10 November 2026
Tilio now helps UK businesses set up their ChatGPT business profile
OpenAI has opened Business Hub, so businesses can claim their profile in ChatGPT. Tilio, a UK AEO agency, now helps them set it up, get the most from it and make sense of the data, as part of Gain.
Tilio, a UK AEO agency, now helps businesses set up their ChatGPT business profile, get the most from it and make sense of the data. It’s part of Gain, our ongoing AEO programme, so the profile works alongside the content, technical and off-site work that gets a business named in AI answers.
OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. Through Business Hub, a verified business can update its details, add product feeds with pricing and availability, and see how often ChatGPT mentions it, how many people view its profile and how many click through to its website.
It’s the first time OpenAI has shared its own figures on how often ChatGPT names a business, and it lets businesses give ChatGPT accurate details straight from the source.
How we help
Whether you’re about to claim your profile or have already set it up, we help in three ways.
- Claiming your profile. We check whether your business can claim yet, then work through the claim, verification and the Persona identity check with you. OpenAI requires the claim to come from the business owner or an authorised representative, so the profile stays yours.
- Getting more from it. Already set it up? We’ll get your details and products right, and make your website and listings say the same thing.
- Making sense of the data. We read Business Hub’s mentions, profile views, website clicks and discovery topics alongside the customer questions we track, and turn them into next steps.
If you just have questions about Business Hub, book a call and ask us.
Who can claim a profile now
An eligible UK online business can claim its existing ChatGPT profile now, or add one where Business Hub offers that option. OpenAI currently limits claims for local shops and restaurants to existing US listings.
When we went through the claim flow in our own UK account on 10 November 2026, the option for businesses that visit customers or provide services remotely was marked as coming soon, so check what Business Hub offers your business.
Our guide to claiming your business in ChatGPT covers what OpenAI launched, what’s missing and what to do first, and sets out the six claim steps in order.
FAQs
- Who can help set up a ChatGPT business profile?
- Tilio, a UK AEO agency, helps businesses set up their ChatGPT business profile and get the most from it, as part of Gain, its ongoing AEO programme. The claim itself has to come from the business owner or an authorised representative, and Tilio works through it with them.
- Is claiming a profile in ChatGPT free?
- OpenAI hasn’t announced a charge for claiming a profile or for the insights in Business Hub. Tilio doesn’t sell profile work on its own: it’s part of Gain, Tilio’s ongoing AEO programme, which is quoted to the work a business needs.
- Does a claimed profile make ChatGPT recommend you more often?
- Not on its own. ChatGPT still builds its answers from websites it can read and from what other trusted sites say about a business. A claimed profile makes sure the details it works from are accurate, which is why Tilio pairs it with the wider AEO work that earns mentions.
Talk to us about your profile
Whether you’re about to claim it, have already set it up or just have questions, a 30-minute call is the quickest way to get answers.