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Aldi

aldi.co.ukSupermarkets, United Kingdom

Measured 26 Oct 2026, published 26 Oct 2026.

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Visibility this week

27.5%No change shown: First published reading, so there is nothing to compare against yet.

Named in 99 of 360 eligible answers.

5th of 14new

First published reading, so there is nothing to compare against yet.

Named in 99 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

AldiCategory average

0%7.5%15%22.5%30%26 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	Aldi	Category average	Rank
26 Oct 2026	27.5%	18.4%	5th

What the results show

The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

Aldi was named in 99 of 360 eligible AI answers to 124 supermarkets questions in the scan of 26 Oct 2026: a visibility of 27.5%. It ranks 5th of 14 companies measured. This is its first published reading, so there is no change to show yet. The category average is 18.4%, so Aldi sits 9.1 pp above it.

By engine, Aldi is strongest on Google AI Overviews (32.1%, named in 36 of 112 answers) and weakest on Google AI Mode (20.2%). It is above the category average on 3 of 3 engines.

It appears in answers to 54 of 124 questions. Where it is absent, other measured companies are named instead, most often Tesco.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 38 of 124 answers · most visible: Tesco, 54.8%
Aldi: 30.6%
Category average: 20.8%
Google AI Overviews

The questions

Which of the 124 questions the engines named Aldi for, and which they answered with other companies instead.

Where Aldi is named

Named in answers to 54 of 124 questions this week. Most often:

I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?
Convenience, location and opening hoursNamed in 3 of 3 answers · 3 of 3 engines
Which supermarket chains or local store formats should I consider for quick grocery shops near home in a suburban area?
Convenience, location and opening hours

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample · 99 answers named Aldi this week in total.

ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… Which supermarket do you prefer? For example, Tesco, Sainsbury’s, Asda, Morrisons, Aldi, Lidl or Waitrose. I can look into its product range and how much the selection varies between stores.
Aldi namedProduct range and availability
Also named: Tesco, Asda, Morrisons, Lidl, Waitrose
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… Chains: Conventional chains (like Tesco, Sainsbury's, or Asda) scale their range drastically based on square footage. In contrast, hard discounters (like Aldi and Lidl) keep a much smaller, tightly curated product count with consistent layouts across almost all locations.[[1]](https://www.thegrocer.co.uk/news/which-target-is-the-best/102008.article)[[2]](https://www.facebook.com/groups/dullmensclub/posts/1383976215592249/) - Stock Availability:** UK grocery research shows that shoppers frequently encounter missing items or out-of-stock products on shelves (averaging around 18% in-store …
Aldi namedProduct range and availability
Also named: Tesco, Sainsbury's, Asda, Lidl
Google AI ModeCaptured 26 Oct 2026, 15:00 UTC
“I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?”
… the main supermarket formats helps identify which option minimizes time spent walking across massive car parks or navigating hyper-large hypermarkets: - Aldi / Lidl (Compact Superstores) - Access & Parking: Usually located on arterial roads or edge-of-town sites with dedicated, ground-level, free surface car parks. Parking spaces are normally right outside the entrance. - Trip Efficiency: High. The smaller footprint means you can get in, grab essentials, and check out fast. However, queue times at the tills can spike during peak hours, and product choice is fixed. - **Tesco …
Aldi namedConvenience, location and opening hours
Also named: Lidl, Tesco, Morrisons, Asda
- google.com
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“I hate seeing good food thrown away after I shop. What can I do to feel more confident that my supermarket is dealing with surplus food responsibly?”
… corporate.sainsburys.co.uk/ [www.aldi.co.uk](https://www.aldi.co.uk/corporate/corporate-responsibility/greener/food-waste - Tesco is among the retailers whose surplus food is made available to charities through FareShare's Felix Go service. [See how …
Aldi namedSustainability and ethical practices
Also named: Sainsbury's
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“How can I check whether my usual supermarket has a particular product in stock at my local store, and how reliable is that information?”
… up product availability across local stores.[[1]](https://www.tesco.com/help/pages/in-store-faqs/checking-product-availability/availability-of-products) - Aldi : Check the Aldi Product Detail page , though customer service and individual stores often cannot confirm real-time stock levels or deliveries for fast-selling items.[[1]](https://www.reddit.com/r/britishproblems/comments/1cj4goj/supermarket_that_doesnt_have_system_to_check/)[[2]](https://www.aldi.co.uk/tools/features/product-detail) - Lidl : Check promotional or …
Aldi namedProduct range and availability
Also named: Sainsbury's, Tesco, Lidl
Google AI ModeCaptured 26 Oct 2026, 15:00 UTC
“Can you shortlist UK supermarkets where I can buy fresh food, cupboard staples and common household items in one place?”
… - Aldi : A highly popular budget-friendly option that carries efficient selections of fresh meat, fruit and veg, daily pantry staples, and core household cleaning items. Find a local shop via the Aldi Store Finder.[[1]](https://yougov.com/en-gb/ratings/supermarket-chains)[[2]](https://www.grocerytradenews.com/10-uk-supermarkets-by-revenue-2026/) - Morrisons : Noted for strong in-store market street fresh food counters alongside ample center-aisle grocery staples and comprehensive household cleaning and toiletry selections. Search for nearby …
Aldi namedProduct range and availability
Also named: Tesco, Sainsbury's, Asda, Morrisons
- yougov.com
- grocerytradenews.com
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?”
… and how easy it is to get in and out. ## Supermarket options worth comparing Assuming you're in the UK, these are the main options I'd shortlist. 1\. Aldi and Lidl — best for value Worth comparing first if you want a reasonably priced weekly shop without travelling to a premium supermarket. Their ranges are more limited than those of full-line supermarkets, so you may need a second stop for particular products. Price evidence: Aldi and Lidl were the two cheapest in Which?'s September 2026 comparison of 93 groceries. …
Aldi namedConvenience, location and opening hours
Also named: Lidl, Tesco, Asda, Sainsbury's, Morrisons
- which.co.uk
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Why does my grocery order keep arriving much later than the delivery time I was given?”
If your grocery order keeps arriving much later than the promised delivery time, the most likely explanation is that the supermarket's delivery schedule is too optimistic for what its drivers and fulfilment system can actually manage that day. If it happens repeatedly, rather than just once, it may point to a recurring problem with how your local store schedules deliveries or plans its routes. I looked into the reasons UK supermarkets give for late deliveries and what you can do about it. ## Why your groceries may keep arriving late 1\. Earlier deliveries run late Drivers often have …
Aldi not namedOnline shopping, delivery and collection
Also named: Tesco, Asda, Sainsbury's
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“Why does my grocery order keep arriving much later than the delivery time I was given?”
Grocery orders arrive late because of store delays, a shortage of drivers, or sudden traffic and weather problems.[[1]](https://www.facebook.com/groups/166464424045273/posts/1811412139550485/)[[2]](https://www.facebook.com/groups/learntoqpon/posts/929304789568206/)[[3]](https://help.uber.com/en-GB/ubereats/stores/article/my-order-took-longer-than-expected ### Common Causes for Grocery Delivery Delays - Store Backlogs: Employees in the store may take longer to pick and pack your items if the store is very busy or …
Aldi not namedOnline shopping, delivery and collection
Also named: Uber Eats UK Limited, Tesco, Sainsbury's
Google AI ModeCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
The choice and availability of products can vary a huge amount between different branches of the same supermarket chain. The range of stock typically depends on a few key structural differences: - Store Format and Size: Large hypermarkets and main superstores (like a Tesco Extra, Sainsbury's Superstore , or Asda Supercentre ) carry anywhere from 30,000 to over 40,000 product lines. In contrast, smaller convenience or "Local/Express" formats typically stock a much narrower range—often restricted to 2,000 to 3,000 core items, frequently omitting budget lines , specialist free-from …
Aldi not namedProduct range and availability
Also named: Tesco, Sainsbury's, Asda
- which.co.uk

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

11 of the 99 answers naming Aldi linked to its own website (11%). A citation is a link in the answer; it is recorded where the engine showed one.

which.co.uk28
facebook.com25
tesco.com

Track this company

Get Aldi’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

Against the 13 other companies measured, Aldi ranks 5th. Tesco is the most visible at 53.1%, 25.6 pp ahead. Morrisons (31.9%) sits just above it and Lidl (24.2%) just below.

Competitors measured against the same questions, with Aldi in position
#	Company	Visibility	Change
1	Tesco	53.1%, 191 of 360 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	Sainsbury's

Vantage | Aldi in supermarkets, 5th of 14, UK | Tilio