AEO agencies in the UK | 20 compared

An answer engine optimisation (AEO) agency helps your business improve its visibility when buyers use AI to research products, compare services and choose suppliers. The work connects what appears in those answers with improvements to your website, content and presence on relevant third-party sites.

Tilio is a specialist UK AEO agency and a strong choice for businesses that want strategy and ongoing delivery in one monthly programme. Its Gain AEO service combines AI visibility tracking, content creation and optimisation, technical improvements and off-site outreach. Tilio can deliver the agreed work directly or alongside your existing marketing team.

The right agency depends on the help you need. A Shopify retailer may prioritise store development, while a business with an established content team may need research and specialist direction. This comparison explains those differences so you can build a useful shortlist.

Published by Tilio, one of the agencies featured. We compared providers' public services, delivery models and pricing to assess their suitability for different business needs. Provider pages checked on 30 October 2026.

The quick comparison

Start with the support you need, then compare what the fee includes. A focused page-improvement package, an outreach service and a broader managed programme buy different levels of delivery.

The profiles below contain source links, scope details and pricing qualifications. Where the table says “Request a quote”, obtain a proposal for your requirements.

Tilio | specialist AEO agency

Tilio is a specialist UK answer engine optimisation (AEO) agency based near Exeter, Devon, working with businesses across the UK. It helps you get mentioned and cited in AI answers from ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Its monthly programme, Gain AEO, measures where you stand and does the work to improve it.

In 14 weeks, Tilio’s work with furniture retailer Roomes delivered a 104% increase in AI visibility, from 24.1% to 49.2%. Roomes’ brand mentions rose 214% and citations tripled. Michael, Head of Sales & Marketing at Roomes, says: “Their expertise and practical approach have been invaluable.” Read the Roomes case study.

Gain AEO includes new and improved content, technical fixes so AI can read your website, and outreach for accurate coverage on third-party sites.

Tilio’s clients also include Hotline and RoukenCells. It publishes Vantage, a weekly public index of the brands AI answers name, industry by industry.

Good fit: Businesses and marketing teams that want a specialist to own AEO from research to delivery, on its own or alongside an existing SEO agency, writer or developer.

Pricing: Request a quote. Tilio agrees the work and one monthly fee around your business. See the pricing page.

Blue Array | AEO and organic search

Blue Array's AEO service combines content discoverability and technical optimisation with monitoring of brand mentions, citations, sentiment and competitors.

It places that work within its wider organic-search offering. The service is relevant when AI visibility needs to be considered alongside established SEO priorities, with reporting on how different AI systems represent the brand.

Good fit: Marketing teams seeking coordinated SEO and AEO support.

Pricing: Request a quote.

Bubblegum Search | off-site brand mentions

Bubblegum Search specialises in building a brand's presence on relevant publications, comparisons and review pages. Its service combines buyer-question tracking, source research, outreach and reporting.

The emphasis is on coverage beyond your own website. Website content, technical SEO and on-page optimisation are separate services.

Good fit: Businesses with website support already in place that need help pursuing relevant third-party mentions. It also offers support for agencies and consultants.

Pricing: From £550 a month plus VAT. The entry package covers up to ten buyer questions and up to two selected platforms.

Buried | content, technical work and PR

Buried combines AEO research with content, technical improvements and digital PR. Its services cover ecommerce, local businesses and international markets.

Its process includes a website audit, competitor analysis, prompt research and reporting. AEO measurements sit alongside SEO, traffic and conversion reporting, giving buyers a way to review the work within a wider search programme.

Good fit: Businesses seeking content, technical implementation and external coverage in the same engagement.

Pricing: Small-business retainers are advertised at £1,200–£3,000 a month, with larger programmes priced separately. Confirm VAT and the agreed commitment.

Charle | Shopify ecommerce

Charle's AEO service focuses on Shopify and Shopify Plus. Its work includes product and collection content, structured data, product feeds, digital PR and citation tracking.

The platform focus makes it relevant when a visibility plan depends on changes to the store itself, such as improving catalogue information or updating product and collection templates.

Good fit: Ecommerce teams looking for AEO support connected to Shopify implementation.

Pricing: Request a quote.

ClickSlice | prompt research and content

ClickSlice researches commercial prompts, competitor appearances and cited sources, then uses those findings to plan content and positioning improvements.

Its published process moves from an initial audit to strategy, changes across pages and prompt groups, and further refinement. The offer connects AI visibility with traditional SEO and content intended to help buyers make decisions.

Good fit: Businesses wanting commercial prompt analysis to inform their website and search strategy.

Pricing: Request a quote.

Digital Landscope | AEO alongside SEO

Digital Landscope is a Glasgow-based SEO and AEO agency. Its AEO work focuses on clear answers to relevant questions, accurate website information and technical improvements.

The service includes creating and refining content, organising information and addressing how pages can be understood by search and AI platforms.

Good fit: Businesses looking for AEO content and technical support alongside SEO.

Pricing: Request a quote.

Exposure Ninja | wider marketing delivery

Exposure Ninja brings together AI visibility research, content strategy, technical SEO and digital PR. Its offer also includes website development and preparation for AI agents.

That breadth is useful when the brief crosses several disciplines, such as improving search visibility while updating a website or coordinating wider marketing activity.

Good fit: Teams that need AI visibility work connected to a broader marketing and website programme.

Pricing: Request a quote for the combined scope.

Footprint Digital | managed AEO and measurement

Footprint Digital uses its Response RAIdar platform to inform a managed AEO service. The offer combines AI visibility analysis with strategy, content improvements, technical work and reporting.

Its published scope includes research into conversational searches, reviews of brand information, structured data and changes to existing pages. Clients work with an account manager and search specialist.

Good fit: Teams seeking an agency to interpret visibility data and turn it into ongoing work.

Pricing: Its pricing page lists AEO and AI visibility from £1,250 a month. Fees exclude VAT under its master terms.

Found | AEO across teams and channels

Found's AEO service covers audits, strategy, content, technical implementation and digital PR. It uses Luminr to monitor how brands appear across AI platforms.

Found also offers workshops and training to coordinate AEO activity with product, PR and data teams. This is relevant where several departments influence the information published about a business.

Good fit: Organisations that need AEO delivery coordinated across internal teams and search channels.

Pricing: Request a quote.

Impression | SEO, PR and acquisition

Impression combines SEO, PR, content and technical work within its AEO offering. Its approach includes experimentation and changes to the sources and pages that describe a brand.

Reporting covers mentions, citations and sentiment alongside identifiable AI referral traffic and conversions. That combination helps a marketing team examine both visibility and the visits it can measure.

Good fit: Businesses seeking integrated SEO and PR support with attention to acquisition.

Pricing: Request a quote.

Kaleto.Digital | tailored SME support

Kaleto.Digital offers AEO services for small and medium-sized businesses. Its published scope covers content, technical accessibility, business information and off-site authority.

The agency describes programmes tailored to the customer's objectives, with ongoing monitoring of visibility across AI platforms.

Good fit: SMEs looking for a programme shaped around their services, market and current website.

Pricing: Request a quote for the proposed work.

MarGen | defined AEO packages

MarGen offers AEO programmes for sectors including B2B software, financial services, legal services and healthcare.

Its packages distinguish foundational content and technical work from broader programmes that include digital PR and off-site activity. This distinction matters when external coverage is a central part of your brief.

Good fit: Buyers who want defined service tiers and commitments, including businesses in B2B and regulated sectors.

Pricing: Foundation is £2,950 a month with a three-month minimum. Authority starts at £5,950 a month with a twelve-month minimum. MarGen states that no VAT is added to its published prices.

NeuralAdX | prompt evidence and page improvements

NeuralAdX combines technical and content improvements with AI visibility benchmarking and analysis of live answers. Its published measurement separates website citations from brand visibility.

Its entry package provides a defined starting scope, while higher tiers expand prompt coverage and implementation.

Good fit: Businesses wanting a focused initial programme with evidence from individual prompts and specified page improvements.

Pricing: The entry package is £450 a month plus VAT. It includes five commercial prompts, two monthly benchmark reports, one priority page improvement and one monthly recording of live AI retrieval.

Passion Digital | AEO across marketing channels

Passion Digital offers work on Google AI Overviews and AI Mode, AI performance tracking, brand information and research.

It positions AEO alongside paid media, content and PR. Its services include examining how AI systems describe a business and monitoring changes in visibility across platforms.

Good fit: Marketing teams looking to coordinate AEO with other acquisition and brand activity.

Pricing: Request a quote.

Propeller | technical work and brand information

Propeller combines technical implementation with content and business-information work. Its process covers auditing visibility, planning structured data, making website changes and reviewing performance.

It also checks directory listings, partner pages, review sites and social profiles for inconsistent names, outdated claims and broken links.

Good fit: Businesses that need coordinated improvements to their website and the information published about them elsewhere.

Pricing: Request a quote.

Rank4AI | a choice of delivery models

Rank4AI offers three routes: off-site services, a wider agency engagement that includes website work, and advisory support for a customer's own team to implement.

That separation gives buyers a useful starting point for deciding how much execution they want to retain internally. Each route begins with an audit.

Good fit: Businesses comparing outsourced delivery with an advisory relationship.

Pricing: Request a written quote. Its pricing page contains different entry-service and audit figures across its sections, so the applicable fee, VAT and minimum term need confirming.

Screaming Frog | technical analysis and PR

Screaming Frog's AI search service builds on its SEO, analytics and digital PR work. It covers commercial prompt tracking, AI bot analysis, referral measurement, content strategy and outreach to pages cited in AI answers.

The service is relevant when understanding how systems access a website is part of the brief, alongside improving the content and external sources they encounter.

Good fit: Businesses that need technical investigation connected to marketing implementation and measurement.

Pricing: A proposal based on an agreed day rate and the number of days required.

The SEO Works | AEO within organic search

The SEO Works combines AEO with its organic-search services. Its approach includes content creation, page structure, technical improvements and work on external credibility.

It also describes maintaining content, keeping business information consistent and monitoring AI mentions, referral visits and search performance.

Good fit: Businesses seeking one agency to manage SEO and AI visibility together.

Pricing: Request a quote.

Varn | assessment, strategy and training

Varn offers AI visibility assessment, competitor benchmarking, technical and content advice, and team training.

Its AI Visibility Framework examines where a brand appears and identifies gaps to inform the next stage of work. Training can help an internal team develop its own approach to content and measurement.

Good fit: Teams seeking specialist assessment or practical support to build internal capability.

Pricing: Managed work is quoted to the brief. Training starts at £395 per person. Confirm VAT and the course scope.

Compare the work behind the fee

Give shortlisted agencies the same brief: your priority services, target customers, competitors and existing marketing resources. Then compare five things.

1. The starting point. Which questions, engines and markets will the agency assess? The research should cover the buying decisions that matter to your business.
2. The delivery. What will change on your website, who will make those changes and what access or approvals will they need? Specify content, technical work and publishing responsibilities.
3. The off-site work. Which types of sources will the agency pursue, why are they relevant, and who pays any publisher fees? Agree what counts as a useful opportunity.
4. The evidence. Ask for a relevant example of completed work and a sample report. Establish whether the example concerns a client, the agency's own brand or a proposed approach.
5. The full cost. Compare setup fees, delivery allowances, VAT, minimum terms, cancellation and ownership of the content and data.

Bring a commercially important page to the conversation. Ask the agency to explain what it would investigate, what it might improve and how that work would fit into the proposed programme.

A team with its own writers and developers may need specialist research and direction. A team with limited capacity may need the agency to handle delivery. Make that division clear before comparing monthly fees.

For a fuller checklist, see how to choose an AEO agency.

Measure recommendations as well as citations

An AI answer can cite your article while recommending another business. If your goal is to be shortlisted by potential customers, a report needs to show that distinction.

Review the answers to questions that do not name your business, as well as questions that do. The first helps assess discovery. The second helps assess how an already-known brand is described.

Results should identify the questions, engines, dates and answer coverage behind them. Compare repeated observations under a consistent method, then review identifiable visits, enquiries and sales alongside the visibility data.

Tilio's guide to measuring AI visibility explains how those observations inform the next stage of work.

Work with Tilio

Tilio brings AEO research, strategy and delivery together through Gain AEO. It is designed for businesses that want a specialist partner to investigate where their brand is missing, make the agreed improvements and review progress over time.

Share your website, priority services and the support you already have. Tilio will discuss the opportunities with you and propose the work and monthly fee.

Request a quote.

FAQ

What does AEO mean?

AEO means answer engine optimisation. Agencies also use terms such as AI search optimisation for work on visibility in AI-generated answers. Compare what they research, deliver and measure.

How much does an AEO agency cost?

The price depends on the work. For example, NeuralAdX's £450-a-month entry package plus VAT covers limited tracking and one monthly page improvement. MarGen's Foundation programme costs £2,950 a month with a three-month minimum and no VAT added. Tilio agrees a monthly fee around your requirements.

Do you need an AEO agency if you already have an SEO agency?

It depends on the support your existing agency provides. Google says established SEO practices remain relevant to AI Overviews and AI Mode. A specialist AEO agency can work alongside an SEO team when you need additional research, measurement or delivery focused on AI visibility.

Can an agency guarantee AI recommendations?

An agency can commit to specific work and contractual remedies, but it does not control an AI service's answers. A guarantee of published third-party mentions is different from a guarantee that AI will recommend your business.

How long does AEO take?

Agree milestones for the initial assessment, delivery and progress reviews. The time needed to observe a meaningful change depends on your starting position, the work completed and the systems being measured. Review repeated observations over the following months, with completed work and visibility reported separately.