Blog
Guides and notes on AEO, AI search visibility, and what we are seeing in the market.
9 Oct 2026
What does a GEO agency actually do?
Jack F · Answer Engine Optimisation SpecialistWhat are you actually paying a GEO agency to do? We explain the research, website improvements, content and outreach behind the reports, and what a useful engagement should deliver.
7 Oct 2026
What GPT-6 with Intelligent UI means for AI searchJack F · Answer Engine Optimisation SpecialistChatGPT’s new Intelligent UI could change how buyers compare brands and build shortlists. Here’s what businesses can do to prepare.
29 Sept 2026
How Tilio helps your brand appear in the sources AI citesJack F · Answer Engine Optimisation SpecialistAI answers can cite articles that feature your competitors but leave you out. We explain how Tilio identifies those gaps, approaches publishers and tracks what changes.
28 Sept 2026
ChatGPT could join Google’s UK search choice screensJack F · Answer Engine Optimisation SpecialistA proposed change to Android and Chrome could make AI search easier to choose. For brands, it’s another reason to check who gets recommended when customers ask about their category.
21 Sept 2026
How much does a GEO agency cost in the UK?Jack F · Answer Engine Optimisation SpecialistGEO agency fees depend on the work involved. Learn how to compare research, measurement, content, technical improvements and outreach in a proposal.
16 Sept 2026
Are ChatGPT ads worth it for UK brands?Jack F · Answer Engine Optimisation SpecialistChatGPT ads are worth testing if your customers ask ChatGPT for recommendations before they buy. Here's who sees them, what they cost, which UK businesses can't run them, and where your budget does the most.
9 Sept 2026
ChatGPT has built its own search indexJack F · Answer Engine Optimisation SpecialistFor two years the assumption was that ranking on Bing got you into ChatGPT. New research shows OpenAI has built its own index, called Labrador, and it's already serving most free users. Here's what it means for your visibility.
29 Aug 2026
Google's goto change is a non-event for AI search visibilityJack F · Answer Engine Optimisation SpecialistRank tracking is being hit with changes. AI search tracking isn't, and the reason says something useful about what these platforms actually do.
28 Jul 2026
Why brand matters more than ever in AI searchJack F · Answer Engine Optimisation SpecialistAI engines describe your brand using the whole web, not your website. Here's what the 2026 research from McKinsey, Edelman, Profound and Semrush shows about why brand is now the strongest signal in AI search.
22 Jul 2026
Does AI misrepresent your brand?Jack F · Answer Engine Optimisation SpecialistAI engines describe your brand from the whole internet, not just your website, which is how outdated facts creep in. Here's why they aren't on your homepage, and how to correct the record.
9 Jul 2026
Tracked prompts are more reliable than sceptics thinkJack F · Answer Engine Optimisation SpecialistTracked prompts can provide useful evidence when their sources and limits are clear. We explain how research informs a sample and what that sample can show.
6 Jul 2026
What we do, in a nutshellJack F · Answer Engine Optimisation SpecialistPeople ask us what Tilio actually does. Here's the honest answer: we tell you where you stand in AI search, what to do about it, and act on it where it's worth doing.
20 May 2026
GEO and AEO agencies in the UK, comparedJack F · Answer Engine Optimisation SpecialistCompare UK GEO and AEO agencies by their public services, likely fit and published pricing, with questions to help you assess proposals.
20 May 2026
Google I/O 2026: where Search is heading in the next few monthsJack F · Answer Engine Optimisation SpecialistGoogle used I/O 2026 to show how Search is becoming more conversational, visual and action-led. We look at generative UI, information agents and agentic booking — and what brands need to do to stay visible in AI Search.
19 May 2026
AI search optimisation is marketing for machinesJack F · Answer Engine Optimisation SpecialistAI search is changing how buyers research, compare and choose. This blog explains why SEO still matters, but why brands also need a clear way to understand and improve how they appear in AI-generated answers.
18 May 2026
How Tilio uses marketing agents to win in AI searchJack F · Answer Engine Optimisation SpecialistAI search is changing how people discover agencies. Here’s how Tilio uses marketing agents for its own marketing to understand how AI tools describe us, improve the right pages and make our brand easier to find, trust and recommend.
10 May 2026
Shopify is adding llms.txt to millions of storesJack F · Answer Engine Optimisation SpecialistShopify has started adding llms.txt files to stores, giving AI tools a clearer route into product, collection and policy information. Here’s what merchants should check.
28 Apr 2026
Building a zero-click moat for your brandJack F · Answer Engine Optimisation SpecialistAs zero-click search grows, brands need to focus on accuracy, defensibility and conversion, making sure answer engines describe them properly, cite the right pages and send high-intent visitors to content worth clicking.
19 Apr 2026
The UK is behind the US in AI search. Here’s what smart brands should do nowJack F · Answer Engine Optimisation SpecialistThe UK is behind the US in AI search, but mostly on the business side rather than the consumer side. Here’s what that means for brands, why it matters now, and what smart businesses should do next.
18 Apr 2026
Claude search visibility: how brands get mentioned and citedJack F · Answer Engine Optimisation SpecialistClaude doesn’t work in quite the same way as ChatGPT Search or Google AI Overviews. Here’s what’s public about how it finds content, what seems to trigger inclusion, and what to do next.
6 Apr 2026
The best free AI visibility checker tools (Top 10)Jack F · Answer Engine Optimisation SpecialistLooking for a free AI visibility checker? Here are 10 of the best lightweight tools in 2026, from technical readiness scanners to live AI visibility checkers.
5 Apr 2026
The rise of the marketing engineerJack F · Answer Engine Optimisation SpecialistMarketing engineering is on the rise. As marketing gets more complex, more teams need someone who can make workflows, AI tools, reporting and systems work properly.
1 Apr 2026
Best AEO platforms in 2026 (UK)Jack F · Answer Engine Optimisation SpecialistLooking for the best AEO platform in 2026? This guide compares the very best AEO/GEO/AI Search Platform with scores, strengths and practical differences for the UK market.
10 Feb 2026
The business case for investing in AEO in 2026Jack F · Answer Engine Optimisation SpecialistAEO is becoming easier to justify in commercial terms. This guide explains the business case for investing in answer engine optimisation in 2026, including visibility, trust, efficiency and long-term growth.
10 Feb 2026
What longer query fan-outs mean for SEO and AI searchJack F · Answer Engine Optimisation SpecialistAs AI search gets more layered, one query can trigger a wider chain of related searches behind the scenes. This guide explains why longer query fan-outs matter for SEO, AEO and technical site structure.
6 Jan 2026
Affordable AEO platforms for UK teams in 2026Jack F · Answer Engine Optimisation SpecialistLooking for affordable AEO in the UK? This guide compares 7 AEO platforms for 2026 and includes a managed option for teams that want to keep things simple.
10 Sept 2025
What is answer engine optimisation?Jack F · Answer Engine Optimisation SpecialistAnswer engine optimisation (AEO) is the practice of improving how your business appears in answers from tools such as ChatGPT, Perplexity and Google’s AI search features. It covers whether you’re mentioned, linked to as a source and described accurately.
12 Jun 2025
How to get found in AI searchJack F · Answer Engine Optimisation SpecialistSearch is changing. In 2026, the old playbook of chasing high-volume keywords and hoping for a top-10 Google spot is no longer enough.