12 November 2026
New Tilio service: AI search attribution
Google, Microsoft and OpenAI now each report a piece of AI search performance, and none of them joins it up. Tilio, a UK AEO agency, has launched AI search attribution to show what AI search contributes to enquiries and sales.
OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. With it came Business Hub, where a verified business can see its mentions, website clicks and discovery topics in ChatGPT over the past 28 days. Google, Microsoft and OpenAI now each report a piece of AI search performance to the businesses they show.
None of them joins it up. So Tilio, a UK AEO agency, has launched AI search attribution: a one-off setup that brings those figures together with your own analytics, so you can see what AI search contributes to your enquiries and sales.
What businesses can now see
Three companies now publish their own figures on how they show a business in AI answers. All three reports arrived in 2026.
- ChatGPT Business Hub. Mentions, website clicks and discovery topics over the past 28 days, for verified businesses. OpenAI launched it in beta on 10 November 2026. Source: OpenAI’s help centre.
- Google Search Console. Impressions in AI Overviews and AI Mode by page, country, device and date, in its Generative AI performance report. Google announced it on 3 June 2026 and opened it to all websites on 31 August 2026. Source: Google’s announcement.
- Bing Webmaster Tools. Citations in Microsoft Copilot and AI-generated summaries in Bing, the pages cited and grounding queries, in its AI Performance report. It has been in public preview since 10 February 2026. Source: Microsoft’s announcement.
What the platforms don’t tell you
Each report stops short of the customer journey. Search Console shows impressions but not clicks or the queries behind them, and it doesn’t separate AI Overviews from AI Mode. Bing reports citations, not visits to your website.
Business Hub has limits of its own. For an online business, OpenAI only counts a mention when ChatGPT references the website, so the brand name alone doesn’t count. Clicks are recorded inside ChatGPT and don’t confirm a visit or a sale, and insights only show once activity passes OpenAI’s thresholds.
The visits themselves are in your analytics. GA4 can separate visits from ChatGPT, Claude, Perplexity, Copilot and Gemini and tie them to enquiries and sales, as our guide to AI traffic attribution in GA4 explains. What no platform shows is the person who reads an answer and comes to you later another way.
What AI search attribution does
AI search attribution joins those pieces into one view. We map where your enquiries and sales happen, claim and verify your accounts, set up an AI channel in GA4, add a “how did you hear about us” question to your forms and track around 50 real customer questions every day across ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Overviews and AI Mode.
AI search attribution setup costs from £1,950, as a one-off fee. Setup takes around two weeks. A baseline report follows after the first 28 days of data, then a monthly report, on its own or as part of Gain, our monthly AEO programme. It gives you a baseline and a system for measuring against it, not proof of return on investment.
Why start now
Business Hub only looks back 28 days, so a business that isn’t recording its figures each month loses its baseline.
Claiming your profile is the first step, and we help with that too. See ChatGPT business profile setup, or read our announcement from 10 November for what OpenAI launched and who can claim.
FAQs
- What is AI search attribution?
- AI search attribution shows what answer engines such as ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Overviews and AI Mode contribute to a business’s enquiries and sales. No single platform reports that yet, so it joins the partial data each one holds into one view and one monthly report.
- Who offers AI search attribution in the UK?
- Tilio is a UK AEO agency that sets up AI search attribution for businesses. The setup takes around two weeks, a baseline report follows after the first 28 days of data, and a monthly report follows that.
- How much does AI search attribution cost?
- AI search attribution setup costs from £1,950, as a one-off fee. Monthly reporting is included in Gain AEO, Tilio’s monthly AEO programme, or quoted separately.
- Does ChatGPT’s Business Hub show sales from ChatGPT?
- No. Business Hub shows a verified business its mentions, website clicks and discovery topics over the past 28 days. Clicks are recorded inside ChatGPT, so they don’t confirm a visit to the website or a sale.
- Does AI search attribution prove return on investment?
- No. AI search attribution gives a business a baseline and a consistent way to measure against it. Part of what AI search does can’t be measured yet, such as people who read an answer and never click.
Talk to us about AI search attribution
A 20-minute call is enough to tell you what you can measure today.