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Guides and notes on AEO, AI search visibility, and what we are seeing in the market.
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13 May 2026
The Top 10 AI Search Agencies in the UK in 2026
Jack F · Answer Engine Optimisation SpecialistA practical guide to 10 UK AI search agencies helping brands improve visibility, mentions and citations across ChatGPT, Claude, Google AI Overviews and other Answer Engines.
Read article10 May 2026
Shopify is adding llms.txt to millions of storesJack F · Answer Engine Optimisation SpecialistShopify has started adding llms.txt files to stores, giving AI tools a clearer route into product, collection and policy information. Here’s what merchants should check.
Read article28 Apr 2026
Building a zero-click moat for your brandJack F · Answer Engine Optimisation SpecialistAs zero-click search grows, brands need to focus on accuracy, defensibility and conversion, making sure answer engines describe them properly, cite the right pages and send high-intent visitors to content worth clicking.
Read article19 Apr 2026
The UK is behind the US in AI search. Here’s what smart brands should do nowJack F · Answer Engine Optimisation SpecialistThe UK is behind the US in AI search, but mostly on the business side rather than the consumer side. Here’s what that means for brands, why it matters now, and what smart businesses should do next.
Read article18 Apr 2026
Claude search visibility: how brands get mentioned and citedJack F · Answer Engine Optimisation SpecialistClaude doesn’t work in quite the same way as ChatGPT Search or Google AI Overviews. Here’s what’s public about how it finds content, what seems to trigger inclusion, and what to do next.
Read article6 Apr 2026
The best free AI visibility checker tools (Top 10)Jack F · Answer Engine Optimisation SpecialistLooking for a free AI visibility checker? Here are 10 of the best lightweight tools in 2026, from technical readiness scanners to live AI visibility checkers.
Read article5 Apr 2026
The rise of the marketing engineerJack F · Answer Engine Optimisation SpecialistMarketing engineering is on the rise. As marketing gets more complex, more teams need someone who can make workflows, AI tools, reporting and systems work properly.
Read article1 Apr 2026
Best AEO platforms in 2026Jack F · Answer Engine Optimisation SpecialistLooking for the best AEO platform in 2026? This guide compares Profound, Peec, Searchable, Semrush AIO and Promptwatch, with scores, strengths and practical differences.
Read article10 Feb 2026
The business case for investing in AEO in 2026Jack F · Answer Engine Optimisation SpecialistAEO is becoming easier to justify in commercial terms. This guide explains the business case for investing in answer engine optimisation in 2026, including visibility, trust, efficiency and long-term growth.
Read article10 Feb 2026
What longer query fan-outs mean for SEO and AI searchJack F · Answer Engine Optimisation SpecialistAs AI search gets more layered, one query can trigger a wider chain of related searches behind the scenes. This guide explains why longer query fan-outs matter for SEO, AEO and technical site structure.
Read article6 Jan 2026
Affordable AEO platforms for UK teams in 2026Jack F · Answer Engine Optimisation SpecialistLooking for affordable AEO in the UK? This guide compares 7 AEO platforms for 2026 and includes a managed option for teams that want to keep things simple.
Read article2 Jan 2026
5 AEO agencies in the UK to know in 2026Jack F · Answer Engine Optimisation SpecialistLooking for an AEO agency in the UK in 2026? This guide covers five AEO and GEO agencies worth knowing, including Tilio, and explains what to look for when choosing the right partner.
Read article10 Sept 2025
What is Answer Engine Optimisation?Jack F · Answer Engine Optimisation SpecialistAnswer engine optimisation, or AEO, is the process of creating content that is easy for search engines and AI tools to understand, trust and surface as part of an answer. This guide explains what AEO is, how it differs from SEO, GEO and AI SEO, and how to optimise content for AI-led search.
Read article12 Jun 2025
How to get found in AI searchJack F · Answer Engine Optimisation SpecialistSearch is changing. In 2026, the old playbook of chasing high-volume keywords and hoping for a top-10 Google spot is no longer enough.
Read article