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Ocado Retail

ocadoretail.comSupermarkets, United Kingdom

Measured 26 Oct 2026, published 26 Oct 2026.

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Visibility this week

3.6%No change shown: First published reading, so there is nothing to compare against yet.

Named in 13 of 360 eligible answers.

9th of 14new

First published reading, so there is nothing to compare against yet.

Named in 13 eligible answers this week

Change over time

One point per published scan, one scan a week. The dashed line is the mean visibility of every company measured in the industry in that scan.

Ocado RetailCategory average

0%5%10%15%20%26 Oct 2026

One point per published scan. Hover, or focus the chart and use the arrow keys, to read a scan.

View 1 scan as a table

Measured	Ocado Retail	Category average	Rank
26 Oct 2026	3.6%	18.4%	9th

What the results show

The scan of 26 Oct 2026, read plainly. Every figure here appears elsewhere on this page; nothing is estimated.

Ocado Retail was named in 13 of 360 eligible AI answers to 124 supermarkets questions in the scan of 26 Oct 2026: a visibility of 3.6%. It ranks 9th of 14 companies measured. This is its first published reading, so there is no change to show yet. The category average is 18.4%, so Ocado Retail sits 14.8 pp below it.

By engine, Ocado Retail is strongest on ChatGPT (8.9%, named in 11 of 124 answers) and weakest on Google AI Mode (0.8%). It is above the category average on 0 of 3 engines.

It appears in answers to 13 of 124 questions. Where it is absent, other measured companies are named instead, most often Tesco.

By engine

Each engine was asked the same questions. The company against the category average on each engine, on one scale.

ChatGPT
Named in 11 of 124 answers · most visible: Tesco, 54.8%
Ocado Retail: 8.9%
Category average: 20.8%
Google AI Overviews

The questions

Which of the 124 questions the engines named Ocado Retail for, and which they answered with other companies instead.

Where Ocado Retail is named

Named in answers to 13 of 124 questions this week. Most often:

Which supermarkets in the UK offer a particularly broad food range, including fresh ingredients, prepared meals and options for different cuisines?
Product range and availabilityNamed in 1 of 3 answers · 1 of 3 engines
Can you shortlist UK supermarkets with account features that save time, such as keeping a shopping history, managing orders and tracking deliveries?
Payments and digital servicesNamed in 1 of 2 answers · 1 of 3 engines

Recorded answers

A sample of the answers collected in this scan, with the engine, the capture time, who was named and what was cited.

Showing 10 of 10 recorded answers in this sample · 13 answers named Ocado Retail this week in total.

ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Which supermarkets in the UK offer a particularly broad food range, including fresh ingredients, prepared meals and options for different cuisines?”
… ingredients, ready-to-eat meals, convenient cooking options and foods from different cuisines**, I'd start with Tesco, Sainsbury's, Morrisons, Waitrose and Ocado. The best choice depends on whether you want the widest everyday selection, more premium prepared food, specialist international ingredients or a good balance of range and price. In Which?'s 2026 supermarket survey, Tesco and Waitrose jointly topped the online rankings, while Sainsbury's and Ocado were also recognised for their online grocery offering. …
Ocado Retail namedProduct range and availability
Also named: Tesco, Sainsbury's, Morrisons, Waitrose
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“My grocery delivery is much later than the time I was given. What can I do, and who should I contact?”
… to Contact - The Retailer (Not the Courier): Under UK consumer rights, your contract is with the shop you ordered from (such as Tesco, Asda, Sainsbury's, Ocado, Morrisons, or Waitrose), not the third-party driver.[[1]](https://www.which.co.uk/consumer-rights/advice/my-delivery-or-online-order-hasnt-arrived-what-can-i-do-aLlda9w2pukM) - Customer Support Hub: Check the "Help," "Orders," or "Contact Us" section on the supermarket's website or mobile app to see if an updated tracker or direct chat is …
Ocado Retail namedCustomer service and resolving problems
Also named: Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Uber Eats UK Limited
Google AI ModeCaptured 26 Oct 2026, 15:00 UTC
“I can't find a suitable time to have my groceries delivered. What can I do?”
… - Check Multiple Supermarkets: Slot availability changes rapidly as other customers cancel or modify orders. Check alternative local providers such as OcadoOcado, WaitroseWaitrose, Morrisons , or Asda to see if new windows have opened.[[1]](https://www.tripadvisor.co.uk/ShowTopic-g186338-i17-k5264236-Grocery_delivery_questions-London_England.html) - Release and Re-book Later: If you managed to grab a less-than-ideal slot earlier in the week, keep your basket saved and log back in late at …
Ocado Retail namedOnline shopping, delivery and collection
Also named: Tesco, Morrisons, Uber Eats UK Limited, Asda, Sainsbury's, Waitrose
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Compare online shopping at large supermarkets and discount supermarkets for halal and vegan products. How clear are their filters, product details and substitution terms?”
… products in the same online shop. Browse halal products --- Ocado — useful product information Ocado documents dietary filters for vegan, vegetarian and gluten-free shopping, and says most products have back-of-pack information on their product pages. Its published terms allow shoppers to reject substitutions on delivery. [ocadoosp.zendesk.com](https://ocadoosp.zendesk.com/hc/en-us/articles/6795465181074-How-do-I-find-groceries-suitable-for-special-diets Best for: comparing ingredients and …
Ocado Retail namedDietary, allergy and specialist needs
Also named: Tesco, Asda, Sainsbury's, Aldi, Lidl, Morrisons
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“I prefer shopping in store but would like to order bulky groceries online when I’m short on time. Which UK supermarkets offer a useful mix of in-store shopping, delivery and collection?”
… www.tesco.com --- ## 6\. Ocado Particularly useful as a second option for bulky online orders, with a broad grocery range and delivery-slot choice praised in Which?’s survey. The main drawback for your needs is that Ocado is online-only, so it cannot replace your preferred in-store shopping. www.tesco.com ## How I’d choose Your priority My pick …
Ocado Retail namedOnline shopping, delivery and collection
Also named: Morrisons, Tesco, Sainsbury's, Waitrose, Asda
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Can you shortlist UK supermarkets with a good range of vegan food, including everyday essentials and less common alternatives?”
… and prepared meals. - Best for\: trying different brands and finding something new. Browse: Sainsbury's --- ## 3\. Ocado (Best for niche alternatives) Ocado is especially worth considering if you're looking for harder-to-find products rather than just supermarket own-brand basics. Its online catalogue includes mainstream vegan brands and more specialist alternatives. [viva.org.uk](https://viva.org.uk/lifestyle/going-vegan/food-shopping/ - Everyday\: plant milks, dairy-free yoghurt, tofu, meat-free mince and pantry essentials. - More unusual\: a …
Ocado Retail namedDietary, allergy and specialist needs
Also named: Tesco, Sainsbury's, Waitrose, Aldi
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“What evidence can I use to compare how well different supermarkets reduce packaging and food waste?”
… www.aldi.co.uk/ [sustainability.ocadoretail.com](https://sustainability.ocadoretail.com/food-waste-reduction-redistribution/ …
Ocado Retail namedSustainability and ethical practices
Also named: Lidl, Waitrose, Tesco, Sainsbury's, Aldi, Asda, Morrisons
ChatGPTCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
Your preferred supermarket will usually offer a broad range of products in its larger stores, but the choice can vary considerably between individual stores. In the UK, store size, location and local shopping habits all influence what is stocked. [www.which.co.uk](https://www.which.co.uk/policy-and-insight/article/just-the-basics-assessing-the-availability-of-supermarket-budget-ranges-aDhV34z45mJc Here’s what the evidence shows. - Large supermarkets\: Generally offer the widest selection of brands, own-label products, budget ranges and specialist items. - **Smaller local or …
Ocado Retail not namedProduct range and availability
Also named: Tesco, Asda, Morrisons, Aldi, Lidl, Waitrose
Google AI OverviewsCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
Supermarket product ranges vary significantly between stores depending on physical store size, format (such as a large hypermarket/extra store versus a small convenience or local metro/express branch), and local customer demographics.[[1]](https://theproducenews.com/headlines/trendspotting-traditional-grocery-stores-holding-ground-against-fierce-competition)[[2]](https://www.chegg.com/homework-help/questions-and-answers/1-conventional-supermarket-offers-least-one-store-brand-product-category-b-emphasizes-prod-q18207676) ### How Supermarket Choice Varies - Store Size and Format: Large …
Ocado Retail not namedProduct range and availability
Also named: Tesco, Sainsbury's, Asda, Aldi, Lidl
Google AI ModeCaptured 26 Oct 2026, 15:00 UTC
“Does my preferred supermarket usually have a broad range of products in stock, or can the choice vary a lot between stores?”
The choice and availability of products can vary a huge amount between different branches of the same supermarket chain. The range of stock typically depends on a few key structural differences: - Store Format and Size: Large hypermarkets and main superstores (like a Tesco Extra, Sainsbury's Superstore , or Asda Supercentre ) carry anywhere from 30,000 to over 40,000 product lines. In contrast, smaller convenience or "Local/Express" formats typically stock a much narrower range—often restricted to 2,000 to 3,000 core items, frequently omitting budget lines , specialist free-from …
Ocado Retail not namedProduct range and availability
Also named: Tesco, Sainsbury's, Asda
- which.co.uk

Passages are the part of each answer around the mention, or the opening where the company is absent. Times are when the answer was collected.

Sources and citations

Where the answers that named the company pointed. A citation is a link the engine showed; it is not an endorsement.

4 of the 13 answers naming Ocado Retail linked to its own website (31%). A citation is a link in the answer; it is recorded where the engine showed one.

ocado.com9
tesco.com9
sainsburys.co.uk

Track this company

Get Ocado Retail’s visibility, rank and change by email each week it is measured.

Measured against the same questions

The most visible companies in the industry and the companies either side of this one, this week.

Against the 13 other companies measured, Ocado Retail ranks 9th. Tesco is the most visible at 53.1%, 49.5 pp ahead. Marks & Spencer (7.5%) sits just above it and Uber Eats UK Limited (2.5%) just below.

Competitors measured against the same questions, with Ocado Retail in position
#	Company	Visibility	Change
1	Tesco	53.1%, 191 of 360 eligible answers	No change shown: First published reading, so there is nothing to compare against yet.
2	Sainsbury's

Vantage | Ocado Retail in supermarkets, 9th of 14, UK | Tilio