Track the questions your buyers ask and see where competitors are winning attention.
02
Act on what matters
Strengthen your content, technical foundations and presence on the sites AI answers draw on.
03
Improve month by month
Review what changed and agree the next priorities around your commercial goals.
Vantage is independent of Tilio’s client work. No company can pay to be included or moved, and a listing does not mean a company is a Tilio client.
Lidl
lidl.co.uk·Supermarkets, United Kingdom
Measured 26 Oct 2026, published 26 Oct 2026. Measured against the same 124 buyer questions, on the same engines, in the same scan as every other company in supermarkets. Visibility is the share of eligible answers that named the company.
24.2%–No change shown: First published reading, so there is nothing to compare against yet.
Named in 87 of 360 eligible answers.
6th of 14new
First published reading, so there is nothing to compare against yet.
Named in 87 eligible answers this week
Change over time
One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.
Lidl visibility by published scan, against the category average
LidlCategory average
0%7.5%15%22.5%30%26 Oct 2026
One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.
View 1 scan as a table
Measured
Lidl
Category average
Rank
26 Oct 2026
24.2%
18.4%
6th
What the results show
The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.
Lidl was named in 87 of 360 eligible AI answers to 124 supermarkets questions in the scan of 26 Oct 2026: a visibility of 24.2%. It ranks 6th of 14 companies measured. This is its first published reading, so there is no change to show yet. The category average is 18.4%, so Lidl sits 5.8 pp above it.
By engine, Lidl is strongest on ChatGPT (28.2%, named in 35 of 124 answers) and weakest on Google AI Mode (18.5%). It is above the category average on 3 of 3 engines.
It appears in answers to 50 of 124 questions. Where it is absent, other measured companies are named instead, most often Tesco.
By engine
Each engine was asked the same questions. The company against the category average on each engine, on one scale.
Lidl's visibility on each of 3 engines, against the category average on that engine: from 18.5% to 28.2%.
ChatGPT
Named in 35 of 124 answers · most visible: Tesco, 54.8%
Lidl: 28.2%
Category average: 20.8%
Google AI Overviews
The questions
Which of the 124 questions the engines named Lidl for, and which they answered with other companies instead.
Where Lidl is named
Named in answers to 50 of 124 questions this week. Most often:
Which UK supermarkets offer convenient ways to pay in store or online, and what options are worth comparing?
Payments and digital servicesNamed in 3 of 3 answers · 3 of 3 engines
Which supermarket loyalty schemes are better value if I do not want to rely on a smartphone, and what offer conditions should I check?
Loyalty schemes and promotions
Recorded answers
A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.
Showing 10 of 10 recorded answers in this sample · 87 answers named Lidl this week in total.
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… Which supermarket do you prefer? For example, Tesco, Sainsbury’s, Asda, Morrisons, Aldi, Lidl or Waitrose. I can look into its product range and how much the selection varies between stores.
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… Conventional chains (like Tesco, Sainsbury's, or Asda) scale their range drastically based on square footage. In contrast, hard discounters (like Aldi and Lidl) keep a much smaller, tightly curated product count with consistent layouts across almost all locations.[[1]](https://www.thegrocer.co.uk/news/which-target-is-the-best/102008.article)[[2]](https://www.facebook.com/groups/dullmensclub/posts/1383976215592249/) - Stock Availability: UK grocery research shows that shoppers frequently encounter missing items or out-of-stock products on shelves (averaging around 18% in-store and …
“I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?”
… main supermarket formats helps identify which option minimizes time spent walking across massive car parks or navigating hyper-large hypermarkets: - Aldi / Lidl (Compact Superstores) - Access & Parking: Usually located on arterial roads or edge-of-town sites with dedicated, ground-level, free surface car parks. Parking spaces are normally right outside the entrance. - Trip Efficiency: High. The smaller footprint means you can get in, grab essentials, and check out fast. However, queue times at the tills can spike during peak hours, and product choice is fixed. - **Tesco Superstore …
“I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?”
… how easy it is to get in and out. ## Supermarket options worth comparing Assuming you're in the UK, these are the main options I'd shortlist. 1\. Aldi and Lidl — best for value Worth comparing first if you want a reasonably priced weekly shop without travelling to a premium supermarket. Their ranges are more limited than those of full-line supermarkets, so you may need a second stop for particular products. Price evidence: Aldi and Lidl were the two cheapest in Which?'s September 2026 comparison of 93 groceries. …
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“How can I check whether my usual supermarket has a particular product in stock at my local store, and how reliable is that information?”
… - Lidl : Check promotional or "Middle of Lidl" items directly on Lidl UK underneath the product price.[[1]](https://customer.care.lidl.co.uk/SelfServiceUK/s/article/Can-I-see-what-stores-have-stock-of-promotions-1562147693608) --- ### How Reliable is the Information? - Approximate Indicators Only : Online checkers reflect centralized inventory databases or min/max shelf allocation systems, meaning they show what should be on the shelf rather than what …
“How can I tell if rising prices at my regular supermarket mean it’s time to move my shop elsewhere?”
… feeling at the checkout. - Compare alternative local options: Check the apps or websites of competing nearby supermarkets (including discounters like Aldi or Lidl, or larger superstores) for those exact same staple items. If the price gap on your core basket totals£1 0 to£1 5 a week, the switch is likely worth the effort. - Factor in hidden costs: A cheaper supermarket is only cheaper if you don't spend the savings on extra fuel, parking, or impulse buys. Calculate whether a farther trip eats into the financial benefit of the lower shelf prices. - Test a split shop: Before fully migrating …
“The same ingredients I need are regularly missing from my local supermarket. What could be causing this?”
… to you I can investigate the likely cause more specifically if you tell me two things. 1\. Which supermarket do you use? Tesco Asda Morrisons Aldi or Lidl Sainsbury's Co-op Another supermarket --- 2\. What kinds of ingredients keep disappearing? Fresh vegetables and herbs Meat, fish or dairy Tinned or packaged ingredients Specialist or international ingredients A mixture of different ingredients How long has this been happening? Just the past few days Several weeks or months For a year or longer Do you notice it elsewhere? Mostly this branch Several branches of the same chain Multiple …
“I hate seeing good food thrown away after I shop. What can I do to feel more confident that my supermarket is dealing with surplus food responsibly?”
It’s completely understandable to feel frustrated when perfectly good food gets thrown away. The good news is that you don’t have to rely on guesswork or a supermarket’s sustainability slogans to judge whether it’s handling surplus food responsibly. The most useful thing to look for is evidence that edible food is being redistributed to people first, rather than being thrown away, with composting or other recovery methods used for food that genuinely can’t be eaten. Here’s how you can check what your supermarket is doing and feel more confident about your shopping choices. ## 1\. Check …
Lidl not namedSustainability and ethical practices
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“Why does my grocery order keep arriving much later than the delivery time I was given?”
Grocery orders arrive late because of store delays, a shortage of drivers, or sudden traffic and weather problems.[[1]](https://www.facebook.com/groups/166464424045273/posts/1811412139550485/)[[2]](https://www.facebook.com/groups/learntoqpon/posts/929304789568206/)[[3]](https://help.uber.com/en-GB/ubereats/stores/article/my-order-took-longer-than-expected ### Common Causes for Grocery Delivery Delays - Store Backlogs: Employees in the store may take longer to pick and pack your items if the store is very busy or …
Lidl not namedOnline shopping, delivery and collection
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
The choice and availability of products can vary a huge amount between different branches of the same supermarket chain. The range of stock typically depends on a few key structural differences: - Store Format and Size: Large hypermarkets and main superstores (like a Tesco Extra, Sainsbury's Superstore , or Asda Supercentre ) carry anywhere from 30,000 to over 40,000 product lines. In contrast, smaller convenience or "Local/Express" formats typically stock a much narrower range—often restricted to 2,000 to 3,000 core items, frequently omitting budget lines , specialist free-from …
Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.
Sources and citations
Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.
13 of the 87 answers naming Lidl linked to its own website (15%). A citation is a link in the answer; it is recorded where the engine showed one.
which.co.uk33
facebook.com20
tesco.com
Track this company
Get Lidl’s visibility, rank and change by email each week it is measured.
Category average
18.4% · +5.8 pp
Most visible
Tesco · 53.1%
Answers citing its site
13
Named in 29 of 112 answers · most visible: Tesco, 49.1%
Lidl: 25.9%
Category average: 17.5%
Google AI Mode
Named in 23 of 124 answers · most visible: Tesco, 54.8%
Lidl: 18.5%
Category average: 16.9%
Lidl Category average on that engine
Measured against the same questions
The most visible companies in the industry and the companies either side of this one, this week.
Against the 13 other companies measured, Lidl ranks 6th. Tesco is the most visible at 53.1%, 28.9 pp ahead. Aldi (27.5%) sits just above it and Waitrose (23.6%) just below.
Competitors measured against the same questions, with Lidl in position
Which UK supermarket loyalty schemes offer personalised discounts or member prices based on what I buy, and what eligibility or minimum-spend rules should I compare?
Loyalty schemes and promotionsNamed in 3 of 3 answers · 3 of 3 engines
I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?
Convenience, location and opening hoursNamed in 3 of 3 answers · 3 of 3 engines
Which supermarket chains or local store formats should I consider for quick grocery shops near home in a suburban area?
Convenience, location and opening hoursNamed in 3 of 3 answers · 3 of 3 engines
Compare online shopping at large supermarkets and discount supermarkets for halal and vegan products. How clear are their filters, product details and substitution terms?
Dietary, allergy and specialist needsNamed in 3 of 3 answers · 3 of 3 engines
How does the value of a typical weekly basket compare at discount supermarkets and full-service supermarkets for a household of four?
Prices, affordability and valueNamed in 3 of 3 answers · 3 of 3 engines
I shop little and often for a small household. Which types of UK supermarket might offer the most suitable mix of fresh food and everyday essentials?
Choosing a supermarketNamed in 3 of 3 answers · 3 of 3 engines
For a household of four doing one main grocery shop each week, which supermarket formats and shopping approaches are worth shortlisting to reduce the total bill?
Prices, affordability and valueNamed in 3 of 3 answers · 3 of 3 engines
Which supermarkets in the UK have checkout options, assistance or other shopping arrangements that could suit people with different mobility, disability or accessibility requirements?
In-store experience and accessibilityNamed in 3 of 3 answers · 3 of 3 engines
Where others are named instead
Questions this week where Lidl was not named and other measured companies were.
My grocery delivery is much later than the time I was given. What can I do, and who should I contact?
Answers citing each domain, across the answers that named Lidl. One answer can cite several domains.
Reading this profile
Google AI Overviews showed no AI answer for 9.7% of completed searches; those searches are not in the denominator.
Why a company is named or absent is a hypothesis until the recorded answers show otherwise. Weak coverage of a buying question, a third-party source that names competitors, or an unclear description of the business are places to look, not conclusions.
45.0%, 162 of 360 eligible answers
–No change shown: First published reading, so there is nothing to compare against yet.
I prefer shopping in store but would like to order bulky groceries online when I’m short on time. Which UK supermarkets offer a useful mix of in-store shopping, delivery and collection?
Which UK supermarket options offer the best overall choice for households needing foods for a mix of dietary requirements, allergies or religious needs?
