Free AI visibility checker
See how AI answer engines read, understand and cite your site
We read your content the way AI answer engines do, assess your answer-readiness with AI, and check the technical signals crawlers rely on, then blend both into one AI visibility score with clear opportunities and gaps.
Enter your domain to run the check
Type your website below and we’ll read it the way AI answer engines do. Your free AI visibility score appears right underneath.
We may follow up about your results and send occasional AI-visibility tips. You can unsubscribe anytime. By running the check you confirm you have permission to test this domain and agree to our Terms of Service and Privacy Policy.
How visible is your site in AI search?
We read your content the way AI answer engines do, surface the opportunities and gaps, and check the technical signals crawlers rely on, then blend both into a single visibility score.
Enter your domain above to unlock your free AI visibility results.
AI visibility score
Content & answer-readiness
Technical readiness
Your score tells you whether AI can read your site. It doesn’t tell you what AI says.
The checker looks at your technical setup. It cannot tell you which brands ChatGPT recommends when someone asks about your category, or where those recommendations came from. That’s the audit.
| Feature | Free AI Checker | AI Visibility Audit |
|---|---|---|
| Cost | Free, instant | £800, 3 working days |
| What it looks at | Your website's technical setup | What AI actually says, and about whom |
| robots.txt and crawler access | Yes | Yes, plus CDN and firewall level |
| Structured data and metadata | Yes | Yes |
| Runs real buyer prompts | No | Yes, 30 to 40, approved by you |
| Tells you what AI says about you | No | Yes, verbatim |
| Names your competitors | No | Yes, three, scored prompt by prompt |
| Shows where AI learned it | No | Yes, source by source |
| Gives you a plan | Generic tips | Ranked and sequenced over 90 days |
| Human involved | No | Yes, written by a named analyst |
The checker tells you whether AI can read your site. The audit tells you what AI says when it does.
What this AI visibility checker does
Our free AI visibility checker reads your site the way AI answer engines do, then scores two things that decide whether you get surfaced and cited:
- Content and answer-readiness: an AI assessment of how clearly your pages answer buyer questions, with the specific opportunities and gaps to fix
- Technical readiness: robots.txt rules, structured data, metadata and other on-page signals AI crawlers rely on
Both are blended into a single AI visibility score, so you get a fast, honest sense-check of your site along with a prioritised list of what to improve first.
For the broader methodology behind this, see our AI visibility methodology.
What your AI visibility score is based on
AI content assessment
We read your published pages and use AI to judge how well they answer real buyer questions with clear, specific, citable substance, then surface the highest-leverage opportunities and the gaps holding you back.
Robots.txt and crawler access
We review whether your site has a robots.txt file and whether key bot access rules appear to allow or block important crawlers.
Structured data and metadata
We look for schema markup, page titles, descriptions and other machine-readable signals that help systems understand what your pages are about.
One blended AI visibility score
We weight the content assessment and technical readiness evenly, combine them into a single AI visibility score, then show what to improve next.
What this free checker does not measure
This tool assesses your own content and technical signals. It reads your site, so it does not query live AI answers or measure:
- whether ChatGPT or Perplexity currently recommend your brand
- live mention rate across AI answers
- citation frequency for commercial prompts
- competitor share of voice in AI-generated answers
If you need full visibility, citation and competitor analysis, book an AI Visibility Audit.
It also helps to read platform measurement limits so expectations are set correctly.
That gives you a fuller picture of how your brand appears in AI answers, where competitors are winning, and what to change first.
Why AI visibility matters
AI tools are changing how people discover businesses, compare options, and research services.
When your site is easier for machines to access and understand, you are in a stronger position to be surfaced, summarised, and cited in AI-generated answers.
A strong technical score does not guarantee mentions or citations, but it helps you spot blockers that may reduce your chances.
Why use this free AI visibility checker
Fast starting point
Get a quick estimate of whether your site is technically ready for AI search.
Practical guidance
See what to improve next, without digging through multiple tools.
Useful before and after changes
Check your score, make updates, and re-run the tool to see whether core signals improve.
Clear path to deeper analysis
Use the checker as a first step, then move to an audit if you need prompt testing, competitor benchmarking, and citation analysis.
How to improve your AI visibility score
If your score is low, the most common improvements are:
- answering real buyer questions directly, with specific and citable detail
- closing the content gaps the assessment surfaces on your priority pages
- making sure your robots.txt is present and clearly configured
- avoiding accidental bot blocking
- adding or improving structured data
- strengthening page titles, descriptions and page structure
This is not about tricking AI systems. It is about giving them clear, trustworthy content they can read, interpret, and cite.
Who this tool is for
This free AI visibility tool is useful for:
- business owners checking how visible their site is in AI search
- marketers who want a fast read on content and technical readiness before a fuller review
- agencies reviewing client sites before a deeper audit
- teams making updates to robots.txt, structured data, or page metadata
- anyone who wants a simple AI visibility checker before investing in a fuller review
When to use the audit instead
The free checker is useful when you want a quick technical estimate.
The audit is the better option when you need to know:
- whether your brand is being mentioned in AI answers
- whether your site is being cited as a source
- which competitors are appearing more often
- which prompts matter most commercially
- what content and page changes to prioritise next
If your question is not just "can AI access my site?" but also "is AI choosing to mention or cite us?", go straight to the audit.
If you already know you need monthly implementation support, explore our managed AEO service.
Book an AI Visibility Audit
Move from technical readiness to live mentions, citations, and competitor benchmarking.
Frequently asked questions
What is an AI visibility checker?+
An AI visibility checker reviews how well your website is set up to be found, understood and cited by AI answer engines. Our free tool reads your published content and uses AI to assess its answer-readiness, then checks technical signals like robots.txt, structured data and on-page metadata, then blends both into an instant AI visibility score with clear content opportunities and gaps.
What is an AI search visibility checker?+
An AI search visibility checker is another way of describing a tool that assesses how well your site is prepared for AI-powered search and answer engines. In practice, people often use this term interchangeably with AI visibility checker.
Does this tool tell me if ChatGPT recommends my brand?+
No. This free checker does not test live brand mentions or recommendations inside ChatGPT, Claude, or Perplexity. It does use AI to assess your own content and answer-readiness, and it checks technical signals, but it does not query live AI answers. If you want to know how often your business is mentioned, cited, or compared in AI answers, you will need an AI Visibility Audit.
What affects AI visibility?+
Two things: how well your content answers real buyer questions with specific, citable substance, and the technical signals that let AI systems access and interpret your pages, such as bot access, structured data, clear metadata and page structure. This checker assesses both and blends them into a single score.
Is robots.txt important for AI visibility?+
Yes. Robots.txt helps control whether certain crawlers can access your site. If important bots are blocked, that can reduce technical visibility and limit discovery.
Is structured data required?+
Not always, but it is often helpful. Structured data gives machines clearer signals about your pages and can make content easier to interpret.
Can I improve my score and check again?+
Yes. You can update your site, then run the checker again to see whether your technical signals have improved.
Is this a full AEO audit?+
No. This is a free AI visibility checker, not a full audit. It is designed as a fast first step. For competitor benchmarking, prompt testing, citation analysis, and prioritised recommendations, book an AI Visibility Audit.
Ready to check your site?
Use the free AI visibility checker to get a quick view of your site's technical readiness for AI search.
If you need a deeper answer on mentions, citations, and competitor visibility, book an AI Visibility Audit.
Who we work with, and the numbers behind it
A snapshot of the AI search visibility we track for clients across the categories we track.
The placement partner behind every engagement.
AI answers analysed across the categories we track
Unique sources cited in those answers
Answer engines covered
Prompts tracked daily, per client