AI search solutions for PR agencies
Ongoing agency support
Use your earned media, narrative and relationship expertise to help clients become more visible, cited and accurately represented in AI-generated answers.
[01] What this is for
/ AI search support for PR agencies
What this is for
A specialist AI search partner layer for PR agencies.
Your agency already has many of the skills AI search rewards: earned authority, credible storytelling, narrative discipline, original thinking and trusted relationships.
Tilio helps turn that expertise into measurable AI visibility.
We show how clients appear in AI-generated answers, which sources shape those answers, where competitors are being favoured and what needs to change across earned, owned and third-party media.
Your team leads the client strategy. Tilio provides the AI search measurement, source analysis and implementation support behind it.
[02] Why PR is well placed
/ earned authority wins
Why PR agencies are well placed
AI search is built on public evidence.
The brands most likely to be retrieved, cited and trusted are often the ones with a stronger source layer around them: credible coverage, expert commentary, distinctive ideas, original data, consistent positioning and useful third-party validation.
That overlaps directly with the work strong PR agencies already do.
PR is built on earned authority. It creates the stories, sources, relationships and public proof that help markets understand why a company matters.
In AI search, that work has a longer afterlife. A campaign, quote, profile, report or media placement can keep shaping how a brand is described long after publication.
Tilio helps agencies see where that is happening, where it is missing and how to strengthen it.
[03] The Tilio layer
/ measurement, sources and recommendations
The Tilio layer
Tilio adds the AI search capability around your comms expertise.
We help agencies understand:
- how clients appear across AI answers
- which competitors are more visible
- which sources are being cited
- whether the client's narrative is accurate
- whether earned media is influencing answer visibility
- where the source layer is thin, outdated or unclear
Then we turn that into practical recommendations your team can use across PR, content, owned assets, campaigns and spokesperson strategy.
The aim is simple: help strong PR work become easier for AI systems to find, understand and cite.
[04] What we do
/ ongoing agency support
What we do
AI visibility changes over time.
Competitors move. Campaigns land. New sources appear. Old information gets reused. AI answers shift.
That is why this works best as an ongoing agency partnership.
Tilio can support your team with:
- monthly or quarterly AI visibility tracking
- competitor share of answer analysis
- mention and citation reporting
- source and publication analysis
- narrative accuracy reviews
- campaign visibility measurement
- recommendations for content, PR and owned assets
- white-label or co-branded reporting
This gives your agency a repeatable way to show how reputation is being reconstructed inside AI search.
[05] How agencies use it
/ strategy, reporting and growth
How agencies use it
AI visibility can support several parts of a PR agency's offer.
Client strategy
Show how the client is currently represented in AI answers and where the narrative needs strengthening.Retainer reporting
Add AI mentions, citations, source visibility and competitor share of answer to existing comms reporting.Campaign planning
Identify the proof points, owned pages, expert profiles and third-party sources that need strengthening before activity goes live.Earned media measurement
Show whether coverage is being retrieved or cited in AI answers, even when it does not drive obvious referral traffic.New business
Benchmark a prospect against competitors and show where they are underrepresented in the answer layer.Executive visibility
Assess whether founders, leaders and subject-matter experts are connected to the right topics in AI search.
[06] What wins in AI search
/ distinctive source material
What wins in AI search
Generic content is easy to ignore, compress or replace.
The strongest opportunities come from material that adds something genuinely useful to the public knowledge base around a category.
For PR agencies, that means the work that already tends to perform well:
- original research and proprietary data
- credible expert commentary
- distinctive points of view
- strong founder or spokesperson visibility
- high-quality earned media and third-party validation
- clear claims backed by evidence
AI search gives that work another route to influence. The more useful, specific and credible the source material, the stronger the chance it can be retrieved, cited and used to shape an answer.
[07] How it works
/ simple partner process
How it works
Define the client and category
You share the client URL, competitors, priority themes and the questions you want to understand.
Build the prompt set
We map prompts around the client's category, buyers, stakeholders, campaigns and reputation priorities.
Track AI visibility
We analyse how the client and competitors appear across AI-generated answers, including mentions, citations, sources and narrative accuracy.
Review the source layer
We identify which earned, owned and third-party sources appear to shape the answers.
Recommend next actions
You receive clear recommendations your team can use across PR, content, media strategy and owned assets.
[08] Ways to work with Tilio
/ partner support or benchmarks
Ways to work with Tilio
Choose the level of support that fits the agency relationship, client need and proof point.
Agency partner retainer
Ongoing AI search visibility support for PR agencies that want to add this capability across client strategy, reporting, campaign planning and new business.
Best for agencies that want a specialist partner behind their offer.
Client benchmark audit
A one-off snapshot of how a client appears in AI answers today, including competitors, citations, sources and narrative accuracy.
Best for pilots, pitches and first conversations.
Campaign visibility review
A focused review of whether a campaign, report, announcement or earned media push has improved visibility in AI-generated answers.
Best for showing value beyond coverage volume, reach and referral traffic.
[09] Who this is for
/ PR, comms and reputation agencies
Who this is for
This is for PR and comms agencies that want to help clients understand how reputation appears inside AI search.
It is especially useful if you:
- advise clients on reputation, positioning or category authority
- run earned media campaigns where value extends beyond clicks
- create original research, commentary or thought leadership
- manage founder, executive or expert visibility
- want stronger evidence for client strategy or new business
- need a specialist AI search partner behind your agency offer
Tilio works as the measurement and implementation layer around the expertise your agency already has.
[10] Ready to act
/ add AI visibility to your agency offer
Add AI visibility to your agency offer
PR is built on earned authority, credible storytelling and trusted relationships.
Those strengths are becoming more valuable in AI search. Brands that add useful knowledge to the web, publish genuinely distinctive material and earn credible third-party validation are better placed to be retrieved, cited and trusted.
Tilio helps agencies measure that opportunity, track progress and turn it into practical client recommendations.
FAQs
Is this a one-off audit or ongoing support?+
The main offer is ongoing agency support. A one-off benchmark audit can be useful as a starting point, pitch asset or pilot, but AI visibility is best tracked over time.
Is this designed for PR agencies or SEO agencies?+
This is built for PR and comms agencies. The focus is reputation, earned authority, source visibility, narrative accuracy and how public proof appears in AI answers.
Does this replace PR measurement?+
No. It adds an AI visibility layer to existing comms measurement. Coverage, authority, message pull-through, share of voice and stakeholder relevance still matter.
Can this be white-labelled?+
Yes. Tilio can support your agency behind the scenes, provide white-label reporting, or work as a named specialist partner if that suits the client relationship.
Will Tilio speak directly to our clients?+
Only if you want us to. We can work entirely through your team, support you in the background or join client conversations as a specialist AI search partner.
What makes PR work valuable in AI search?+
AI search rewards useful public evidence. Original data, distinctive commentary, credible media coverage, expert visibility and clear positioning all help answer engines understand and cite a brand.
What do you need from us?+
We usually need the client URL, priority competitors, key themes and the market, audience or stakeholder questions you want to track. We can help shape the prompt set.