How much does an AEO agency cost in the UK?

The cost of an AEO agency in the UK depends on the work involved: research, measurement, content, technical improvements and outreach. Compare the proposed delivery, coverage and responsibilities before comparing fees.

A proposal should make clear which activities the agency will carry out and which remain with your own team.

Answer engine optimisation (AEO) helps improve how your business appears in AI answers across platforms such as ChatGPT, Perplexity and Google AI Overviews. Support can take several shapes, including individual projects, specialist advice and ongoing managed programmes.

For monthly support, the useful question is how your budget turns into work that improves your position.

What affects the price

The size of your website is only part of the picture. The number of products, services and markets you want to cover determines how much needs researching, measuring and improving.

Your starting position matters too. Some businesses need clearer commercial pages. Others have strong websites but limited coverage in the external sources AI systems use.

The amount of implementation changes the fee. Content production, technical fixes, accuracy checks and authority work each require time and expertise.

A sensible scope also accounts for your existing team. If you already have capable writers, developers or an SEO partner, agree where specialist support adds the most value.

Compare the work

An engagement focused on analytics and recommendations differs from one that also includes writing, development and outreach. Ask for the actual deliverables, the people responsible and how priorities will be reviewed.

Measurement identifies opportunities. Content and technical improvements address them. Accuracy checks and external-source work strengthen the information available about a business. Check how these activities connect in the proposal.

Our AEO programme explains how that becomes practical delivery.

Set clear responsibilities

Agree who owns research, writing, development, approvals and reporting. Existing writers, developers or an SEO agency may already cover part of the work; identify the specialist support you need around them.

Ask how the agency records completed work and changes priorities when the evidence changes. A clear process makes it easier to assess progress and avoid duplicated effort.

What to check

Before agreeing a monthly fee, ask what it includes:

• The questions, platforms and competitors being tracked.
• The content and technical work being delivered.
• Any accuracy checks and authority activity.
• How priorities and progress will be reviewed.
• VAT, setup fees, software and separate external spend.
• The minimum commitment and cancellation terms.

Good value means a useful scope, clear ownership and visible delivery. You should know what your agency has changed, why it mattered and what the results suggest doing next.

To understand how Tilio connects measurement with implementation, see our managed AEO approach.

Use our guide to choosing an AEO agency in the UK to assess the proposed work. Our agency selection guides also cover fair benchmarking and realistic expectations.

FAQ

What affects an AEO agency's fee?

Coverage, research depth and implementation requirements all affect the work involved. Compare the engines, markets, content, technical tasks and outreach in each proposal, along with responsibilities and reporting.

Can Tilio work alongside our marketing team?

Yes. We can fit around your existing writers, developers and SEO partners, with clear responsibilities for measurement, implementation and reporting. Our guide to working with Tilio explains the arrangement.

How do we avoid paying twice for the same work?

Compare the proposed activities with work already covered by your team or other suppliers. Agree who owns research, content, technical changes and reporting so the programme adds capacity where you need it.