Win customers with ChatGPT ads
Reach the people asking ChatGPT, the moment they ask.
ChatGPT now shows ads in the UK. When someone asks for a recommendation, a clearly labelled ad can appear right below the answer, and it's early enough that most brands haven't started. Tilio plans and runs those ads, built on the AI search data behind everything we do.
ChatGPT
Free plan
Which running shoes are best for flat feet?
For flat feet, a stability shoe with firm support under the arch usually works best. A few things to look for:
- 1. A firm medial post to limit overpronation
- 2. A wider base for a steadier landing
- 3. Enough room across the forefoot
Sponsored
Your brand
Stability trainers fitted for flat feet, with free UK delivery and returns.
yourbrand.co.uk
Your budget goes where you're missing, not where ChatGPT already recommends you.
What we do
We handle your ChatGPT ads from setup to reporting.
You create your account and invite us in
Your business owns the account. We work inside it.
We set up conversion tracking
So every sale, sign-up and enquiry gets counted.
We build your campaigns
Focused themes, ads written for each one, and bids and budgets set to match your goals.
We test, and back what's working
Once you're live, new ads go in and budget follows the results.
You get a monthly report in plain English
Impressions, clicks, cost, conversions and what we're changing next, with paid results shown beside your organic visibility for the same questions.
Where our data makes the difference
ChatGPT doesn’t match ads to keywords. It reads what the conversation is about, guided by short descriptions of the needs your product meets.
We track the questions people ask AI in your market, so we write those descriptions from real customer questions. We can also see exactly where you’re absent from the answers and which brands ChatGPT recommends instead, and that’s where your spend goes.
Where your budget goes
Four questions from one market, and what the organic answer already says.
Which running shoes are best for flat feet?
Recommends: Three competitors, not you
Spend: Ad
Running shoe shops in Exeter
Recommends: You
Spend: None
Are carbon plate shoes worth the money?
Recommends: No brands named
Spend: Ad
Trail running shoes under £100
Recommends: One competitor, not you
Spend: Ad
See where you’re missing
Book a 20-minute call and we’ll show you where your brand is absent from ChatGPT’s answers today, and how ads could close those gaps.
Book a 20-minute callWhere you're absent today
The questions in your market where ChatGPT recommends someone else, or no one.
How ads could close those gaps
Which of those questions are worth paying for, and where a first budget would go.
A sensible test budget
A starting figure for your market, before you commit to anything.
Questions about ChatGPT ads
Who sees them, what they cost, and how they sit beside organic visibility.
What are ChatGPT ads?
ChatGPT ads are sponsored placements that appear below ChatGPT's answers when they're relevant to the conversation. Each one is clearly labelled and kept separate from the answer. UK businesses can run them through OpenAI's Ads Manager, either directly or with an agency.
Who sees ChatGPT ads?
ChatGPT ads are shown to logged-in adults on ChatGPT's free and Go plans. People on Plus, Pro, Business and Enterprise plans don't see them. That makes ChatGPT ads a strong fit for consumer brands, retailers and local services.
Do ChatGPT ads change what ChatGPT says about my brand?
No. OpenAI keeps ads separate from ChatGPT's answers and says advertising doesn't influence what ChatGPT recommends. Being recommended within the answer itself comes from organic AI search visibility, which is what the rest of our work focuses on.
How much do ChatGPT ads cost?
ChatGPT ads run on an auction, so there's no fixed price. You set a budget and a maximum bid, then pay either per thousand impressions or per click. We'll suggest a sensible test budget for your market when we speak.
Can you run ChatGPT ads if another agency manages our Google Ads?
Yes. ChatGPT ads run in a separate account that your business owns and invites us into, so nothing changes with your existing advertising. We're happy to share results with your current agency so everything stays joined up.