Tilio

AI search visibility for Recruitment agencies

Ongoing AI search support

Help employers and candidates find, trust and choose your recruitment expertise in AI-generated answers.

[01] What this is for

What this is for

A specialist AI search partner layer for recruitment agencies.

Your agency already has many of the assets AI search rewards: market knowledge, salary insight, sector specialism, candidate advice, employer relationships and hard-won judgement about who is genuinely good in a market.

Tilio helps turn that expertise into measurable AI visibility.

We show how your agency appears when employers and candidates ask AI systems about your market, your roles, your locations and your specialisms.

Then we help strengthen the source layer around your agency so answer engines have clearer, more useful material to retrieve, cite and trust.

[02] Why recruitment agencies are well placed

Why recruitment agencies are well placed

Recruitment is built on information advantage.

The strongest agencies know what salaries are moving, which skills are scarce, which roles are changing, what candidates actually want and what employers need to hear before they go to market.

That knowledge is exactly the kind of material AI search needs.

AI-generated answers are more likely to rely on useful, specific and credible source material than generic service pages. For recruitment agencies, that creates a clear opportunity: turn sector knowledge, salary insight and hiring advice into public evidence that answer engines can understand.

The agencies that win in AI search won't be the ones publishing the most content. They'll be the ones adding genuinely useful knowledge to their niche.

[03] The market is moving

The market is moving

Search behaviour is changing.

A 2026 arXiv study, Measuring Google AI Overviews, analysed 55,393 trending queries and found that Google AI Overviews appeared for 13.7% of queries overall, rising to 64.7% for question-form queries.

Hiring is also becoming more AI-mediated. Research from Greenhouse, reported by The Guardian, found that 47% of UK job seekers surveyed had experienced an AI interview, and 30% had walked away from a hiring process because it included one.

On the candidate side, Bright Network research reported by The Guardian found that half of graduates and undergraduates were using AI for applications, up from 38% the year before.

The point for recruitment agencies is not that AI replaces expertise. It makes trusted expertise more important.

Employers and candidates are already dealing with more automated noise: more applications, more summaries, more screening tools, more generic advice. Specialist agencies can use AI search as a way to make their knowledge easier to find, evaluate and trust.

[04] What Tilio measures

What Tilio measures

We test the questions that matter in your recruitment market and analyse how AI systems respond.

That can include:

  • whether your agency appears for priority markets, roles and locations
  • which competing agencies are mentioned more often
  • whether your agency is cited or only named
  • which pages, publications and third-party sources shape the answer
  • whether your specialisms are described accurately
  • whether your consultants, salary guides and market insights are visible
  • where weak or missing source signals are holding you back

The output gives you a clearer view of how your agency is being represented when employers and candidates research your market through AI search.

[05] What wins in AI search

What wins in AI search

Generic recruitment content is easy to ignore.

Pages saying you “connect exceptional talent with leading employers” don't give answer engines much to work with. The opportunity is to publish material that adds something useful to the web.

For recruitment agencies, that usually means:

  • salary guides with real context
  • hiring market reports
  • role and skills explainers
  • sector-specific candidate advice
  • employer guides based on live market insight
  • consultant profiles that show genuine niche expertise

This is where strong recruiters have an advantage. The best agencies are close to the market every day. They hear objections, salary pressure, candidate movement, hiring bottlenecks and skills gaps before they show up in public data.

Tilio helps turn that knowledge into source material that can support stronger AI visibility.

[06] The Tilio layer

The Tilio layer

Tilio adds the AI search capability around your recruitment expertise.

We help identify how answer engines interpret your agency, which sources they rely on and where your public footprint needs strengthening.

Then we turn that into practical recommendations across your site, content, consultant profiles, market reports and source-of-truth pages.

That might include improving salary guide structure, creating clearer niche pages, strengthening consultant expertise pages, tightening service copy, improving comparison content or identifying where competitors are earning visibility from better source material.

The aim is simple: help your agency become easier for AI systems to find, understand and cite.

[07] Ongoing support

Ongoing support

AI visibility changes over time.

Competitors publish new content. Market conditions shift. Salary expectations move. New roles emerge. Candidate behaviour changes. AI answers update.

That's why this works best as ongoing support, rather than a one-off project.

Tilio can support your agency with:

  • monthly or quarterly AI visibility tracking
  • competitor share of answer analysis
  • citation and source reviews
  • narrative and positioning checks
  • recommendations for recruitment content
  • priority page improvements
  • campaign and report visibility reviews

Retainers are scoped around the markets, locations, specialisms and reporting cadence you need.

[08] How recruitment agencies use it

How recruitment agencies use it

AI visibility can support several parts of a recruitment agency's growth strategy.

  • Market positioning

    Show where your agency is visible, underrepresented or miscategorised in AI-generated answers.
  • Candidate acquisition

    Improve visibility for the advice, salary information and role guidance candidates use before speaking to a recruiter.
  • Employer demand

    Strengthen the content and source signals employers find when they research hiring challenges in your niche.
  • Consultant visibility

    Make individual recruiters and practice leads more visible around the markets they know best.
  • Content planning

    Use AI visibility data to decide which salary guides, market reports, role explainers and advice pages are worth creating next.
  • Competitive tracking

    See which agencies are becoming the default references in AI answers, and which sources appear to support that visibility.

[09] How it works

How it works

  1. Define your markets

    You share your agency URL, priority specialisms, locations and key competitors.

  2. Build the prompt set

    We map the employer and candidate questions that matter in your recruitment market.

  3. Benchmark AI visibility

    We analyse how your agency and competitors appear across AI-generated answers.

  4. Review the source layer

    We identify which pages, publications, profiles and third-party sources appear to shape those answers.

  5. Improve and track

    You receive practical recommendations and ongoing visibility tracking so your team can keep improving the source layer over time.

[10] Ways to work with Tilio

Ways to work with Tilio

Choose the level of support that fits your markets, specialisms and reporting cadence.

  • AI visibility retainer

    Ongoing AI search support for recruitment agencies that want to track and improve visibility across key markets, roles and locations.

    Best for agencies that want AI search to become part of their growth, content and positioning strategy.

  • Recruitment agency benchmark

    A one-off snapshot of how your agency appears in AI answers today, including competitors, citations, sources and narrative accuracy.

    Best for first conversations, internal buy-in and deciding where to focus.

  • Content and source sprint

    A focused project to improve the pages most likely to influence AI visibility, such as salary guides, market reports, niche service pages and consultant profiles.

    Best for agencies that already know which content needs improving.

[11] Who this is for

Who this is for

This is for recruitment agencies that compete on expertise, not volume.

It is especially useful if you:

  • own a defined sector, role type or location
  • publish salary guides, market updates or hiring advice
  • rely on inbound trust from employers or candidates
  • want stronger visibility beyond job boards and paid ads
  • have consultants with genuine niche expertise
  • want to understand how competitors appear in AI answers

It is a strong fit for specialist recruitment agencies, executive search firms, rec2rec agencies, embedded talent partners and niche hiring consultancies.

[12] Ready to act

Make your recruitment expertise retrievable

Recruitment agencies already have what AI search needs: market knowledge, live hiring insight, specialist judgement and trusted relationships.

The opportunity is to make that expertise easier to find, understand and cite.

Tilio helps recruitment agencies measure current AI visibility, identify source gaps and build the content layer that supports stronger answers over time.

FAQs

Is this SEO for recruitment agencies?+

It overlaps with SEO, but the focus is different. We look at how your agency appears in AI-generated answers, which sources shape those answers and what needs to change to improve retrieval, citations and accuracy.

Is this only for agencies with lots of content?+

No. A large site can still be unclear. A smaller specialist agency can perform well if its content is specific, useful and well structured around a clear market.

What kind of content helps recruitment agencies in AI search?+

Salary guides, market reports, hiring advice, role explainers, skills guides, consultant profiles and sector commentary can all help if they add genuine value and are structured clearly.

Can this help us attract employers and candidates?+

Yes. The goal is to improve visibility for the questions employers and candidates ask before they decide who to trust, contact or shortlist.

Do you work with niche recruitment agencies?+

Yes. Niche agencies are often a good fit because they have specific expertise, clearer markets and stronger source material to work with.

Do we need a one-off audit first?+

Not always. A benchmark can be useful if you want a starting point, but ongoing support is better if you want to track visibility, improve content and respond as your market changes.

What do you need from us?+

We usually need your website, priority markets, target locations, 3 to 5 competitors and the employer or candidate questions you care about most.