Choosing an AEO agency
AEO, GEO and “AI SEO” now appear on a lot of agency websites, and the quality behind those labels varies enormously.
What this topic covers
Some of it is structured measurement and real content work. Some of it is traditional SEO with a few AI screenshots attached, and the difference is usually visible in the methodology.
Does the agency track a defined prompt set, or show you screenshots? Do they separate mentions from citations? Do they benchmark competitors on the same prompts, on the same platforms, across the same window? Can they connect what the data shows to specific changes on specific pages? And are they honest that nobody can guarantee a mention?
These guides are here to help you evaluate that properly: what good AEO work actually looks like and what the warning signs are, how fair competitor benchmarking is done, and what the published evidence suggests about how far and how fast AI visibility can realistically move.
- Guide
How competitor benchmarking works in AI search
Fair comparison across brands, shared prompt sets, mentions vs citations in competitive reporting, and how benchmarks turn into AEO priorities.
Read guide - Guide
What focused AI visibility work can do
What public case studies suggest about how fast AI visibility can move when prompts, pages and signals are aligned, with examples from the market.
Read guide - Guide
How to choose an AEO agency in the UK
What to look for, what to avoid, and how to tell the difference between real AEO work and vague AI SEO claims when evaluating UK providers.
Read guide - Blog
The top GEO agencies in the UK
A named rundown of UK GEO providers, scored against the methodology tests in these guides.
Read article - Blog
The ultimate guide to AEO agencies in the UK
The longer market view: who is doing this work in the UK, and how the offers differ.
Read article - Blog
AEO vs GEO: which one?
Why the two labels describe the same job, and why nobody should sell you two programmes.
Read article - Blog
Affordable AEO plans for UK SMEs
What smaller budgets can realistically buy, and what to prioritise when the budget is tight.
Read article
How Tilio answers these questions
Our AEO and GEO agency page sets out the four layers we run, what we measure at each one, what we will not claim, and where we sit in the category we are asking you to judge us in.
See how Tilio runs AEO and GEO