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Asda
asda.com·Supermarkets, United Kingdom
Measured 26 Oct 2026, published 26 Oct 2026. Measured against the same 124 buyer questions, on the same engines, in the same scan as every other company in supermarkets. Visibility is the share of eligible answers that named the company.
38.1%–No change shown: First published reading, so there is nothing to compare against yet.
Named in 137 of 360 eligible answers.
3rd of 14new
First published reading, so there is nothing to compare against yet.
Named in 137 eligible answers this week
Change over time
One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.
Asda visibility by published scan, against the category average
AsdaCategory average
0%12.5%25%37.5%50%26 Oct 2026
One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.
View 1 scan as a table
Measured
Asda
Category average
Rank
26 Oct 2026
38.1%
18.4%
3rd
What the results show
The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.
Asda was named in 137 of 360 eligible AI answers to 124 supermarkets questions in the scan of 26 Oct 2026: a visibility of 38.1%. It ranks 3rd of 14 companies measured. This is its first published reading, so there is no change to show yet. The category average is 18.4%, so Asda sits 19.7 pp above it.
By engine, Asda is strongest on ChatGPT (42.7%, named in 53 of 124 answers) and weakest on Google AI Overviews (32.1%). It is above the category average on 3 of 3 engines.
It appears in answers to 75 of 124 questions. Where it is absent, other measured companies are named instead, most often Aldi.
By engine
Each engine was asked the same questions. The company against the category average on each engine, on one scale.
Asda's visibility on each of 3 engines, against the category average on that engine: from 32.1% to 42.7%.
ChatGPT
Named in 53 of 124 answers · most visible: Tesco, 54.8%
Asda: 42.7%
Category average: 20.8%
Google AI Overviews
The questions
Which of the 124 questions the engines named Asda for, and which they answered with other companies instead.
Where Asda is named
Named in answers to 75 of 124 questions this week. Most often:
Which UK supermarkets offer convenient ways to pay in store or online, and what options are worth comparing?
Payments and digital servicesNamed in 3 of 3 answers · 3 of 3 engines
Which supermarket loyalty schemes are better value if I do not want to rely on a smartphone, and what offer conditions should I check?
Loyalty schemes and promotions
Recorded answers
A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.
Showing 10 of 10 recorded answers in this sample · 137 answers named Asda this week in total.
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… Which supermarket do you prefer? For example, Tesco, Sainsbury’s, Asda, Morrisons, Aldi, Lidl or Waitrose. I can look into its product range and how much the selection varies between stores.
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… - Discounter vs. Conventional Chains: Conventional chains (like Tesco, Sainsbury's, or Asda) scale their range drastically based on square footage. In contrast, hard discounters (like Aldi and Lidl) keep a much smaller, tightly curated product count with consistent layouts across almost all locations.[[1]](https://www.thegrocer.co.uk/news/which-target-is-the-best/102008.article)[[2]](https://www.facebook.com/groups/dullmensclub/posts/1383976215592249/) - Stock Availability: UK grocery research shows that shoppers frequently encounter missing items or out-of-stock products on …
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… on a few key structural differences: - Store Format and Size: Large hypermarkets and main superstores (like a Tesco Extra, Sainsbury's Superstore , or Asda Supercentre ) carry anywhere from 30,000 to over 40,000 product lines. In contrast, smaller convenience or "Local/Express" formats typically stock a much narrower range—often restricted to 2,000 to 3,000 core items, frequently omitting budget lines , specialist free-from products, or homeware.[[1]](https://www.which.co.uk/policy-and-insight/article/just-the-basics-assessing-the-availability-of-supermarket-budget-ranges-aDhV34z45mJc) …
“Why does my grocery order keep arriving much later than the delivery time I was given?”
… wrong. 3. Request a delivery-charge refund. UK supermarkets may refund delivery fees when an order arrives outside the agreed slot. Policies vary, but Asda and Tesco have addressed late-delivery complaints this way. [news.sky.com](https://news.sky.com/story/what-is-each-supermarkets-policy-if-your-delivery-is-late-13472802 4. Ask for a more reliable slot. If your current slot repeatedly runs late, ask whether an earlier slot or a different delivery day would be more dependable. You can also read the [UK government's Consumer Rights Act …
Asda namedOnline shopping, delivery and collection
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?”
… and get out incredibly fast. Smaller parking lots can get congested; limited premium or niche branded items. The Big Four (Mainstream) Tesco, Asda, Sainsbury's, Morrisons Large "all-in-one" stock-ups Huge, accessible parking lots and tech like "Scan as You Shop" to skip checkout lines. Massive store footprints mean physically walking the store takes longer. The Mid-Size & Premium Co-op, Booths (North), Waitrose Quick top-ups or high-quality produce Often located on the edges of market towns or closer to rural corridors, saving deep drives into cities. High …
“How can I check whether my usual supermarket has a particular product in stock at my local store, and how reliable is that information?”
… come with a few built-in blind spots. ### How to Check Supermarket Stock 1. Supermarket Apps & Websites: Major chains (such as Tesco, Sainsbury's, Asda, and Morrisons) allow you to set your specific local branch as your "preferred store." You can then search for an item directly on their app or website, and it will usually display an estimated availability status for that exact location. 2. Click & Collect / Delivery Slots: Simulating a Click & Collect order for your local store is often the most accurate digital workaround. Adding items to a collection basket forces the system to …
“I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?”
… combining groceries with other errands. Compare a larger store with a nearer Express or smaller supermarket, as their range and prices can differ. --- 3\. Asda — worth checking for a full trolley Particularly worth comparing if you buy lots of groceries, branded goods and household essentials. In Which?'s September 2026 smaller-basket comparison, Asda was more expensive than Aldi and Lidl, but it can be competitive for a wider range of products. [www.which.co.uk](https://www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison-aPpYp9j1MFin --- **4\. Sainsbury's and …
“I hate seeing good food thrown away after I shop. What can I do to feel more confident that my supermarket is dealing with surplus food responsibly?”
It’s completely understandable to feel frustrated when perfectly good food gets thrown away. The good news is that you don’t have to rely on guesswork or a supermarket’s sustainability slogans to judge whether it’s handling surplus food responsibly. The most useful thing to look for is evidence that edible food is being redistributed to people first, rather than being thrown away, with composting or other recovery methods used for food that genuinely can’t be eaten. Here’s how you can check what your supermarket is doing and feel more confident about your shopping choices. ## 1\. Check …
Asda not namedSustainability and ethical practices
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“How can I check whether my usual supermarket has a particular product in stock at my local store, and how reliable is that information?”
You can check supermarket stock online or via official apps , though availability is typically given as a live estimate rather than a real-time guarantee.[[1]](https://stockchecker.sainsburys.co.uk/)[[2]](https://help.sainsburys.co.uk/help/ordering/store-stock-checker)[[3]](https://www.tesco.com/help/pages/in-store-faqs/checking-product-availability/availability-of-products) ### How to Check Stock by Supermarket - Sainsbury's : Use the online Sainsbury's Store Stock Checker or the Help Centre header bar by entering your postcode and product …
“What should I do if items are missing from my grocery order and I can't get anyone to respond?”
When you are missing items from a grocery delivery and customer support is ghosting you, it is frustrating—especially when you need those ingredients for meals today. Under the Consumer Rights Act 2015, the retailer is legally responsible for delivering everything you paid for.[[1]](https://www.citizensadvice.org.uk/consumer/somethings-gone-wrong-with-a-purchase/if-something-you-ordered-hasnt-been-delivered/) Here is a step-by-step game plan to get your money …
Asda not namedOnline shopping, delivery and collection
Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.
Sources and citations
Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.
30 of the 137 answers naming Asda linked to its own website (22%). A citation is a link in the answer; it is recorded where the engine showed one.
which.co.uk45
tesco.com40
facebook.com
Track this company
Get Asda’s visibility, rank and change by email each week it is measured.
Category average
18.4% · +19.7 pp
Most visible
Tesco · 53.1%
Answers citing its site
30
Named in 36 of 112 answers · most visible: Tesco, 49.1%
Asda: 32.1%
Category average: 17.5%
Google AI Mode
Named in 48 of 124 answers · most visible: Tesco, 54.8%
Asda: 38.7%
Category average: 16.9%
Asda Category average on that engine
Measured against the same questions
The most visible companies in the industry and the companies either side of this one, this week.
Against the 13 other companies measured, Asda ranks 3rd. Tesco is the most visible at 53.1%, 15.0 pp ahead. Sainsbury's (45.0%) sits just above it and Morrisons (31.9%) just below.
Competitors measured against the same questions, with Asda in position
I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?
Convenience, location and opening hoursNamed in 3 of 3 answers · 3 of 3 engines
Which supermarkets in the UK are worth considering for accessible store layouts, clear signage and facilities that make shopping easier for people with different access needs?
In-store experience and accessibilityNamed in 3 of 3 answers · 3 of 3 engines
I prefer shopping in store but would like to order bulky groceries online when I’m short on time. Which UK supermarkets offer a useful mix of in-store shopping, delivery and collection?
Online shopping, delivery and collectionNamed in 3 of 3 answers · 3 of 3 engines
Compare online shopping at large supermarkets and discount supermarkets for halal and vegan products. How clear are their filters, product details and substitution terms?
Dietary, allergy and specialist needsNamed in 3 of 3 answers · 3 of 3 engines
Please suggest supermarkets with a wide range of food, cleaning products and toiletries, so I can avoid shopping at several different places.
Product range and availabilityNamed in 3 of 3 answers · 3 of 3 engines
Can you shortlist UK supermarkets with a broad range of own-label and branded products, from budget basics to premium choices?
Own-label and branded productsNamed in 3 of 3 answers · 3 of 3 engines
If an online order is late or missing items, how reliably does my preferred supermarket put things right?
Customer service and resolving problemsNamed in 3 of 3 answers · 3 of 3 engines
My grocery delivery is much later than the time I was given. What can I do, and who should I contact?
Customer service and resolving problemsNamed in 3 of 3 answers · 3 of 3 engines
Where others are named instead
Questions this week where Asda was not named and other measured companies were.
Which supermarket chains or local store formats should I consider for quick grocery shops near home in a suburban area?
Answers citing each domain, across the answers that named Asda. One answer can cite several domains.
Reading this profile
Google AI Overviews showed no AI answer for 9.7% of completed searches; those searches are not in the denominator.
Why a company is named or absent is a hypothesis until the recorded answers show otherwise. Weak coverage of a buying question, a third-party source that names competitors, or an unclear description of the business are places to look, not conclusions.
45.0%, 162 of 360 eligible answers
–No change shown: First published reading, so there is nothing to compare against yet.
3
AsdaThis company
38.1%, 137 of 360 eligible answers
–No change shown: First published reading, so there is nothing to compare against yet.
How do supermarket own-label and other branded lactose-free products compare on range, ingredient labelling and the clarity of any special offer terms?
If a cheaper supermarket is further away, how should I weigh the savings against travel costs before deciding whether to stay where I shop?
Prices, affordability and valueNamed: Lidl (2), Aldi (2)
How do I compare the real value of two supermarket loyalty schemes when one offers discounts only after a minimum spend and the other has member-only prices?
