for kittens once those bowls are used by full-grown cats?”
The main takeaway from owner reviews is that a good kitten food bowl can continue to work well for a full-grown cat, but size, shape and long-term durability matter more than whether it was marketed for kittens. Owners generally favour wide, shallow bowls made of stainless steel or glazed ceramic. The most common complaints are bowls that turn out to be too small, ceramic that chips or breaks, and materials or coatings that become unpleasant to clean. [kittencoalition.org](https://kittencoalition.org/eat-drink-clean-selecting-food-and-water-bowls/ ## What owners report after using bowls …
Pet Supermarket not namedReviews and recommendations
Also named: zooplus
Google AI OverviewsCaptured 26 Oct 2026, 16:36 UTC
“Which retailers offer a good choice of complete vegetarian foods for adult dogs?”
Several UK-based specialty and online retailers offer a wide selection of complete vegetarian and plant-based foods for adult dogs: - VeggiePets.com : A dedicated online pet store offering a large range of complete vegan and vegetarian dry foods, wet foods, and treats from brands like Benevo and Yarrah. Browse options on VeggiePets.com. - Bitiba : An online pet supplies retailer that stocks complete vegetarian and vegan wet and dry dog food options, including brands like Lukullus, Yarrah, and Green Petfood (such as VeggieDog). Explore choices …
Pet Supermarket not namedFood, nutrition and treats
Also named: Amazon
Google AI ModeCaptured 26 Oct 2026, 16:36 UTC
“My 12-week-old puppy comes back with muddy paws every day, and I don’t want to bathe him constantly. What’s a safe, simple way to clean him?”
Cleaning a 12-week-old puppy's paws without a full bath is totally doable and much better for their sensitive skin. At this age, you want to keep things quick, gentle, and positive so they get used to foot-handling. - Damp Microfibre Cloth or Towel : Keep a warm, damp cloth or microfibre towel by the door. Microfibre is brilliant at trapping mud and dirt without needing harsh rubbing. - Dog-Safe Wet Wipes : Use alcohol-free, fragrance-free puppy wipes (like those from Pets at HomePets at Home or Amazon UK[Amazon …
Pet Supermarket not namedHealth, hygiene and non-prescription care
Also named: Pets at Home, Amazon
ChatGPTCaptured 26 Oct 2026, 16:36 UTC
“Which grooming brushes do owners of senior dogs recommend for regular coat care, and do their reviews indicate lasting quality?”
For senior dogs, the best grooming brush is usually one that removes loose hair without pulling on the skin, irritating sensitive areas, or making grooming sessions uncomfortable. Owners' reviews are especially useful when they describe how a brush holds up after months or years of regular use, rather than just how well it works when new. I'd compare brushes on four things: gentleness, effectiveness on the dog's coat, ease of cleaning, and long-term durability. It's also important to match the brush to the coat type: a short-haired senior Labrador needs something different from a …
Pet Supermarket not namedReviews and recommendations
Also named: zooplus
Google AI OverviewsCaptured 26 Oct 2026, 16:36 UTC
“Please suggest a shortlist of durable pet toys sold in the UK that use recycled or otherwise lower-impact materials, noting how clearly their environmental claims are substantiated.”
When shopping for eco-friendly pet toys in the UK, navigating green claims requires caution. Under the UK's Green Claims Code, [environmental claims must be truthful, clear, and fully substantiated](https://www.youtube.com/watch shortlist below highlights durable pet toys widely available in the UK, categorised by material type and evaluated for how transparently their green claims are backed up. ### Recycled Heavy-Duty Textiles & Plastics These options focus on giving post-consumer waste a second life, typically using recycled PET plastic bottles to create dense, chew-resistant …
Pet Supermarket not namedEthical and sustainable retail
Also named: Amazon
Google AI ModeCaptured 26 Oct 2026, 16:36 UTC
“I’m finding it hard to brush my adult dog’s teeth, and his breath is stale. What safe everyday products could help me keep his mouth clean?”
Brushing an adult dog’s teeth can feel like a wrestling match, so you are definitely not alone in finding it a struggle. Fortunately, there are several effective, low-stress products designed to reduce plaque, manage tartar, and freshen stale breath without a toothbrush. When choosing everyday alternatives, look for products carrying the Veterinary Oral Health Council (VOHC) Seal of Acceptance , which means they have been scientifically proven to reduce plaque or tartar.[[1]](https://vohc.org/accepted-products/)[[2]](https://www.google.com/search …
Pet Supermarket not namedHealth, hygiene and non-prescription care
Also named: Amazon

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

1 of the 4 answers naming Pet Supermarket linked to its own website (25%). A citation is a link in the answer; it is recorded where the engine showed one.

api.dataforseo.com2
google.com2
medicanimal.com

Track this company

Get Pet Supermarket’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

Against the 15 other companies measured, Pet Supermarket ranks 10th. Amazon is the most visible at 11.1%, 9.9 pp ahead. Pets Corner (1.5%) sits just above it and Sainsbury’s (0.6%) just below.

Competitors measured against the same questions, with Pet Supermarket in position
#	Company	Visibility	Change
1	Amazon	11.1%, 37 of 334 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	Pets at Home

Vantage | Pet Supermarket in pet retail, 10th of 16, UK | Tilio