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Win customers with ChatGPT ads

Reach the people asking ChatGPT, the moment they ask.

ChatGPT now shows ads in the UK. When someone asks for a recommendation, a clearly labelled ad can appear right below the answer, and it's still early for advertisers here. Tilio plans and runs those ads, built on the AI search data behind everything we do.

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ChatGPT

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Hypothetical illustration, not a live ChatGPT result.

We use gaps in sampled AI answers to shape the campaigns we test.

What we do

We handle your ChatGPT ads from setup to reporting.

  1. You create your account and invite us in

    Your business owns the account. We work inside it.

  2. We set up conversion tracking

    To measure eligible sales, sign-ups and enquiries, with attribution limits explained in your reporting.

  3. We build your campaigns

    Focused themes, ads written for each one, and bids and budgets set to match your goals.

  4. We test, and back what's working

    Once you're live, new ads go in and budget follows the results.

  5. You get a monthly report in plain English

    Impressions, clicks, cost, conversions and what we're changing next, alongside sampled organic visibility for related themes.

Where our data makes the difference

ChatGPT uses several signals to match ads, including conversation context and advertiser-provided hints about relevant topics or keywords. These hints do not work as exact-match keywords or guarantee a particular placement.

We test modelled buyer questions and use the sampled answers to find themes where your brand is absent or competitors appear. That research informs campaign priorities; it does not show private conversations or measured search demand. Our Prompt Universe research explains how we organise those questions and findings.

Platform details: OpenAI’s ad matching guide and conversion measurement guidance.

Where we might test a campaign

Hypothetical example: four sampled questions and the themes they could help prioritise. Ad delivery is not guaranteed for any question.

  • Running shoes for wet-weather routes

    Recommends: Three competitors, not you

    Priority: Test

  • Running shoe shops in Exeter

    Recommends: You

    Priority: Lower

  • Are carbon plate shoes worth the money?

    Recommends: No brands named

    Priority: Test

  • Trail running shoes under £100

    Recommends: One competitor, not you

    Priority: Test

See where you’re missing

Book a 30-minute call to review your brand in sampled ChatGPT answers and discuss where an ad campaign could be worth testing.

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  1. Where you're absent today

    Sampled questions in your market where ChatGPT recommends someone else, or no one.

  2. How ads could close those gaps

    Which related campaign themes are worth testing, and where a first budget would go.

  3. A sensible test budget

    A starting figure for your market, before you commit to anything.

Questions about ChatGPT ads

Who sees them, what they cost, and how they sit beside organic visibility.

What are ChatGPT ads?

ChatGPT ads are sponsored placements that appear below ChatGPT's answers when they're relevant to the conversation. Each one is clearly labelled and kept separate from the answer. UK businesses can run them through OpenAI's Ads Manager, either directly or with an agency.

Who sees ChatGPT ads?

Ads may appear on Free and Go plans in supported regions, and in logged-out experiences. Plus, Pro, Business, Enterprise and Edu plans are ad-free. OpenAI excludes accounts identified as under 18 and limits logged-out ads to content suitable for all audiences.

Do ChatGPT ads change what ChatGPT says about my brand?

No. OpenAI keeps ads separate from ChatGPT's answers and says advertising doesn't influence what ChatGPT recommends. Being recommended within the answer itself comes from organic AI search visibility, which is what the rest of our work focuses on.

How much do ChatGPT ads cost?

ChatGPT ads run on an auction, so there's no fixed price. You set a budget and a maximum bid, then pay either per thousand impressions or per click. We'll suggest a sensible test budget for your market when we speak.

Can you run ChatGPT ads if another agency manages our Google Ads?

Yes. ChatGPT ads run in a separate account that your business owns and invites us into, so nothing changes with your existing advertising. We're happy to share results with your current agency so everything stays joined up.

Eligibility checked on 19 October 2026 against OpenAI’s ads information and Ads Manager availability.