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Practical guides on AEO, AI visibility measurement, citations and how to improve how your business shows up in AI-generated answers.
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12 guides
FoundationsGoogle AI Overviews: all you need to know
Google AI Overviews are now part of how many people search. Here's what they are, how they work, what they change and what to do about them.
Read guide- Foundations
Mentions vs citations in AI search
Two key signals in AI visibility reporting, why they're related but not the same, and what to look for when reviewing your data.
Read guide - Content
Citation fidelity: why accuracy matters in AI answers
Why citation fidelity matters, where AI answer accuracy breaks down, and practical steps to improve source selection and answer quality over time.
Read guide - Strategy
Audit vs monthly tracking: where to start
Trying to decide between an AI Visibility Audit and monthly tracking for answer engine optimisation? This guide explains what each is for and where to start.
Read guide - Strategy
What pages to fix first for AI search
Not sure where to start with AI search? This guide explains which pages to fix first, why they matter, and how to prioritise work based on buyer intent.
Read guide - Measurement
What AI visibility platforms can and can't measure
AI visibility platforms can be genuinely useful. Here's what they measure well, where the limits are, and how to read the output properly.
Read guide - Measurement
How tracked prompts work
What tracked prompts are, why one prompt is never enough, and how prompt groups and buyer intent connect in AI visibility measurement.
Read guide - Measurement
AI traffic attribution in GA4: track ChatGPT, Perplexity and answer engine traffic
Learn what GA4 can and can't show for AI traffic from ChatGPT, Perplexity and Google AI Overviews, and how to measure answer engine impact without overclaiming.
Read guide - Strategy
How competitor benchmarking works in AI search
Fair comparison across brands, shared prompt sets, mentions vs citations in competitive reporting, and how benchmarks turn into AEO priorities.
Read guide - Measurement
What good AI visibility reporting looks like
Dashboards vs monthly reports, what to include—from prompts and citations to competitors and cited pages—and how to spot thin or noisy reporting.
Read guide - Strategy
What focused AI visibility work can do
What public case studies suggest about how fast AI visibility can move when prompts, pages and signals are aligned—with examples from the market.
Read guide - Strategy
How to choose an AEO agency in the UK
What to look for, what to avoid, and how to tell the difference between real AEO work and vague AI SEO claims when evaluating UK providers.
Read guide