28 October 2026
Introducing Vantage | The UK AEO Index
Explore Vantage, Tilio’s public UK AEO index. See the questions being tested, discover which brands AI answers name and find where competitors are appearing.
Tilio, a UK AEO agency, has launched Vantage, a powerful, public UK AI visibility index bringing together hundreds of thousands of data points across hundreds of brands. See the questions being tested, discover which brands AI answers name, and find where competitors are appearing.
We’ve built Vantage to give businesses a clearer starting point for answer engine optimisation (AEO). Based on our research, we believe it is the most powerful publicly available AEO index in the UK, combining industry rankings, detailed brand profiles and the answers behind the results.
Explore your industry
Vantage gives you a public view of how brands appear across ChatGPT, Google AI Overviews and Google AI Mode. Start with the UK industry rankings to see which tracked brands are named most often.
Open a brand profile to:
- Compare its visibility across AI engines.
- See which questions name it and which name competitors instead.
- Read a sample of the recorded answers and inspect the sources they cite.
- Follow changes between comparable weekly scans.
See the questions
The questions behind a ranking are often where the most useful insights begin. Vantage shows the modelled buyer questions we test, covering needs such as comparing suppliers, choosing products and finding services.
For a marketing team, this gives you a starting point for investigating gaps. You can identify relevant questions where your brand is absent, examine how competitors are described and decide which topics deserve a closer look.
Compare the engines
In Vantage’s UK speciality coffee scan on 28 October 2026, Origin Coffee appeared in 34 of 151 ChatGPT answers, giving it 22.5% visibility. It appeared in 14 of 127 Google AI Overview answers, or 11.0%.
Both engines received the same 151 questions. Google produced an AI Overview for 127 of them. Looking at each engine separately reveals differences that a combined score alone would miss.
Growing every day
We’re adding more brands and industries every day, expanding the range of markets you can explore. Tracked industries are scanned weekly so you can return to see how the answers change.
If your brand is missing, you can request inclusion. You can also suggest an industry for us to examine. We review requests before adding brands to future scans, and inclusion is free.
Know what the score means
Every tracked brand in an industry is measured against the same questions and recorded answers. Its visibility score is the percentage of eligible AI answers that name it. Compare scores within the same industry, and read the answers to understand the context of each mention.
Vantage operates independently of Tilio’s client work. Brands cannot pay for inclusion or a higher ranking. Our methodology explains how questions, answers and scores are handled.
Explore Vantage, the UK AEO index to start investigating your industry’s AI visibility.
