Claim your business in ChatGPT: what it is and how to prepare
OpenAI is building a way to claim your business in ChatGPT and see how often it’s mentioned. What’s been shown, what’s missing and how to prepare.
In this guide
You can’t claim your business in ChatGPT yet. On 6 November 2026, screenshots of an unreleased OpenAI feature headed “Claim your business in ChatGPT” began circulating. They show a page where a verified business could see how often ChatGPT mentions it and how many people click through to its website, add its products, and set up an agent that answers customer questions.
OpenAI hasn’t announced the feature, priced it or given it a launch date. We’ll update this page the moment that changes.
This page covers what’s been shown, what it’s likely to mean for the way businesses measure AI search, and what you can do now so you’re ready on the day it goes live.
What is “Claim your business in ChatGPT”?
It’s an unreleased OpenAI feature that would let a verified business manage how it appears in ChatGPT and see OpenAI’s own data on how often it comes up in answers. The closest comparison is claiming your Google Business Profile and opening Google Search Console, combined in one place.
It came to light in two stages. In October 2026, text found inside the ChatGPT desktop app referred to claiming a business on ChatGPT, choosing a business category, connecting product feeds and verifying ownership. Then on 6 November, Juozas Kaziukėnas, founder of the e-commerce research firm Marketplace Pulse, shared screenshots of the page itself, and Search Engine Roundtable reported on them the same day. The page is marked as unreleased and appears to sit within a wider area referred to as Business Hub.
What the screenshots show
The page lists three things a business could do once it has claimed its profile.
See how your business shows up. A daily chart of how often your business is mentioned in ChatGPT conversations, alongside the clicks ChatGPT sends to your website. This is the part that matters most. Until now, the only way to estimate how often ChatGPT names a brand has been to ask it a set of questions and record the answers, because OpenAI has never shared its own count. Many people who read an answer never click anything, so website analytics only ever sees part of what’s happening.
Show customers what you offer. The ability to add your latest products and keep your business details current, so ChatGPT works from information you’ve supplied rather than whatever it has gathered from around the web.
Set up a business agent. An assistant that answers customer questions using information you control. The screenshots don’t show where it would appear in ChatGPT or how a customer would reach it.
The October app text adds detail on the set-up side: a prompt to claim your business by name, verification through a Shopify sign-in or an identity check with Persona, a claim status shown inside ChatGPT, business categories, product feeds and listings, and photos, logos and cover images marked as coming soon.
What the screenshots don’t show
Nothing in the screenshots shows the questions people asked. That’s the biggest gap. You’d know ChatGPT mentioned your business a certain number of times on a given day, but not which questions produced those mentions, so you couldn’t tell what’s working or which questions you’re missing from.
There’s no sign of competitor data either, and no breakdown of the sources ChatGPT drew on when it mentioned you. OpenAI also hasn’t defined what counts as an impression: a mention in the text, a product card, a link in the sources list, or all three. Counting rules move numbers a long way, so wait for the definition before comparing the figures with anything else.
And it’s ChatGPT only. It tells you nothing about Claude, Perplexity, Gemini, Microsoft Copilot, or Google’s AI Overviews and AI Mode.
How it compares with Google’s reporting
Google added a Generative AI performance report to Search Console on 3 June 2026. It shows how often your pages appeared in AI Overviews and AI Mode, broken down by page, country, device and date, but it reports impressions only. There are no clicks, no queries, and no way to separate AI Overviews from AI Mode. If OpenAI’s version launches with clicks as shown, it will give businesses more than Google currently does.
| Compared | Claim your business in ChatGPT (as shown) | Search Console Generative AI report |
|---|---|---|
| Status | Unreleased, unannounced | Live since June 2026, in beta |
| Mentions or impressions | Daily count of mentions in ChatGPT conversations | Impressions in AI Overviews and AI Mode, grouped together |
| Clicks to your website | Shown daily | Not included |
| The questions behind the numbers | Not shown | Not included |
| Manage your business details | Products, business details and a customer agent | No |
| Cost | Not stated | Free |
On the profile side, the closest comparison is Google Business Profile: you claim it, prove you own the business, and keep the details current so Google shows accurate information. The ChatGPT version looks to work the same way, with a customer-facing agent added.
How verification is likely to work
Nothing is confirmed, but the app text points to two routes. One is signing in with a Shopify store, which suits online retailers. The other is an identity check through Persona, a verification service, which would cover businesses that don’t sell through Shopify. There’s also a reference to a business profile being managed by another account, marked as coming soon, which suggests a colleague or an agency could run the profile on a business’s behalf.
Our advice is to decide now who in your business will make the claim, and to do it from a company account that stays with the business. However much help you get with the set-up, ownership of the profile should sit with you.
What to do before it launches
- Decide who owns the claim. Pick the person who’ll verify the business and hold the login, and make sure it’s a company email address rather than a personal one.
- Get your facts straight where ChatGPT reads them. ChatGPT builds its picture of your business from your website and from what other sites say about you. Check that your services or products, prices, locations, opening hours, contact details and about page are accurate and say the same thing everywhere. Those are the details a business profile will draw on, and the details ChatGPT uses today.
- Check what ChatGPT says about you now. Ask it the questions your customers ask, such as who the best providers of your service are in your area, and note anything wrong, outdated or missing. You can also run your site through our free AI visibility checker. This becomes your baseline, and your first list of corrections once you can supply details directly.
- Make sure your analytics can see ChatGPT traffic. ChatGPT adds
utm_source=chatgpt.comto links people click in its answers. In Google Analytics, check that visits from chatgpt.com are showing up and grouped somewhere you can find them, so you can compare your own click numbers with OpenAI’s from day one. - Prepare your product or service information. If you sell products, a clean, current product feed (the same kind you’d use for Google Merchant Center or Shopify) is the likely route in. If you sell services, write plain descriptions of each one, who it’s for and what it costs, ready to paste in.
- Write down the questions customers ask you most. The business agent will answer from information you control. The quickest way to be ready is a document of your most common customer questions with approved answers, the kind your front-of-house or sales team already gives.
- Keep a record of your AI visibility now. OpenAI’s figures will start from launch day with no history behind them. If you want to show a before and after, or prove that work you’re doing now is paying off, you need a measure from before.
What it means for measuring AI search visibility
It’s good news. A figure from OpenAI itself settles the argument about whether ChatGPT is putting your business in front of people, and it will probably become the headline number in most marketing reports.
Two things stay the same, though. First, counts without questions don’t tell you what to do. To get mentioned more often, you need to know which questions you appear in, which you don’t, who appears instead of you, and which sources ChatGPT trusts on your subject. That still means tracking a chosen set of real customer questions over time and reading the answers. Second, ChatGPT is one assistant among several. Your customers also use Claude, Perplexity, Gemini, Copilot and Google’s AI features, and no single company’s dashboard covers the others.
The sensible set-up once it launches is OpenAI’s figure as the scoreboard, with tracking of real customer questions across all of those assistants explaining why the scoreboard moves. One more note: any public dashboard picks up noise, including activity from monitoring tools and bots, so treat the trend as more reliable than any single day’s number.
How Tilio can help
When the feature launches, we’ll claim and verify the profile alongside you, agree the facts, products and answers ChatGPT should work from, and connect the new data to the rest of your AI search reporting, so you can see what your work is producing across ChatGPT, Claude, Perplexity, Gemini, Copilot and Google. For clients on Gain AEO, our monthly AI search programme, this becomes part of month one.
If you’d like it handled when the time comes, book a 20-minute call and we’ll be ready to move on launch day.
Frequently asked questions
Can I claim my business in ChatGPT yet?
No. As of 8 November 2026 the feature has only appeared in screenshots and app code, both marked as unreleased, and OpenAI hasn’t announced it. We’ll update this page the day that changes.
Is “Claim your business in ChatGPT” the same as ChatGPT Business?
No. ChatGPT Business is OpenAI’s paid workplace subscription for teams. The claim feature is about how your business appears in other people’s ChatGPT answers, and it appears to sit inside an area called Business Hub.
Will claiming your business in ChatGPT be free?
Nobody knows yet. OpenAI hasn’t published pricing and the screenshots don’t mention a cost. Google’s equivalents, Search Console and Business Profile, are free, which sets an expectation, but that’s a guess rather than a fact.
How will verification work?
It’s unconfirmed, but app code points to two routes: signing in with a Shopify store, or an identity check through Persona. There’s also a reference to a profile being managed by another account, which suggests colleagues or agencies will be able to help once it’s live.
Will it show which questions people asked ChatGPT?
Not based on what’s been shown. The screenshots show daily counts of mentions and clicks with no breakdown by question. That’s the biggest limitation, because the questions are what tell you what to publish next.
Does it replace AI visibility tracking?
It replaces guesswork about ChatGPT totals, which is welcome. It doesn’t tell you which questions you appear in, who appears instead of you, which sources ChatGPT relies on, or anything about Claude, Perplexity, Gemini, Copilot or Google’s AI features. Most businesses will use both: OpenAI’s figure as the headline, and tracking to explain it.
Can I get my business into ChatGPT in the meantime?
Yes, but not through a listing. ChatGPT builds its answers from websites it can read and from what other reputable sites say about you, so the work today is making sure OpenAI’s search crawler (OAI-SearchBot) can access your site, that your pages describe what you do clearly, and that you’re mentioned in the places ChatGPT trusts. Retailers can also apply to OpenAI’s merchant programme to have their products shown in ChatGPT.
Will it be available in the UK?
OpenAI hasn’t said which countries will get it first. Features like this often start in the US, but there’s no information either way yet. We’ll update this page when there is.
What should I do today?
Decide who in your business will own the claim, check your website says accurate and consistent things about what you do, make sure your analytics can see traffic from chatgpt.com, and note what ChatGPT currently says about you. Then you can act on launch day rather than starting from scratch.