Roomes achieves a 104% increase in AI visibility
AI visibility rose from 24.1% to 49.2%, with 214% more mentions and 3x citations. Our work with Roomes also strengthened visibility across its priority topics.
4 August to 11 November 2026
ChatGPT
Google AI Overviews- Google AI Mode
Google Gemini
- Increase in AI visibility
- +104%
- Increase in mentions
- +214%
- Citations
- 3x
In Roomes’ words
“Tilio have been instrumental in helping us optimise our website for the evolving world of AI search. Their expertise and practical approach have been invaluable, and the early results are really encouraging. We’re excited to see how this continues to develop.”
Michael
Head of Sales & Marketing, Roomes
A stronger presence in AI search
Roomes wanted a stronger presence in the AI searches that matter to its business. We worked together to identify priority areas and improve its website for the way people research furniture and interiors through AI.
AI visibility rose from 24.1% to 49.2%, a 104% increase. ChatGPT visibility reached 46.9%, while unbranded share of voice grew from 9.1% to 15%.
How often a brand appears in answers to the questions being tracked.
- 4 August 2026
- 24.1%
- 11 November 2026
- 49.2%
25.1 percentage points gained
104% relative growth
How often a brand appears in tracked ChatGPT answers.
- 4 August 2026
- 29%
- 11 November 2026
- 46.9%
17.9 percentage points gained
61.7% relative growth
A brand’s share of tracked mentions compared with its competitors.
- 4 August 2026
- 9.1%
- 11 November 2026
- 15%
5.9 percentage points gained
64.8% relative growth
Progress where it mattered most
Together with Roomes, we identified the key topics where the business wanted greater visibility. Those priorities gave the work a clear focus and a way to measure progress in the areas that mattered to the team.
Several priority topics started with little or no AI visibility, with readings in the 0% to 10% range. Later readings reached 38% and 41%, a substantial step forward across the selected topics.
Visibility across selected priority topics
- Starting range
- 0–10%
- Later readings
- 38–41%
More mentions and citations
The progress extended beyond visibility. Roomes appeared more often in AI answers, with more brand mentions and citations supporting its presence.
+214%
Increase in mentions
Occurrences of a brand’s name in tracked AI answers.
Roomes appeared more often in the AI answers being tracked, with a 214% increase in brand mentions.
3x
Citations
Links to a website used as sources in AI answers.
More citations strengthened Roomes’ presence in AI answers alongside the growth in visibility and mentions.
Make your business easier to find
Tilio is a UK AEO agency. We help you understand where your business appears in AI answers and where to focus your next improvements.
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