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Tesco
tesco.com·Supermarkets, United Kingdom
Measured 26 Oct 2026, published 26 Oct 2026. Measured against the same 124 buyer questions, on the same engines, in the same scan as every other company in supermarkets. Visibility is the share of eligible answers that named the company.
53.1%–No change shown: First published reading, so there is nothing to compare against yet.
Named in 191 of 360 eligible answers.
1st of 14new
First published reading, so there is nothing to compare against yet.
Named in 191 eligible answers this week
Change over time
One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.
Tesco visibility by published scan, against the category average
TescoCategory average
0%15%30%45%60%26 Oct 2026
One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.
View 1 scan as a table
Measured
Tesco
Category average
Rank
26 Oct 2026
53.1%
18.4%
1st
What the results show
The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.
Tesco was named in 191 of 360 eligible AI answers to 124 supermarkets questions in the scan of 26 Oct 2026: a visibility of 53.1%. It ranks 1st of 14 companies measured. This is its first published reading, so there is no change to show yet. The category average is 18.4%, so Tesco sits 34.7 pp above it.
By engine, Tesco is strongest on ChatGPT (54.8%, named in 68 of 124 answers) and weakest on Google AI Overviews (49.1%). It is above the category average on 3 of 3 engines. It is the most visible company on ChatGPT, Google AI Overviews and Google AI Mode.
It appears in answers to 92 of 124 questions. Where it is absent, other measured companies are named instead, most often Lidl.
By engine
Each engine was asked the same questions. The company against the category average on each engine, on one scale.
Tesco's visibility on each of 3 engines, against the category average on that engine: from 49.1% to 54.8%.
ChatGPT
Named in 68 of 124 answers · the most visible company on this engine
Tesco: 54.8%
Category average: 20.8%
Google AI Overviews
The questions
Which of the 124 questions the engines named Tesco for, and which they answered with other companies instead.
Where Tesco is named
Named in answers to 92 of 124 questions this week. Most often:
Which UK supermarkets offer convenient ways to pay in store or online, and what options are worth comparing?
Payments and digital servicesNamed in 3 of 3 answers · 3 of 3 engines
Which supermarkets in the UK offer a particularly broad food range, including fresh ingredients, prepared meals and options for different cuisines?
Product range and availability
Recorded answers
A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.
Showing 10 of 10 recorded answers in this sample · 191 answers named Tesco this week in total.
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… Which supermarket do you prefer? For example, Tesco, Sainsbury’s, Asda, Morrisons, Aldi, Lidl or Waitrose. I can look into its product range and how much the selection varies between stores.
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… - Discounter vs. Conventional Chains: Conventional chains (like Tesco, Sainsbury's, or Asda) scale their range drastically based on square footage. In contrast, hard discounters (like Aldi and Lidl) keep a much smaller, tightly curated product count with consistent layouts across almost all locations.[[1]](https://www.thegrocer.co.uk/news/which-target-is-the-best/102008.article)[[2]](https://www.facebook.com/groups/dullmensclub/posts/1383976215592249/) - Stock Availability: UK grocery research shows that shoppers frequently encounter missing items or out-of-stock products on …
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
… chain. The range of stock typically depends on a few key structural differences: - Store Format and Size: Large hypermarkets and main superstores (like a Tesco Extra, Sainsbury's Superstore , or Asda Supercentre ) carry anywhere from 30,000 to over 40,000 product lines. In contrast, smaller convenience or "Local/Express" formats typically stock a much narrower range—often restricted to 2,000 to 3,000 core items, frequently omitting budget lines , specialist free-from products, or …
“Why does my grocery order keep arriving much later than the delivery time I was given?”
… --- 4\. The estimated arrival time changes, or is simply inaccurate Traffic, bad weather and vehicle problems can cause delays. Tesco, for example, says it provides delivery-day updates where available and contacts customers when delays occur. [core.ac.uk](https://core.ac.uk/download/pdf/288347347.pdf ## Why does it keep happening to you? If your shopping is late by roughly the same amount each time, these patterns can help narrow down the cause\: - Late by 30–60 minutes or more every time\: the scheduled route may consistently be running behind. - **Mostly late in the afternoon or …
Tesco namedOnline shopping, delivery and collection
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“How can I check whether my usual supermarket has a particular product in stock at my local store, and how reliable is that information?”
… a real-time guarantee.[[1]](https://stockchecker.sainsburys.co.uk/)[[2]](https://help.sainsburys.co.uk/help/ordering/store-stock-checker)[[3]](https://www.tesco.com/help/pages/in-store-faqs/checking-product-availability/availability-of-products) ### How to Check Stock by Supermarket - Sainsbury's : Use the online Sainsbury's Store Stock Checker or the Help Centre header bar by entering your postcode and product name. Statuses include In Stock, Awaiting Delivery, Not Available , or *Not …
“How can I check whether my usual supermarket has a particular product in stock at my local store, and how reliable is that information?”
… , though online systems come with a few built-in blind spots. ### How to Check Supermarket Stock 1. Supermarket Apps & Websites: Major chains (such as Tesco, Sainsbury's, Asda, and Morrisons) allow you to set your specific local branch as your "preferred store." You can then search for an item directly on their app or website, and it will usually display an estimated availability status for that exact location. 2. Click & Collect / Delivery Slots: Simulating a Click & Collect order for your local store is often the most accurate digital workaround. Adding items to a collection …
“I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?”
… 2026 comparison of 93 groceries. [www.which.co.uk](https://www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison-aPpYp9j1MFin --- 2\. Tesco — best all-rounder to investigate A good candidate if you want a broad product range, loyalty-card offers and the possibility of combining groceries with other errands. Compare a larger store with a nearer Express or smaller supermarket, as their range and prices can differ. --- 3\. Asda — worth checking for a full trolley Particularly worth comparing if you buy lots of groceries, branded goods and household essentials. In …
Tesco namedConvenience, location and opening hours
“I hate seeing good food thrown away after I shop. What can I do to feel more confident that my supermarket is dealing with surplus food responsibly?”
It’s completely understandable to feel frustrated when perfectly good food gets thrown away. The good news is that you don’t have to rely on guesswork or a supermarket’s sustainability slogans to judge whether it’s handling surplus food responsibly. The most useful thing to look for is evidence that edible food is being redistributed to people first, rather than being thrown away, with composting or other recovery methods used for food that genuinely can’t be eaten. Here’s how you can check what your supermarket is doing and feel more confident about your shopping choices. ## 1\. Check …
Tesco not namedSustainability and ethical practices
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“Why does the quality of fresh food seem so inconsistent from one supermarket shop to the next?”
The quality of fresh food varies between supermarket shops because of differences in supply chain management, store-level handling , and inventory turnover rates.[[1]](https://fructidor.com/en/news/news-detail/[redacted]) ### Key Reasons for Fresh Food Inconsistency - Supply Chain and Sourcing: Supermarkets source fresh items like fruits, vegetables, and meat from multiple global or regional farms and distributors. Weather, seasonality, and transit times mean batches from different farms or arriving on different days do not have the same baseline …
“How can I tell if rising prices at my regular supermarket mean it’s time to move my shop elsewhere?”
Deciding whether to switch supermarkets comes down to separating standard, industry-wide inflation from a store quietly hiking its profit margins. Here is how you can evaluate whether it is genuinely time to take your trolley elsewhere: - Audit your regular basket: Pick 10 to 15 staple items you buy every single week (e.g., milk, bread, eggs, chicken, a specific brand of coffee). Check older online grocery receipts or your banking app history from 6 months ago to see how much they actually rose, rather than relying on a vague feeling at the checkout. - Compare alternative local options: …
Which supermarket loyalty schemes are better value if I do not want to rely on a smartphone, and what offer conditions should I check?
Loyalty schemes and promotionsNamed in 3 of 3 answers · 3 of 3 engines
Which UK supermarket loyalty schemes offer personalised discounts or member prices based on what I buy, and what eligibility or minimum-spend rules should I compare?
Loyalty schemes and promotionsNamed in 3 of 3 answers · 3 of 3 engines
I live in a rural village and drive to do my shopping. What supermarket options are worth comparing for convenient access and shorter trips?
Convenience, location and opening hoursNamed in 3 of 3 answers · 3 of 3 engines
Which supermarkets in the UK are worth considering for accessible store layouts, clear signage and facilities that make shopping easier for people with different access needs?
In-store experience and accessibilityNamed in 3 of 3 answers · 3 of 3 engines
When comparing supermarket offers, how can I tell whether a promotion is available at all branches or only in certain locations?
Loyalty schemes and promotionsNamed in 3 of 3 answers · 3 of 3 engines
Which UK supermarkets combine credible ethical and sustainability standards with a broad range of products, so I can shop responsibly without having to use several stores?
Sustainability and ethical practicesNamed in 3 of 3 answers · 3 of 3 engines
I prefer shopping in store but would like to order bulky groceries online when I’m short on time. Which UK supermarkets offer a useful mix of in-store shopping, delivery and collection?
Online shopping, delivery and collectionNamed in 3 of 3 answers · 3 of 3 engines
How can I check whether my usual supermarket has a particular product in stock at my local store, and how reliable is that information?
Product range and availabilityNamed in 3 of 3 answers · 3 of 3 engines
Where others are named instead
Questions this week where Tesco was not named and other measured companies were.
Can you suggest a shortlist of UK supermarkets with strong animal-welfare standards and clear evidence to back up their claims?
Answers citing each domain, across the answers that named Tesco. One answer can cite several domains.
Reading this profile
Google AI Overviews showed no AI answer for 9.7% of completed searches; those searches are not in the denominator.
Why a company is named or absent is a hypothesis until the recorded answers show otherwise. Weak coverage of a buying question, a third-party source that names competitors, or an unclear description of the business are places to look, not conclusions.
45.0%, 162 of 360 eligible answers
–No change shown: First published reading, so there is nothing to compare against yet.
Why does the quality of fresh food seem so inconsistent from one supermarket shop to the next?
Fresh food quality and sourcingNamed: Waitrose (2), Asda (1)
When comparing supermarkets for fresh fish, what catch-area and fishing-method information should I look for to judge how transparent their sourcing is?
