A senior AI search specialist, inside your team
An experienced AI search specialist working in your team a few days a month. No full-time salary, no software to buy.
An experienced specialist, without the full-time cost
Fractional means an experienced AI search specialist works inside your team for a set number of days each month. Not an account manager, and not an agency contact you catch up with on a Thursday. They sit in your planning sessions, work out of your Slack, and carry the result the way a permanent hire would.
The trade is straightforward. You get two to four days of someone genuinely senior instead of five days a week of whoever the budget stretches to. For most marketing teams that's the better deal, because AI search is still young enough that judgement matters more than hours.
What we take on
We take responsibility for the whole discipline, not a list of tasks. In practice that means:
The plan+
Priorities across technical improvements, content and off-site work, tailored to your business and refined as we learn.
The questions we track+
Buyer questions drawn from your services, customer insight and market, reviewed monthly as priorities change.
The reporting+
Where you're showing up and where you aren't, written for your board rather than for us.
Your content+
Briefing your writers and reviewing what comes back, so it's built to be quoted.
The software+
Choosing it, paying for it and running it, so nobody on your team has to learn another platform.
Defending the budget+
Being in the room when the spend gets questioned, with the data to answer it.
Two ways to work with us
Which one you need usually comes down to who's asking the difficult questions internally.
Fractional Specialist
From £1,450 a month
A Tilio strategist working inside your marketing team, coordinating agreed priorities alongside your people. The right fit when you've got a capable team that needs direction on AI search specifically.
Two to four days a month, tracking and reporting included, three month minimum.
Fractional Director
From £2,350 a month
Our founder does this one personally. Board-facing, and the right call when AI search has become a leadership conversation rather than a marketing one, or when you're weighing up whether to build a team around it at all.
Two to four days a month, tracking and reporting included, three month minimum.
How we work with your team
The scope and sequence are tailored to your business, your team's capacity and what the evidence shows. We refine the work together as priorities change.
Understand your starting point+
We review your current AI search visibility, website and presence across relevant third-party sources. We agree the customer questions and engines that matter to your market.
Agree priorities+
We use that evidence to agree priorities across technical improvements, content and off-site activity, with clear responsibilities for your team and ours.
Guide the work and refine it+
We brief your team, review progress and adjust priorities as we learn. Technical, content and off-site work progress together where appropriate.
This works best when
Tick the ones that sound like you.
FAQs
What is fractional GEO?+
Fractional GEO is a senior AI search specialist in your team for a few days a month, not a full-time hire and not an agency retainer. They run the strategy, the tracking and the reporting for how you show up in AI answers, including ChatGPT, Google Gemini and Google AI Overviews. GEO and AEO are two names for that same job, so fractional AEO is the same offer.
How is this different from your ongoing programme?+
In the managed programme, Tilio works from outside your business, combining analytics with agreed content, technical improvements and off-site work for a monthly fee quoted to scope. Fractional puts a specialist inside your team instead, setting the direction and briefing your own people. The two can be combined, with the fractional specialist setting strategy and managed delivery covering agreed content work.
Is content production included?+
No. Fractional covers the specialist, the strategy and the tracking. Content comes from your own team, Tilio's managed delivery, or a mix, which keeps you in control of where that budget goes.
Do we need to buy an AI visibility platform?+
No. Tracking and reporting are included in the fee, so there's nothing to buy or learn. If you already have a platform we'll work in that instead.
Who actually turns up?+
The same named person every time. You'll meet them before you commit, and they'll be in your Slack and your planning sessions rather than appearing for a monthly call.
What happens as our team gets stronger?+
The work changes shape as your team gains confidence and experience. Your people can take on more of the day to day, with us providing direction and specialist support. We review responsibilities together as your needs change.
How long is the commitment?+
Three months minimum, then rolling. We agree the scope and priorities around your business and review them as the work develops.
Is this the right fit?
A short call is enough to tell. We'll look at where you're showing up now and be straight about whether you need this, our ongoing programme, or neither yet.
Building your own team instead? Workshops and training