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Practical guides on AEO, AI visibility measurement, citations and how to improve how your business shows up in AI-generated answers.
Every guide
All 17 guides, newest thinking first.
The AI customer journeyThe AI customer journey: buying in the age of AI search
Customer journeys are collapsing into AI conversations. What the AI customer journey is, what's changed in the age of AI search, and how to see yours.
Read guide- Getting cited in AI answers
What is Generative Engine Optimisation (GEO)?
GEO explained in plain English: how generative engines choose sources, how it differs from SEO and AEO, and how to measure whether AI answers mention your brand.
Read guide - Getting cited in AI answers
Google AI Overviews: all you need to know
Google AI Overviews are now part of how many people search. Here's what they are, how they work, what they change and what to do about them.
Read guide - Measuring AI visibility
Mentions vs citations in AI search
Two key signals in AI visibility reporting, why they're related but not the same, and what to look for when reviewing your data.
Read guide - Getting cited in AI answers
The source ecosystem in AI search
AI search visibility depends on more than your website. Learn how third-party sources shape AI answers, and how to improve the source ecosystem around your brand.
Read guide - Getting cited in AI answers
Citation fidelity: why accuracy matters in AI answers
Why citation fidelity matters, where AI answer accuracy breaks down, and practical steps to improve source selection and answer quality over time.
Read guide - Getting cited in AI answers
AI is saying the wrong thing about your brand: how to fix it
AI engines describe your brand using the whole web. How to find what they get wrong, decide what is worth fixing, correct it at source, and prove the answer changed.
Read guide - Measuring AI visibility
Audit vs monthly tracking: where to start
Trying to decide between an AI Visibility Audit and monthly tracking for answer engine optimisation? This guide explains what each is for and where to start.
Read guide - Getting cited in AI answers
What pages to fix first for AI search
Not sure where to start with AI search? This guide explains which pages to fix first, why they matter, and how to prioritise work based on buyer intent.
Read guide - Measuring AI visibility
What AI visibility platforms can and can't measure
AI visibility platforms can be genuinely useful. Here's what they measure well, where the limits are, and how to read the output properly.
Read guide - Measuring AI visibility
How tracked prompts work
What tracked prompts are, why one prompt is never enough, and how prompt groups and buyer intent connect in AI visibility measurement.
Read guide - Measuring AI visibility
How to create tracked prompts that measure your AI visibility
Includes a free prompt set generator to build and download a starter tracked-prompt set for your brand, plus how to choose the questions and prompt types that measure your AI visibility honestly.
Read guide - Measuring AI visibility
AI traffic attribution in GA4: track ChatGPT, Perplexity and answer engine traffic
Learn what GA4 can and can't show for AI traffic from ChatGPT, Perplexity and Google AI Overviews, and how to measure answer engine impact without overclaiming.
Read guide - Choosing an AEO agency
How competitor benchmarking works in AI search
Fair comparison across brands, shared prompt sets, mentions vs citations in competitive reporting, and how benchmarks turn into AEO priorities.
Read guide - Measuring AI visibility
What good AI visibility reporting looks like
Live data views versus monthly reports, what to include (from prompts and citations to competitors and cited pages), and how to spot thin or noisy reporting.
Read guide - Choosing an AEO agency
What focused AI visibility work can do
What public case studies suggest about how fast AI visibility can move when prompts, pages and signals are aligned, with examples from the market.
Read guide - Choosing an AEO agency
How to choose an AEO agency in the UK
What to look for, what to avoid, and how to tell the difference between real AEO work and vague AI SEO claims when evaluating UK providers.
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