1 September 2026
New Tilio service: fractional GEO and AEO support
Tilio has launched fractional GEO and AEO support: an experienced AI search specialist working inside your team a few days a month.
We've launched fractional GEO and AEO support, for teams trying to get experienced AI search capability into the business.
It exists because of a problem we keep running into. We're sent a lot of GEO and AEO job specs, and almost all of them ask for five years' experience in AI search. Generative search has been a serious marketing concern for about three years. ChatGPT arrived at the end of 2022 and AI Overviews landed in 2024, so anyone claiming five years is either counting their SEO career or telling you what they think you want to hear.
That leaves marketing leaders in a difficult spot. Years won't tell you who's good. Neither will titles, since the same job gets advertised as AI Search Lead, GEO Manager, Content Strategist for AI Visibility and SEO Manager (AEO). Salary won't either, with advertised ranges for similar seniority running a six-figure spread. So you end up assessing on instinct in a discipline where nobody internal has a reference point.
Meanwhile the pressure to act keeps building. Conductor surveyed more than 250 enterprise marketing leaders in the US this year: 94% are increasing AEO and GEO investment in 2026, and 97% saw a measurable effect on their funnel in 2025. That's US enterprise data and the UK sits behind it, but the direction isn't in question.
How fractional GEO and AEO works
You can't hire five years of something that's existed for three, but you can bring the experience in without a permanent hire.
A Tilio specialist works inside your team for a few days a month. They run the roadmap, own the questions you're tracked against, handle the reporting and brief whoever's producing your content, with the rest of our team behind them. They're in your planning sessions and your Slack rather than appearing for a monthly call.
Two options: a Fractional Specialist from £1,450 a month, or a Fractional Director, which our founder handles personally, from £2,350. Tracking and reporting are included in both, so there's no software for you to buy. The minimum commitment is three months, then rolling.
FAQs
- Should we hire someone or use a fractional specialist?
- It depends on how fast you need to move and whether you can find the right person. Fractional gets experience into the business in weeks rather than months. It can cover the gap while you recruit, then stay on as senior support once your hire is in.
- What does a fractional specialist actually do?
- They run the roadmap, own the questions you're tracked against, handle the reporting and brief whoever is producing your content. They work in your planning sessions and your Slack rather than appearing for a monthly call.
- Is content production included?
- No. Fractional covers the specialist, the strategy and the tracking. Content comes from your own team, Tilio's managed delivery, or a mix.
- Does this replace Tilio's ongoing programme?
- No. In the ongoing programme, Tilio does the work from outside your business. Fractional is for teams who want the capability sitting inside their own team, and the two can be combined.
Is fractional the right fit?
A short call is enough to tell. We'll look at where you're showing up now and be straight about whether you need a fractional specialist, our ongoing programme, or neither yet.